1. Pick.Click.Give.
Best Practices Toolkit
AFP Alaska Chapter

2. Pick.Click.Give. Campaign
2
Goals & Plans
What are
our goals?
What are
our plans?
Calendar and Who
When do
we do it?
Who does
it?
Implementation
Follow the
plan
Adjust as
needed
Follow Up
Track
results
Thank
yous

3. Simple Annual Giving Cycle
• 1q Pick.Click.Give.
receipt mailer/newsletter
• 2q Spring appeal mailer & online
• 3q Newsletter, acquisition mailers
• 4q Holiday mailers & online
3

4. Pick.Click.Give. Campaign
• Goals
• Budget
• Calendar & Plan
4

5. •Set goal
•Set calendar & budget
•Thank all past year donors to PCG
•Press release for PCG results
5
Pick.Click.Give.
Calendar November

6. 2012-2014 NPO Pick Click Give Numbers (AK Top 4)
Goal Goal Goal
Number of Contributors Amount in Contributions
2012 2013 2014 2015 2012 2013 2014 2015 % up 13 % up 14 % up 15
AK Public Media 1276 1459 1538 na $94,120 $106,425 $125,525 na 13% 18% na
Alaska Dog Rescue 1378 1200 1190 na $58,425 $54,000 $54,700 na -5% 1% na
Food Bank Alaska 1190 1105 1240 na $72,089 $69,324 $98,275 na -4% 41% na
Bean's Café 1697 2030 2238 na $94,621 $112,064 $143,225 na 18% 28% na
Your Nonprofit
total donors 23,169 26,093 26,773 $ 1,994,262 $ 2,445,450 $ 2,771,400
up 28% up 13% up 1% up 27% up 23% up 13%
6
Goals

7. 2015 PCG Budget and Calendar
Start Item End Cost Assigned
1-Nov Thank you letter to 2014 PCG donors (70c ea) 30-Nov $ 70
1-Nov Press release for PCG results 30-Nov $ -
1-Dec PCG card in all thank you letters 30-Mar $ 100
1-Dec PCG card in all holiday mailers 30-Mar $ -
1-Dec PCG mention in holiday mailers 30-Mar $ -
1-Dec Winter newsletter mention (if applicable) 31-Dec $ -
1-Dec Sticky labels for all mailers from NPO 30-Mar $ 30
1-Dec Spenard Builders Supply billboard (Anch.) 30-Mar $ -
15-Dec Google for nonprofits 31-Dec $ -
15-Dec Radio Public Service Announcement (PSA) 30-Mar $ -
15-Dec TV PSA (if video available) 30-Mar $ -
20-Dec Postcard mailer (5,000 pcs) 20-Dec $ 1,000
29-Dec PCG email signature for staff 31-Dec $ -
29-Dec GCI Channel 1 PSA 30-Mar
31-Dec Eblast to all email addresses 30-Mar $ -
31-Dec Facebook event page w link 30-Mar $ -
31-Dec Facebook post w link (ask for comment) 30-Mar $ -
31-Dec Facebook promoted post or ad 30-Mar $ 100
31-Dec Google Adwords 30-Mar $ 200
31-Dec Incoming phone message 30-Mar $ -
31-Dec PCG on website homepage or splash page 30-Mar $ -
31-Dec Twitter - schedule tweet 30-Mar $ -
1-Jan Have clients do PCG onsite (if applicable) 30-Mar $ -
1-Jan Local radio talk shows 30-Mar $ -
1-Jan Press releae with this years goal 30-Mar $ -
1-Jan Auto calls or volunteer/staff calls f/ PCG 30-Mar $ -
15-Jan PCG message in year end receipts 30-Mar $ -
$ 1,500
7

8. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
11/3/2014
Joe Donor
5555 Any Street
Anchorage, AK 99508
Dear Joe:
Alaska Boxing Academy would like to thank you for your support of our mission
to train and develop at-risk youth through the 2014 state of Alaska Permanent
Fund Pick.Click.Give. program. Your support has allowed us to work with over 120
at-risk youths this year and we truly appreciate your help in making this program
a success.
Visit us anytime at our website or Facebook page to see the latest news about
Alaska Boxing Academy and the youths we serve. Next year we hope to raise
$10,000 through the Pick.Click.Give. program and we hope that your continued
support will help us reach our goal.
Again thank you for all of your support and help and please feel free to contact us
anytime with any questions or concerns.
Sincerely,
D avid Carey
Program Director
Alaska Boxing Academy
907 555-1212
info@akboxing.org
Please support us next year with a 2015 Pick.Click.Give. contribution. Thank you.
8
Thank You Letter to PCG Donor

9. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org
ABA Press Release
Local youth nonprofit receives over $12,000 in
Pick.Click.Give. funding.
FOR IMMEDIATE RELEASE
August 13, 2014
Contact: David Carey
Alaska Boxing Academy
info@akboxing.org
907 555-1212
Anchorage – Alaska Boxing Academy a local youth boxing nonprofit organization is pleased to announce that
they have received over $12,000 in PCG donations from over 130 Alaskans in this year’s state of Alaska
Pick.Click.Give. program.
The Pick.Click.Give. Program is a vehicle for Alaskans to create the community they desire and support
struggling individuals with a portion of their PFD. The program has brought thousands of dollars to our
organization our mission to serve at-risk youth. We wish to thank our neighbors as we strive to create discipline,
training and opportunities for at-risk youth.
Additional information about amateur boxing in Alaska can be found at the Alaska Boxing Academy website:
www.akboxing.org.
For more information please contact David Carey at 555-1212.
9
PCG Results Press Release

10. 1. PCG card in all mailers and thank yous
2. PCG mention in all holiday mailers
3. Winter newsletter mention (if applicable)
4. Sticky labels for all mailers from
nonprofit
5. Local reader boards
10
Pick.Click.Give.
Calendar December

11. • List, list, list!
• Clean up donor list
• Purchase or create best acquisition list possible for
Pick.Click.Give. ask (local mailing house, Motznik)
• #10’s and remits
• Make sure you have nonprofit status & mailer ID
• Start giving string with $50 (use remit best practices)
• But in bulk and spray campaign
• Donor centric letter
• Always ask yourself “who is my donor?”
• Make the donor the hero (Google Jeff Brooks and Tom
Ahern for more info)
• A picture tells a thousand stories…
• Always have a match!
• The power of the PS (always offer online and website
giving)
11
PCG Direct Mail Best Practices

12. 12
PCG Card Insert For Mailers

13. 13
PCG Labels for all mailers from
nonprofit
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
Please consider donating to
Our Charity
when you file for your
2015 PFD Application
Pick.Click.Give.
• Use Avery 5160 3x10 Address Label Template

14. Reader Board Information
This community service is provided free to non-profit organizations, which are non­political,
non-religious and charge no fees. Your message will be scheduled and
confirmed when space is available. However, Spenard Builders Supply reserves the right
to make schedule changes when necessary.
Message format: 4 to 5 lines
30 character spaces per line (includes all punctuation marks such as:
spaces ! - ... ,)
Your message should provide: Name of Event
Place, Date and Time
Contact Information (phone or website)
Message (please print):
Pick.Click.Give. today
Bean’s Café
The Children’s Lunchbox
Jan 1 – Mar 30
www.beanscafe.org
Submitted by:
Ken Miller
Phone: 433-8620
Fax or e-mail to confirm scheduling: kmiller@beanscafe.org
Non-profit organization's name: Bean’s Cafe
Send your message to: Dan Nelson
Fax: 261-9104
e-mail: dnelsonl@sbsalaska.com
If you have any questions, please call 261-9252.
14
Reader Board

15. 6. Radio PSA to be read or recorded
7. TV PSA to be read or recorded
8. Postcard mailer for PCG
9. PCG email signature
10.GCI PSA
11.Google for nonprofits
15
Pick.Click.Give. Calendar
December cont.

16. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org - email: info@akboxing.org
Alaska Boxing Academy
Public Service Announcement
PSA, Thirty (30) SECONDS
Run: December 15th 2014 - March 30th, 2015
FOR MORE INFORMATION:
David Carey
Program Director
Alaska Boxing Academy
555-1212 | info@akboxing.org
SUBJECT: Pick.Click.Give. & the Alaska Boxing Academy
Many Alaskan's are busy these upcoming months filing for the 2015 Permanent
Fund Dividend. This year you have the opportunity to support the Alaska Boxing
Academy by contributing part or all of your permanent fund dividend through the
Pick.Click.Give. program.
Pick.Click.Give. provides a safe, secure and easy way to make a donation to the
Alaska Boxing Academy and you can join many others in supporting a nonprofit
program that helps at-risk youth in Anchorage. Visit www.akboxing.org for more
information on the Alaska Boxing Academy and thank you for supporting us in our
mission to help at-risk youth.
16
Radio PSA To Be Read or Recorded

17. 17
TV PSA
(if 30 sec video available)

18. 18
Sample 5 x 8 in. PCG
Postcard Mailer

19. 19
Email Signature for all
Staff/Volunteers

20. Please support the nonprofit Alaska Boxing Academy
with a Pick.Click.Give. donation this year.
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
When you file your 2015 PFD this year please remember to Pick.Click.Give. to the Alaska Boxing
Academy. For more information please visit us at www.akboxing.org. Thank you.
20
GCI 800p x 600p
PSA example

21. 21
Google for Nonprofits
• Google Ad Grants
• YouTube Nonprofit program
• Google Apps
• One Today by Google

22. 22
Google for Nonprofits Setup

23. • Open
http://www.google.com/nonprofits/join/
• Click: Apply to Google for Nonprofits
• Fill out membership application with EIN
(Tax ID #)
• Await approval (up to 2 weeks)
• Upon approval set up
• Google Ad Grants
• YouTube Nonprofit Program
23
Google for Nonprofits Setup

24. 12. eBlasts
13. Facebook promoted post
14. Facebook event
15. Google AdWords
16. Incoming phone message
17. Website landing or splash page
18. Twitter
24
Pick.Click.Give. Calendar
December cont.

25. 25
PCG Sample eBlasts

26. 26
Facebook Promoted
Post with Link

27. 27
How to Create a Facebook
Promoted Post w/Link
 Open Facebook
 Write post “Please support us with a Pick.Click.Give. donation this year…”
 Keep it short
 Add link (URL) to your PCG organization page
 Schedule post for Jan 1 at midnight
 Promote post (click “Boost” button)
o Choose “People you choose through targeting”
o Choose location – local cities and area
o Choose age – 21+ unless youth nonprofit
o Choose interests that are like your nonprofit
o Choose $60-$150 depending on budget
o Boost post for 7 days
 Reschedule post each week for first month

28. 28
Facebook PCG Event

29.  Open Facebook
 Click on “Event” tab
 Name: Name the event i.e.. “I supported nonprofit with a
Pick.Click.Give. donation in 20xx.”
 Details: Add details about why you are asking for support and ask for
share
 Where: City or state of Alaska
 Tickets: Important! Link to Pick.Click.Give. website address
 When: January 1 until March 31
 Category: Causes – Fundraising
 Add event photo
 Invite tab – All friends
29
How to create a
Facebook PCG Event

30.  Open https://adwords.google.com/um/Welcome/Home
 Type in email address
 Type in website
 Create Google Account (if you do not have one)
 Your budget: choose daily amount (i.e.. $10/day)
 Locations: choose to keep it as local as possible
 Networks: both search and display networks
 Keywords: (permanent fund, Pick.Click.Give., PFD etc.) add 15-20
 Bid: automatically set my bids…
 Text ad:
 Landing page is PCG website
 Keep add simple
 Do billing
30
How to Create a Google
AdWords PCG Ad

31. “You have reached (nonprofit name) and we appreciate your call. This year
we would hope that you would support us with a simple Pick.Click.Give.
donation when you apply for your 20xx Permanent Fund Dividend. To
reach… press 1, to reach… press 2.
Again thank you for calling (nonprofit name) and please remember to
Pick.Click.Give. to us when you apply for your Alaska Permanent Fund this
year.”
31
PCG Incoming Phone Call
Message Script

