Web3.0- How brands can take advantage of the semantic shift - Brandsential

Editor's Notes

1. "Jeffrey Veffer is a seasoned innovation and strategy leader with a track record of delivering successful products and innovative services. By leveraging his background and experience in scientific methods and creative visioning, Jeffrey has helped large clients realize their business vision and objectives through the use of social media leading to increased brand engagement. He was a founding member of Bell Canada’s Innovation and Strategy team with a mandate to source concepts from a wide variety of domains and conduct detailed assessment and validation. This included conducting primary research and market analysis, business case (financial) modeling and strategic fit analysis. Jeffrey's recent work includes working with a large municipal government agency to demonstrate how to facilitate knowledge sharing and communication using interactive tools, and developing a "Web 2.0 Strategy and Opportunities" presentation for a large consumer packaged goods company. Jeffrey is a repeat delegate at Web 2.0 and start-up conferences which keeps him current on the latest advances in interactive development. Jeffrey has a Bachelor of Science from the University of Toronto, a Bachelor of Architecture from the University of Waterloo and an M.B.A. from Queen’s University."