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NEDMA's 37th Annual Awards for Creative Excellence Presentation

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The NEDMA Awards event honors creative excellence and innovation in categories that include print ads, direct mail, catalogs, interactive, integrated media campaigns and Direct Marketing on a shoestring. Over 100 industry leaders attended the celebration, which was held June 23, 2018 in Boston’s Innovation District at District Hall.

Award winners, selected from a pool of over 200 submissions, are judged on the creative elements as well as results.

Published in: Marketing
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NEDMA's 37th Annual Awards for Creative Excellence Presentation

  1. 1. Digital Print Ads Direct Mail Broadcast Collateral Technique DMona Shoestring Integrated Media Campaign THE 37TH ANNUAL NEDMA AWARDS FOR CREATIVE EXCELLENCE 2018 WINNERS Congratulations to ALL!
  2. 2. Print Ads PRINT ADS
  3. 3. PRINT AD Single or Campaign
  4. 4. PRINT AD Single or Campaign SILVER Entrant: Halloran Consulting Group – Amanda Ayotte Entry: To the Rescue Creative Director: Amanda Ayotte Designer: Aristotle Pramagioulis Printer: ABC Imaging
  5. 5. PRINT AD Single or Campaign
  6. 6. PRINT AD Single or Campaign GOLD Entrant: ResourceOne Entry: ResourceOne Cloth Ad Creative Director: Dom Spinosa Copywriter: Robert Byers Designer: Scott Selvidge Traffic: Samantha Stockley Production Manager: Bryan Barton Account Supervisor/Account Executive: Bill Moore Printer: ResourceOne
  7. 7. Direct Mail DIRECT MAIL
  8. 8. DIRECT MAIL B2B Lead or Order Generation
  9. 9. DIRECT MAIL B2B Lead or Order Generation SILVER Entrant: Boomerang Marketing Client: Boston Convention Marketing Center Entry: Unpack New Possibilities. Creative Director: Kip Haggett /Boomerang Marketing Associate Creative Director/Copywriter: Steve Romano/ Romano Strategic Communication Designer: Christine McClearn Webmaster: Nadine Wright Account Executive: Stacy White Printer: Michael Zizza, Graphic Sales Products, Denise Adkerson, Flagship Press
  10. 10. DIRECT MAIL B2B Lead or Order Generation
  11. 11. DIRECT MAIL B2B Lead or Order Generation GOLD Entrant: Polaris Direct Client: Myron Manufacturing Entry: Myron Last Chance Postcards Copywriter: Melanie Williams Designer: Lindsay Wells Printer: Puritan Capital Lettershop: Polaris Direct
  12. 12. Food Bank For New York City 39 Broadway, 10th Floor New York, NY 10006 2017 Thanksgiving Appeal 9% Please send your gift today. Or, give online at foodbanknyc.org/dinner. Thank you for helping NewYorkers in need! Every dollar counts in the fight against hunger Food Bank is able to leverage your donation because we use donated and wholesale food, making your dollars go even further. A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. Please charge my gift to: o VISA® o MasterCard® o Discover® o American Express® Amount of Gift: $ ______________ Card Number Expiration Date CVV Print name as it appears on card Cardholder’s Signature (required) Phone Number 93% of donations go directly toward food distribution, income support programs, and nutrition education. JUST 7% is used for administrative and fundraising costs. If you have any questions, please contact Elise Amanor at 212.566.7855, ext. 8323. To make a secure online donation, visit foodbanknyc.org/dinner. ® ACCREDITED CHARITY ny.give.org Photo:JoeyO’Loughlin $25 helps provide 125 nutritious meals for children. $35 can help get 175 balanced meals to New Yorkers in need. $50 helps provide 250 hot meals for the elderly. $100 supplies a food pantry with food for 500 meals. MONTHLY GIVING To make a monthly gift, please call Elise Amanor at 212.566.7855, ext. 8323 or visit foodbanknyc.org/monthly. � My company has a Matching Gift Program. (Please include company’s form with your gift.) CREDIT CARD INFORMATION YOUR GIFT HELPS NEW YORKERS IN NEED! @FoodBank4NYCFoodBankNYC FoodBankNYC @FoodBank4NYC A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. go directly toward food distribution, income support programs, and nutrition education. is used for administrative To make a monthly gift, please call Elise Amanor at 212.566.7855, YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED! A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. go