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Adapting, Execution and
Efficient Fund Usage is the
Key to Run a Successful
Venture
Shriti Chhajed
Founder, BookEventZ
Adapting to
Changes in
Business
Environment
What competition is offering Actual unsolved
Problem
The Real BusinessCustomers reaction
to different solutions
Execution is Key to Success
Product
New & advanced features Regular discussion with
business folks
Marketing
Set Quantitative Targets
Decide Key Branding
Initiatives
Customer Satisfaction
Sales
Decide Targets Expansion Plan
Vendor Relationship
Innovation helps to grow multi fold
Product
Referral / Loyalty Program Direct Digital Consumption
Marketing
Strategic MarketingAnswer these and you will
get an idea
Sales
Make a good package deal
Offers for
customers
Efficient Fund Usage to go to Next
Level
Decide Fund
raise Amount
and Runway
Don’t use
mass
marketing
strategies
Invest in
building pilot
product and
proof of
concept
Divide
budget, keep
low fixed
costs
Product Marketing Operations Sales

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Adapting, Execution and Efficient Fund Usage is the Key to Running a Successful Venture | BookEventZ.com

Editor's Notes

  1. Business folks – response to communication, convenience, competitor messaging, what customers are liking with us
  2. Goals – traffic, inquiries, traffic to inquiry percentage, repeat customers, referrals, cost per click, cost per conversion and writing those weekly Key branding – PR, Social Media, Radio, Offline, Campus ambassadors, Vendors – basis budget decide From these – keep checking customer satisfaction
  3. Target – revenue, percentage conversion, if they do not do 50% of this month target carry it forward, make smaller teams, create competitive spirit Expansion – Decide if u want to go deeper in one area, launch more services,
  4. Make your customer addict, that’s when u win it like Ola, Uber, bookmyshow
  5. Uber, Groupon, Sula Wines, FBAI, Bookmyshow, paytm, freecharge