Given the task of identifying an emerging technology and finding an innovation application, our group applied existing Vehicle-to-Vehicle (V2V) communication to bicycles. Through this application, our goal was to increase cyclist visibility and decrease the potential for risk. Our analysis included identifying a company and model to innovate with, choosing test markets, and financial analysis.

1. Vehicle to Bicycle Communication
for Bicycles
Kevin Frazier, Tim Neumann, Michelle Posch, Khaled Al Qubaisi

2. 1
Problem
4
3
6
5
2
Solution
Technology
The “Perfect” City
Business Impact
Conclusion

3. 1 Problem

4. 726 INDIVIDUALS
WERE KILLED IN BICYCLE/MOTOR
VEHICLE CRASHES
Problem
NATIONALLY, NHTSA REPORTED IN 2013 THAT:
49,000 INDIVIDUALS
WERE INJURED IN BICYCLE/MOTOR
VEHICLE CRASHES

5. Problem
Bicyclist Deaths In the U.S. by year

6. Problem

8. 2 Solution

9. Solution
You have probably
experienced the shock
associated with a cyclist
suddenly appearing
60%
Increase in biking to work
660,000
Distracted Drivers on the road daily

10. VEHICLE TO BICYCLE Communications
(V2B)
Step 1 Step 2 Step 3
Apply the tech to
bicycles
Start with Vehicle
To Vehicle
Communication
Bring Giant into
the Internet of
Things era
Solution

11. 3 Technology

12. Four Components of V2V:
1. Dedicated Short Range
Communications (DSRC)
radio
1. Global Positioning System
(GPS) receiver
1. Computer processor
1. User Interface
Technology

13. Technology

14. Technology

15. 4 The “Perfect” City

16. The “Perfect” City

17. The “Perfect” City
160,016 people bike to work daily 1,100 bicycle-car crashes per year

18. 5 Business Impact

19. Business Impact

20. Current $500 RETAIL PRICE
Business Impact

21. Business Impact

22. $750 RETAIL PRICE
Business Impact

23. Increased REVENUE
Business Impact

24. Increased PROFITS
Business Impact

25. Industry Outlook for REVENUE
Year
Revenue
(in millions of dollars) Growth
2018 899.6 0.9%
2019 908.7 1%
2020 916.9 0.9%
2021 923.9 0.8%
2022 932.1 0.9%
2023 941.1 1%
Business Impact

26. Business Impact
COST OF TECHNOLOGY PER BIKE

27. Predicted ROI
With V2V
Technology
Current ROI
Without V2V
Technology
Return on INVESTMENT
Business Impact
Year after Implementation

28. Year 1 Year 3Year 2
100%
new vehicles
75%
new vehicles
50%
new vehicles
Business Impact

29. 6 Conclusion

30. Vehicle to Bicycle Communication will:
Bring Giant into
the era of the
Internet of
Things
Reduce potential
collisions
between bicycles
and vehicles
Increase revenue
and increase
profits
Conclusion

31. THANK
YOU

32. 7 Appendices

33. Calculations of road bikes in LA
1) Bicycles sold in US in 2018: 20,600,000
2) Bicycles sold in LA: 6% (4 million bikes/65 million bikes)
3) Bicycles sold in LA: 1,236,000
4) Giant market share: 11%
5) Giant bikes sold in LA: (1) x (2) = 136,000
6) Road bike percentage: 20%
7) Giant road bikes sold in LA: (3)x(4) =27,000

34. Increased Revenue (same amount of units sold):
Without V2B:
Price: $500
Units sold: 27,000
Total Revenue:
$13,500,000
With V2B:
Price: $750
Units sold: 27,000
Total revenue:
$20,250,000

35. Increased Revenue (with 1% increase in sales):
Price: $750
Units sold: 27,250
Total Revenue: $ 20,500,000
Increase in Revenue: $7,000,000

36. Increased Profits
Without V2B:
Profit Margin: $100
Units sold: 27,000
Total Profit: $2,700,000
With V2B:
Profit Margin: $150
Units sold: 27,000
Total Profit: $4,000,000

37. Increased Profits (with 1% increase in sales):
Profit Margin: $156
Units sold: 25,250 - 30,300
Total profits: $4,000,000 - $4,800,000
Increase in Profits: $1,000,000 - $2,300,000

38. Appendix A: Calculation of Units sold

39. This is a Presentation Title

40. This is a Presentation Title

41. Calculation of Cost, Profit Margin and ROI

42. Technology’s Progress
Rate