A briefing of Ebike sharing from startup perspective include fundraising comparison.

1. E-Bike Sharing Service
In China & US
Jasmine Tung
Feb. 2018

2. As the result, people will ideally choose from walking to E-bike in below distance.
Electronic Bike Sharing Service
Problem Statement
Last mile solution
- Traffic congestion: Difficult for commuter during the rush hour.
- Direct Transportation: Inefficient to transfer among different transportations in 10 km.
1-2 km: Covered by Walking/Bike 3-8 km: Covered by Taxi/Bus 1-8 km: Covered by E-bike
E-bike can cover a larger fleet distance in the urban area.
Walking
Speed: 4 km/h
Bike Sharing
Speed: 9-15 km/h
Bus
Speed: 15.6 km/h
Taxi
Speed: 21.8 km/h
E-Bike
Speed: 27.5 km/h
Speed of fleets in the urban area

3. Electronic Bike Sharing Service
Bike Sharing Market Trend
Household ownership of bicycle in 2016
Potentially can be widely accepted in Shanghai, New York,
London, Paris
Green commuters in US cities
76% of American travel to work by car alone.
New York, DC, Boston and SF had green commuter approx. > 50%.

4. Electronic Bike Sharing Service
Bike Sharing Market Trend
Bike Sharing Market size from 2016-2019
10.3 billion in 2017 and 23.7 billion in 2019.
Potential E-Bike market in China .
Bike Sharing Market User Volume from 2016-2019
209 million in 2017 and 376 million in 2019.

5. Sep. 2017
Electronic Bike Sharing Service
E-Bike Sharing in China
Start to ban in Hangzhou and following other
cities include Shanghai and Guangzhou.

6. Market
Currently, total running volume of sharing E-Bike is more than 4 million units in China.
Regulation for Spec - Gradually relaxing
Maximum speed will be adjusted from 20km/h to 25km/h, the weight of the vehicle (including the battery) will be adjusted
from 40kg to 55kg, power will be adjusted from 240W to 400W.
News - Currently banned in China…
Hangzhou have banned shared electric bikes, citing potential safety risks of charging station. Hangzhou now owned about
2,500 shared electric bikes are on the roads in Hangzhou. Five E-Bike sharing service provider include 云骑天下、云马出行、小良
出行、GOGO、骑电单 is officially banned. Beijing, Shanghai and other cities are following the same regulation.
Players
享骑出行(60k)、7号电单车(20k) 、小鹿单车、小蜜单车、电斑马、租八戒、猎吧、ebike、八点到、萌小明
Product categorized
- New companies focusing on E-Bike sharing service is raising and current
bike sharing companies also release its own E-Bike solution.
- Both station and stationless can be found in the market.
E-Bike Sharing
E-Bike sharing
service
Stationless 西游电单
Station 萌小明 for campus
Extension of bike
sharing service
Stationless mobike
Electronic Bike Sharing Service
Trend in China

7. Electronic Bike Sharing Service
Major Investment of E-Bike sharing business in 2017
Company 西游电单 萌小明 覓馬出行 閃騎電單車
Stage A Pre A Pre A Angel
Investment Approx. 10M RMB 10M RMB 10M RMB 5M RMB
Investor 汉理资本 广润创投 N/A N/A
Price
Deposit fee: 299 RMB.
Ride: 2 RMB for 30mins
Deposit fee: 199 RMB.
Ride: 1 RMB for 30mins
Deposit: 0
Ride: 1 RMB for 30mins
Deposit: 298 RMB
Ride: 2 RMB for 30mins
Charge/ride 100 km 70 km 80 km 60-90 km
Station Stationless Station Stationless Station

8. Electronic Bike Sharing Service
Product Overview
Price
Deposit from 199-299 RMB. 1-2 RMB/30 mins (0.16-0.3USD/30 mins). Approx. 1 RMB more expensive than bike sharing
service but cheaper than bus and taxi.
Cost / E-Bike
Approx. 2000 RMB – 4000 RMB depend on function.
Business Model
Take 萌小明 as an example, avg. ride/ day =4, cost / bike = 3700 RMB, maintenance / year= 1200 MB, spend/ ride= 2.5 RMB …
For one E-Bike, it takes 6 month - 1 year to earn back the cost.
Survivor in the market …
- MoBike released in Nov 2017 which might be the only survivor
in the market with its power bang solution.
- 199RMB, 17100mAh, 150w, support 7-15 km, 100kg.