directly toward food distribution, income support programs, and nutrition education. is used for administrative To make a monthly gift, please call Elise Amanor at 212.566.7855, YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED! 2017 Thanksgiving Appeal WORKING TO END HUNGER IN NEW YORK CITY – BRONX • BROOKLYN • MANHATTAN • QUEENS • STATEN ISLAND 39 Broadway, 10th Floor, New York, NY 10006 • foodbanknyc.org • 212.566.7855 My email address is: _________________________________ (We do not share your email address with any other organization.) Please make your check payable to Food Bank For New York City. Your gift is tax deductible. See back for credit card donations, or give online at foodbanknyc.org/dinner. Food Bank For New York City, PO Box 470, Hartsdale, NY 10530. Please reply by November 20! Dear ((Mr. Sample)), I wrote to you recently, asking you to support Food Bank For New York City’s 2017 Thanksgiving Appeal. If you’ve already sent your gift, thank you! If not, I urge you to help now. You see, this Thanksgiving, while most of us are enjoying a special dinner with loved ones, too many struggling New Yorkers won’t have a holiday meal. In fact, these children, women, seniors, and hardworking families won’t have anything to eat at all, unless you help. Please open your heart — every $1 you give helps provide 5 meals. Your gift of $XX now will help supply XX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner on Thanksgiving and during the holidays. With warmest thanks, Margarette Purvis, President and CEO ((Mrs. John J. Sample Donor RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) YES! I want to help New Yorkers facing hunger. I’m enclosing my gift of: o $25 helps provide 125 meals o $35 helps provide 175 meals o $50 helps provide 250 meals o Other: $ _________ XXXXXXXXX 2010917RXXX WORKING TO END HUNGER IN NEW YORK CITY – BRONXWORKING TO END HUNGER IN NEW YORK CITY – BRONX struggling New Yorkersstruggling New Yorkers familiesfamilies won’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you helpwon’t have anything to eat at all, unless you help Please open yPlease open y XX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner onXX meals, while $XX will help provide XXX meals so your neighbors in need can have a hot dinner on Thanksgiving and during the holidays.Thanksgiving and during the holidays. Every dollar counts in the fight against hunger $25$25 $35$35 $50$50 $100$100 c POSTAGE WILL BE PAID BY ADDRESSEE Food Bank For New York City PO Box 470 Hartsdale, NY 10530-9907 Your stamp on this envelope is an additional contribution to our work. 010917A NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 103 HARTSDALE NY Please reply by November 20! DIRECT MAIL B2C Lead or Order Generation
  13. 13. DIRECT MAIL B2C Lead or Order Generation BRONZE Entrant: RKD Group Client: Food Bank For New York City Entry: Thanksgiving Slip Client Contact: Lamont Wray, Jr, Individual Giving Manager Creative Director: James Read Senior Copywriter: Jodi Newcorn Senior Art Director: Mark Johnston Senior Production Specialist: Irene Carlson Account Director: Hope Brolsma Account Executive: Katelyn Ryan Production Supervisor: Roxanne Ladouceur Production Manager: Diana Bennett Projects: Alvina Gustafson Senior Proofreader: Andrew Griffin
  14. 14. DIRECT MAIL B2C Lead or Order Generation
  15. 15. DIRECT MAIL B2C Lead or Order Generation SILVER Entrant: THD Client: Autism Speaks Entry: Autism Speaks Order Generation Creative Director: Sherri Mayer Copywriter: Emily McGovern Designer: Jill Jacobs Account Supervisor: Chris Hubbard Account Executive: Joanna Tong
  16. 16. DIRECT MAIL B2C Lead or Order Generation
  17. 17. DIRECT MAIL B2C Lead or Order Generation GOLD Entrant: THD Client: Wounded Warrior Project Entry: WWP Tangible Giving OG Creative Director: Sherri Mayer Copywriters: Sherri Mayer, Caroline Steiner Art Director: Jen Wood Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  18. 18. DIRECT MAIL B2C Awareness
  19. 19. DIRECT MAIL B2C Awareness BRONZE Entrant: THD Client: Wounded Warrior Project Entry: Veterans Day Creative Director: Caroline Steiner Copywriter: Caroline Steiner Art Director: Tom Tringale Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  20. 20. DIRECT MAIL B2C Awareness
