Detail of what we do and how we do it at BrandResults

1. Introducing
Integrated brand management
services
Pay by results

2. In the 21st Century
What’s the world’s most powerful medium?
Print?
TV?
Outdoor?
Radio?
Internet?

3. The world’s most powerful medium
The Prosumer
Someone who recommends
the brand with no further
financial incentive

4. The world of advertising
has changed

5. Is this advertising?
Or product design?

6. Or a packaging idea?
Is this advertising?

7. Is this advertising?
Or a pricing idea?

8. Or a brand-building placement policy?
Is this advertising?

9. Is this advertising?
Or purchase experience?

10. Or a prosumer policy in action?
Is this advertising?

11. Or a promotion that
generates it’s own revenue?
Is this advertising?

12. Or profit policy? Or social responsibility?
Is this advertising?

13. Integrated brand management combines...
Product policy
Packaging policy
Pricing policy
Placement policy
Purchase experience
Prosumer policy
Promotion policy
Profit policy
Around an organizing idea for the brand
that the consumer wants to champion.

14. An Organizing Idea...
Co-created with the consumer

15. That’s the expertise we offer
Co-creation panels with
Consumers
Prosumers
Employees
Business Associates
Other Key Stakeholders

16. We don’t just advise...
We implement too.
And we like to be paid by results.

17. How does one get started?
You need to answer two questions
1. What Business Are You Really In?
2. What’s Your Next SMART Objective?

18. What Business Are You Really In?
Is that a
Product?
Service?
Or Emotional
We can help you arrive at your brand’s Emotional

19. What’s your next SMART objective?
Sustainable
Measurable
Allowable Cost
Reviewable
Timebound
We can help you arrive at your SMART Objective

20. The Allowable Cost ensures...
... that we can be paid by results
% of sales?
Cost per conversion?
Cost per enquiry?
Cost per trial?
Cost of inclusion in preferred set?
Cost per prosumer?
Whichever suits your business.
Whichever creates the strongest brand tribe.

21. If you already have these answers...
1. What Business Are You Really In?
2. What’s Your Next SMART Objective?
There is no initial charge.
Otherwise our scoping fees are approx. Tk 8 lakhs
Depends on how many of the 8 Ps we need to get involved in

22. From then on,
you pay by results

23. At the end of each month...
You pay the agreed “Allowable Cost”
For results delivered
The risks are ours
No results, no payments
Or in strict proportion to results
Only if the brand is not yet ready to launch do you pay an
“advance” for development costs.
For any initiative that will take more than 4 weeks to see
results
Adjusted when the brand is ready for revenues
Interested in getting results?

24. No driver should buy a car
without a test drive.
Neither should you!

25. Get In Touch
Md. Umayer Islam
Head Of BrandResults
Expressions Ltd
umayer@expressionsltd.com
01913846285