9. Market
- In 2016, total usage count of sharing bicycle in US is 28 million in more than 50 cities. Total # of bikes hit over 40,000.
- New York, DC, Boston and SF had green commuter approx. > 50% which is potential area to develop E-Bike business.
- Electronic scooter might also a hit in the urban area as SPIN operate their E-Bike and scooter in the same App.
- Foreign bike sharing service providers like mobike and ofo are launched in more than 12 cities in US include DC and Seattle.
- Bike commuting growth slip since 2014 and drive-alone commute is raising.
Regulation
- Maximum speed of 20mph (32 km/h, higher than 20km/h in China). Power less than 750 w (400w in China).
- City like San Francisco had 18 months exclusive right.
Electronic Bike Sharing Service
Trend in US
Electronic
Scooter
Share of workers commuting by bikeBike Share Growth in US

10. Electronic Bike Sharing Service
Electronic Bike Sharing Service Investment in US
Company Jump SPIN LIME BIKE Motivate
Stage A A B N/A, found in 2009.
Investment $10M $8M $120M at $255M cap N/A
Investor SOSV, Menlo Venture… Grishin Robotics Andreessen Horowitz, GGV 8D technology
Price $2 / 30 mins $1.5 / 15 mins $1 to unlock 10 cent/min $3/trip, $9.95/day
Speed 20 mph 15 mph 15 mph 18 mph
Station Stationless Stationless Stationless Fixed station
Description
- Launch 250 bikes in SF.
- Pilot with Uber.
- Exclusive right of 18-month
contract with the SFMTA.
(compete with other 5
companies include limebike
and mobike)
- Release scooter sharing
- Exclusive agreement with
UC San Diego
- 500k rides to date in
Seattle.
- Total bike deployment
worldwide achieve 30k.
- Next target New York.
- Few E-Bike I can see in
SF area through App.
- 250 bikes in SF.
- The company serviced Ford
GoBike, CitiBike and other
brands. Gobike now project in
SF Eat Bay and San Jose.
- The bike they used in SF is
from GenZe (price around
$1600-1800 / bike).

11. Electronic Bike Sharing Service
Summary
Investment
1. Invest charging station service provider
The China government had banned the E-Bike service
due to safety control of charging station which may lead
to a new standard of charging regulation in cities. In the
future, electronic vehicles like electronic cars/motors
and even the self-own E-Bike, should share same
charging station.
Case 1: Charging station service providers in China
Case 2: Gogoro released its battery standard to
competitors
Risk and Consideration
1. Regulation
Take Jump as an example, they compete with other 5 E-
Bike service providers include mobike and limebike to get
the 18 months exclusive right in SF. The uncertainty of
regulation is one of the biggest challenge, ensure there are
people in the team are acquainted with the gov sector is
crucial.
2. Competitors from China
As sharing bike service is running successfully in China,
the mature cost structure, operation and business model
could be a threat for US players.
3. Uncertainty of market size in US
76.3% of commuter choose to drive, 9% carpool, 5.1%
public transit, 2.7% walked, and only 0.6% cycled in US
(40% in China). To turn the 5.1% of public transit to
cycled could need a bit time to change their habit.
Charging Station
E-Bike sharing system
- Station/Stationless
Stand Alone E-Bike
- Stationless
Other E-Vehicles
- Stationless