  21. 21. DIRECT MAIL B2C Awareness SILVER Entrant: THD Client: Wounded Warrior Project Entry: WWP Tangible Giving Brand Creative Director: Sherri Mayer Copywriters: Sherri Mayer, Caroline Steiner Art Director: Jen Wood Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  22. 22. DIRECT MAIL B2C Awareness 11921 Rockville Pike, Suite 300 • Rockville, MD 20852 • KidneyFund.org Toll-Free General Information 800.638.8299 • Toll-Free HelpLine for Kidney Health Information 866.300.2900 Please reply byDecember 31, 2017 Dear ((Mrs. Samplexxxxx)), I wish I didn’t have to write you this letter. But I must. Too many people with kidney failure depend on us -- and we urgently need your help. With just a few weeks left until the end of 2017, the American Kidney Fund is in need of $58,300 to help shore up our funds for our assistance programs. If we can’t raise these funds by the end of the year, we may not be able to help kidney patients pay for critical costs like transportation to lifesaving dialysis. We may be unable to help with medicines not covered by health insurance. We may have to say “no” to kidney patients in dire straits who have nowhere else to turn. One out of every five dialysis patients in the U.S. relies on us for help getting the medical care needed to stay alive. We must be there for them! Please rush your gift of $XX, $YY, or $ZZ today. Your generosity will save lives! With deepest thanks, LaVarne A. Burton President and CEO ((Mrs. Jane D. Sample RKD Group 201 Summer Street Holliston, MA 01746-5838)) *** URGENT REQUEST! *** PLEASE REPLY BY DECEMBER 31 P.S. ((Mrs. Samplexxxxx)), can I count on you at this difficult time? Every dollar helps! ((Mrs. Samplexxxxx)), we really need your help! I’m rushing my gift of: q $XX q $YY q $ZZ q Other $ _________ ((Mrs. Jane D. Sample RKD Group 201 Summer Street Holliston, MA 01746-5838)) 12345678912 1234567 R17ZZ11F00MR Please make your check payable to the American Kidney Fund and return it in the enclosed envelope to P.O. Box 11038, Lewiston, ME 04243. To give by credit card, see reverse. Or, donate online at KidneyFund.org/shortfall. Onemorething… Dear Friend, As we’ve learned from the terrible disasters in the last few months, we must be ready to help dialysis patients whenever emergencies strike. These patients can’t survive without dialysis three times a week and medicine. Flooding, loss of electricity, damaged medicines… these can threaten their lives. The American Kidney Fund provides the nation’s only rapid-response charitable aid dedicated to helping kidney patients affected by disasters pay for transportation to dialysis, emergency housing, medicine, and other essentials. That’s why your gift today is so important. Please help now. Thank you! LaVarne Burton URGENT ((Mrs. Jane D. Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-5838)) R17W Your first-class stamp on this envelope will make your gift work harder. Thank you! URGENT Please reply by 12/31! No Postage Necessary If Mailed In The United States AMERICAN KIDNEY FUND PO BOX 11038 LEWISTON ME 04243-9963 Business Reply Mail FIRST-CLASS MAIL PERMIT NO. 1854526 LEWISTON ME POSTAGE WILL BE PAID BY ADDRESSEE
  23. 23. DIRECT MAIL B2C Awareness GOLD Entrant: RKD Group Client: American Kidney Fund Entry: Urgent Year End with Disaster Note Client Contact: Chris Hines, Senior Director of Direct Donor Engagement Chief Creative Officer: Robin Riggs Senior Copywriter: Jodi Newcorn Senor Art Director: Beth Murphy Production Artist: Scott Cruickshank Account Director: Gina Swan Account Supervisors: Rebecca Adkins, Ruth Morse Production Supervisor: Roxanne Ladouceur Production Manager: Diana Bennett Projects: Alvina Gustafson Proofreading Manager: Denise Duval
  24. 24. DIRECT MAIL Traffic Generation
  25. 25. DIRECT MAIL Traffic Generation BRONZE Entrant: DaVinci Direct Client: Riley Children’s Foundation Entry: March Acquisition New Patient Artwork Name & Address Labels Client Contact: Cara Lathrop, Vice President, Annual Fund Creative Director: Steve Maggio Copywriter: Mike Rielly Art Director: Ellyn Willette Production Manager: Alessia Genovese Account Directors: Tony Genovese, Jamie Goldring Printer: Redfield & Company, Inc. Lettershop: Action Mailers