32. H o w t o …
 Once you complete your PFD application online, you are given the
opportunity to support the Alaska Boxing Academy through
Pick.Click.Give.
 Simply choose from the drop down menu “Alaska Boxing Academy”
 And select an amount to donate; it’s as simple as that. The minimum
donation amount is $25 and you can donate up to your entire dividend.
The state site is available during the PFD application period, from January 1
through March 31st. To get started follow the link below and
Pi c k .Cl i c k .Gi v e . t o d a y !
Apply for the 2015 PFD HERE
The Alaska Boxing Academy was founded by former Olympian boxer David Carey in 2009 after his return from the
Beijing Olympics in 2008. Identifying a need for a program for at-risk youth and children in Anchorage, he created a
program based on the three pillars of physical fitness, academics and boxing instruction.
From 2010-2013 many of these youth boxers achieved much success in regional, national and international
tournaments while learning discipline, patience and self-respect while training and competing.
In 2013 ABA began classes and outreach in other areas of Alaska including Yakutat and in 2014 was given a 501c3
letter of determination as a nonprofit charity.
This year with your help we hope to raise over $10,000 and increase our donors to over 150 individuals through the
Pick.Click.Give. program. Thank you for your past and future support!
32
PCG Website Splash Page

33.  Open https://twitter.com/
 Compose tweet: (example) “Please support the Alaska Boxing Academy
with a @pickclickgive donation this year. Thank and please retweet! #aknp”
 Add photo
 Add location
33
PCG Twitter Tweet

34. • Have clients do PCG onsite
• Provide laptops or desktops to use
• Provide staff to assist
• Cannot make PCG donation obligatory
• Do local radio talk shows (set appt. in Dec.)
• Talk about mission
• Talk about how PCG donations have supported
mission
• Talk about goals for this year’s campaign
• Press release for this years PCG goals
• Auto calls or volunteer/staff calls for PCG
• PCG message or card in year end receipts (if applicable)
34
Pick.Click.Give.
Calendar - January

35. Alaska BOXING Academy
Promoting the development of physically and emotionally healthy young adults. ONE ROUND AT A TIME!
PO Box 201231, Anchorage AK 99520 - www.akboxing.org
ABA Press Release
Local youth nonprofit hopes to raise
over $15,000 in Pick.Click.Give. funding this year.
FOR IMMEDIATE RELEASE
January 1, 2015
Contact: David Carey
Alaska Boxing Academy
info@akboxing.org
907 555-1212
Anchorage – Alaska Boxing Academy a local youth boxing nonprofit organization is excited to announce that
they hope to receive over $15,000 in PCG donations from over 150 Alaskans in this year’s Pick.Click.Give.
program.
Program director David Carey says, “this year we expect to raise over $15,000 from the incredible supporters…
and we will be able to use those funds for…”
The Pick.Click.Give. program is a vehicle for Alaskans to create the community they desire and support
nonprofits of their choice with a portion of their state of Alaska Permanent Fund Dividend. This program has
brought thousands of dollars to our organization’s mission to serve at-risk youth. We wish to thank our neighbors
and supporter as we strive to create discipline, training and opportunities for at-risk youth.
Additional information about the Alaska Boxing Academy and amateur boxing can be found at the Alaska
Boxing Academy website: www.akboxing.org.
For more information please contact David Carey at 555-1212.
35
PCG Nonprofit
Goal Press Release

36. • Identify every person in your donor database who has an active phone number
• It may be necessary to narrow down your list by either focusing on new donors, potential
donors or renewing donors.
• It is feasible to have one person call 20 prospects.
• Develop a script based on your story. The script should be short, as personalized as possible
(like thanking for past donations), with a clear call to include your organization in their PCG
donations.
• Since some people may have already filed, be sure the callers understand that they can go
back online and participate in PCG even after they filed for their PFD.
• Have a timeline for calls to be completed.
• Strive to avoid calls during mealtimes, or too late at night.
• Be sure to thank people for their time.
36
Auto calls or volunteer/staff
calls for PCG

37. 37
PCG Card Insert For
Receipt Mailers

38. Ken Miller – Denali FSP Fundraising Consultants – www.denalifsp.com
907 250-8488 – ken@denalifsp.com
Blogs and websites to favorite
AFP Alaska Chapter – Scholarships, monthly training, annual conference & more!
The Foraker Group – ongoing PCG trainings
Pick.Click.Give. http://www.pickclickgive.org/index.cfm/info-for-nonprofits/Toolkits
Jeff Brooks – “Future Fundraising Now”
Roger Craver – “The Agitator”
Sean Triner – “Pareto Fundraising”
Jon Loomer – “Jon Loomer Digital”
Tom Ahern – “Donor Communications”
Thank you!
38
Presenter’s
Contact Information

39. Why Join AFP
Video
39
http://afpalaska.afpnet.org/