Introducing a Pay-by-Results Integrated Marketing Service in Bangladesh
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Introducing a Pay-by-Results Integrated Marketing Service in Bangladesh
- 1. Introducing Integrated brand management services Pay by results
- 2. In the 21st Century What’s the world’s most powerful medium? Print? TV? Outdoor? Radio? Internet?
- 3. The world’s most powerful medium The Prosumer Someone who recommends the brand with no further financial incentive
- 4. The world of advertising has changed
- 5. Is this advertising? Or product design?
- 6. Or a packaging idea? Is this advertising?
- 7. Is this advertising? Or a pricing idea?
- 8. Is this advertising? Or a brand-building placement policy?
- 9. Is this advertising? Or purchase experience?
- 10. Is this advertising? Or a prosumer policy in action?
- 11. Or a promotion that generates it’s own revenue? Is this advertising?
- 12. Is this advertising? Or profit policy? Or social responsibility?
- 13. Integrated brand management combines... Product policy Packaging policy Pricing policy Placement policy Purchase experience Prosumer policy Promotion policy Profit policy Around an organising idea for the brand that the consumer wants to champion.
- 14. An Organizing Idea... Co-created with the consumer
- 15. That’s the expertise we offer Co-creation panels with Consumers Prosumers Employees Business Associates Other Key Stakeholders
- 16. We don’t just advise... We implement too. And we like to be paid by results.
- 17. How does one get started? You need to answer two questions 1. What Business Are You Really In? 2. What’s Your Next SMART Objective?
- 18. What Business Are You Really In? Is that a Product? Service? Or Emotionale We can help you arrive at your brand’s Emotionale
- 19. What’s your next SMART objective? Sustainable Measurable Allowable Cost Reviewable Timebound We can help you arrive at your SMART Objective
- 20. The Allowable Cost ensures... ... that we can be paid by results % of sales? Cost per conversion? Cost per enquiry? Cost per trial? Cost of inclusion in preferred set? Cost per prosumer? Whichever suits your business. Whichever creates the strongest brand tribe.
- 21. If you already have these answers... 1. What Business Are You Really In? 2. What’s Your Next SMART Objective? There is no initial charge. Otherwise our scoping fees are approx. Tk 8 lakhs Depends on how many of the 8 Ps we need to get involved in
- 22. From then on, you pay by results
- 23. At the end of each month... You pay the agreed “Allowable Cost” For results delivered The risks are ours No results, no payments Or in strict proportion to results Only if the brand is not yet ready to launch do you pay an “advance” for development costs. For any initiative that will take more than 8 weeks to see results Adjusted when the brand is ready for revenues Interested in getting results?
- 24. Get In Touch Sumit Roy BrandResults Director Expressions Ltd sumit@expressionsltd.com 01841 223377