  26. 26. DIRECT MAIL Traffic Generation 35 Years of Working to End Hunger in New York City Food Bank For NewYork City was founded in 1983 when the number of New Yorkers facing hunger surged due to rising poverty rates and social service cutbacks. From 355,000 meals in our first year, we’ve grown to provide roughly 62 million meals a year through our network of more than 1,000 member charities. Your gift to Food Bank supports our efforts to end hunger citywide. Send your gift today to help our neighbors in need during the holidays and all year long! $25 helps provide 125 nutritious meals for children. $35 can help get 175 balanced meals to struggling people. $50 helps provide 250 hot meals to elderly men and women. $100 helps supply a food pantry with food for 500 meals. Food Bank is able to leverage your donation by using donated and wholesale food, making your dollars go even further. With your help, we can end hunger in NewYork City! 1. Donate: Every $1 you give helps provide 5 meals. Give online at foodbanknyc.org. 2. Volunteer: Food Bank needs 800 volunteers a week to help serve meals, pack food, and more. Sign up at volunteer.foodbanknyc.org. 3. Advocate: Speak up! Urge elected officials to support strong anti-hunger policies. Sign up for action alerts at foodbanknyc.org/advocate. $1 helps provide 5 meals! 3 ways you can help your neighbors facing hunger @FoodBank4NYCFoodBankNYC FoodBankNYC @FoodBank4NYC For more information, visit foodbanknyc.org or follow us at: MONTHLY GIVING To make a monthly gift, please call Elise Amanor at 212.566.7855, ext. 8323 or visit foodbanknyc.org/monthly. � My company has a Matching Gift Program. (Please include company’s form with your gift.) A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. CREDIT CARD INFORMATION Please charge my gift to: o VISA® o MasterCard® o Discover® o American Express® Amount of Gift: $ ______________ Card Number Expiration Date CVV Print name as it appears on card Cardholder’s Signature (required) Phone Number YOUR GIFT HELPS NEW YORKERS IN NEED! 93% of donations go directly toward food distribution, income support programs, and nutrition education. JUST 7% is used for administrative and fundraising costs. 9% If you have any questions, please contact Elise Amanor at 212.566.7855, ext. 8323. To make a secure online donation, visit foodbanknyc.org/meals. ® ACCREDITED CHARITY ny.give.org z !::O �� c.:zz<e O<'.J za:: 0 i��"i . �F'ITNE: 'r' BOWES US.POSTAGE $00,098 �:J�� ZIP oo o dI�� �.�ID�;.:: 21 6es44B6 cYour stamp on this envelope is an additional contribution to our work. 011117A BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 103 HARTSDALE NY POSTAGE WILL BE PAID BY ADDRESSEE Food Bank For New York City PO Box 470 Hartsdale, NY 10530-9907 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES 35 Years of Working to End Hunger in New York City35 Years of Working to End Hunger in New York City Food Bank For NewYork City was founded in 1983 when the number of New Yorkers facing hunger surged due to rising poverty rates and social to provide roughly 62 million meals a year through our network of more helps provide 125 nutritious meals for children. can help get 175 balanced meals to struggling people. helps provide 250 hot meals to elderly men and women. helps supply a food pantry with food for 500 meals. Food Bank is able to leverage your donation by using donated and wholesale food, making your dollars go even further. With your help, we can end hunger in NewYork City! Speak up! Urge elected officials to support strong anti-hunger policies. Sign up for $1 helps provide 5 meals!$1 helps provide 5 meals! 3 ways you can help your neighbors facing hunger3 ways you can help your neighbors facing hunger FoodBankNYC FoodBankNYC For more information, visit foodbanknyc.org To make a monthly gift, please call Elise Amanor at 212.566.7855, foodbanknyc.org/monthly. My company has a Matching Gift Program.My company has a Matching Gift Program. (Please include company’s form with your gift.) A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED! 35 Years of Working to End Hunger in New York City35 Years of Working to End Hunger in New York City Food Bank For NewYork City was founded in 1983 when the number of New Yorkers facing hunger surged due to rising poverty rates and social to provide roughly 62 million meals a year through our network of more helps provide 125 nutritious meals for children. can help get 175 balanced meals to struggling people. helps provide 250 hot meals to elderly men and women. helps supply a food pantry with food for 500 meals. Food Bank is able to leverage your donation by using donated and wholesale food, making your dollars go even further. With your help, we can end hunger in NewYork City! $1 helps provide 5 meals!$1 helps provide 5 meals! 3 ways you can help your neighbors facing hunger3 ways you can help your neighbors facing hunger FoodBankNYC For more information, visit To make a monthly gift, please call Elise Amanor at 212.566.7855, foodbanknyc.org/monthly. My company has a Matching Gift Program.My company has a Matching Gift Program. (Please include company’s form with your gift.) A copy of our latest annual report may be obtained from Food Bank For New York City or from the Charities Bureau, Department of Law, 120 Broadway, New York, NY 10271. YOUR GIFT HELPS NEW YORKERS IN NEED!YOUR GIFT HELPS NEW YORKERS IN NEED! My email address is: ____________________________________ (We do not share your email address with any other organization.) Please make your check payable to Food Bank For New York City. Your gift is tax deductible. See back for credit card donations, or give online at foodbanknyc.org/meals. Food Bank For New York City, PO Box 470, Hartsdale, NY 10530. Help New Yorkers Facing Hunger this Holiday! XXXXXXXXX 1011117AXXX q YES, I’ll help New Yorkers in need. No one should go hungry, especially during the holidays. Enclosed is my gift of: q $25 to help provide 125 meals q $35 to help serve 175 meals q $50 to help supply 250 meals q $100 to help supply 500 meals q Other: $____________ ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) S S S S S S S S S S S S S S ((Mr. John Sample Donor RobbinsKersten Direct 201 Summer Street Holliston, MA 01746-2208)) ((Mr. John Sample((Mr. John Sample ((Mr. John Sample((Mr. John Sample support strong anti-hunger policies. Sign up for action alerts at foodbanknyc.org/advocate.action alerts at foodbanknyc.org/advocate.action alerts at Speak up! Urge elected officials to support strong anti-hunger policies. Sign up forWORKING TO END HUNGER IN NEW YORK CITY – BRONX • BROOKLYN • MANHATTAN • QUEENS • STATEN ISLAND 39 Broadway, 10th Floor, New York, NY 10006 • foodbanknyc.org • 212.566.7855 Dear Fellow New Yorker, This year, while most of us are celebrating the holiday season, many of our neighbors are struggling to afford the food they need to survive. For them, there are no festive decorations, no gifts, and — saddest of all — no holiday meal to share with family and friends. That’s why I’m writing to ask for your support during this critical holiday season. Your gift of $25 now to Food Bank For New York City will help supply 125 delicious dinners to people who are struggling to provide food for their families during the holidays, while $35 will help supply 175 meals to those in need. And if you can possibly share $50, you’ll help provide 250 meals during the holidays and in the months ahead. Whatever you can send will help change the life of someone like Edith. This elderly woman worked for years at a hospital here in the city. Now she’s retired and raising her granddaughter. The two of them scrape by on her Social Security and meals from Food Bank’s Community Kitchen and Food Pantry of West Harlem. “A lot of people like me have taken [in] their grandchildren,”says Edith. “We are on a fixed income and the money just does not last. Without [the food pantry], I don’t know how we would make it.” Sadly, I hear many stories like Edith’s these days. Although the economy has improved for some people, many New Yorkers have been left behind and are struggling with stagnant wages and soaring housing costs. Approximately 1.4 million people depend on Food Bank’s network of soup kitchens and food pantries to eat. That’s roughly equal to the population of the Bronx! Most are senior citizens, children, women, hardworking low-income families, and people with disabilities. They turn to us when their cupboards are bare. We are their last resort! I’m sure you’d agree that no one in our community should have to spend the holidays hungry and forgotten — especially children and the elderly. (please read on) This holiday season, please help New Yorkers who can’t afford a special holiday meal — or any food at all. $1 helps provide 5 meals!
  27. 27. DIRECT MAIL Traffic Generation SILVER Entrant: RKD Group Client: Food Bank For New York City Entry: 2017 Holiday Acquisition Client Contact: Lamont Wray, Jr, Individual Giving Manager Creative Director: James Read Senior Copywriter: Jodi Newcorn Senior Art Director: Mark Johnston Senior Production Specialist: Irene Carlson Account Director: Hope Brolsma Account Executive: Katelyn Ryan Production Supervisor: Roxanne Ladouceur Production Manager: Diana Bennett Projects: Alvina Gustafson Senior Proofreader: Andrew Griffin
  28. 28. DIRECT MAIL Traffic Generation
  29. 29. DIRECT MAIL Traffic Generation GOLD Entrant: ResourceOne Entry: Soldier’s Wish Cigar Dinner Invitation Creative Director: Dom Spinosa Copywriter: Holly Weinzapfel Designer: Paul Schmitz Traffic: Samantha Stockley Production Manager: Bryan Barton Account Supervisor: Bill Moore Account Executive: Bill Moore Printer/Lettershop: ResourceOne
  30. 30. DIRECT MAIL Fundraising/Non-profit - Solo
  31. 31. DIRECT MAIL Fundraising/Non-profit - Solo BRONZE Entrant: Resource One Fundraising Group Client: Association of the Miraculous Medal Entry: Pilgrimage to Fatima Rose Package Creative Director: Andrew Hayden Production Manager: Sharon Smith Account Executive: Debbie Wilson Sales: Darryl Ingersoll Printer/Lettershop: Resource One
  32. 32. DIRECT MAIL Fundraising/Non-profit - Solo
  33. 33. DIRECT MAIL Fundraising/Non-profit - Solo SILVER Entrant: THD Client: Feeding America Entry: Feeding America Mini-Card FR Creative Director/Copywriter: Sherri Mayer Account Supervisor: Heather Lipkin Account Executive: Nicole Kearin
  34. 34. DIRECT MAIL Fundraising/Non-profit - Solo
  35. 35. DIRECT MAIL Fundraising/Non-profit - Solo GOLD Entrant: DaVinci Direct Client: UPMC Hillman Cancer Center Entry: Health Discovery Leadership Circle Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns Creative Director/Copywriter: Steve Maggio Art Director: Amanda Kelley Production Manager: Chase Hoffman Account Directors: Tony Genovese, Leanne Barkley Printer/Lettershop: D3, Inc.
  36. 36. DIRECT MAIL Fundraising - Campaign
  37. 37. DIRECT MAIL Fundraising - Campaign BRONZE Entrant: THD Client: Birthright Israel Foundation Entry: Birthright Israel May Renewal Triple Match Creative Director: Lisa Brown Copywriter: Lisa Brown Art Director: Jen Wood Production Manager: Dan Mayerick Account Supervisor: Amanda Duby Account Executive: Emma Lamoreaux
  38. 38. DIRECT MAIL Fundraising - Campaign
  39. 39. DIRECT MAIL Fundraising - Campaign SILVER Entrant: DaVinci Direct Client: Joslin Diabetes Center Entry: Elliot P. Joslin Society Year-end Campaign Client Contact: William Wemer, Director, Foundation Relations and Annual Giving Creative Director: Steve Maggio Copywriter: Tom Pelletier Art Directors: Jim Flynn, Ellyn Willette Production Manager: Alessia Genovese Account Directors: Tony Genovese, Jamie Goldring Printer/Lettershop: D3, Inc.
  40. 40. DIRECT MAIL Fundraising - Campaign
  41. 41. DIRECT MAIL Fundraising - Campaign GOLD Entrant: Epsilon Client: San Diego Zoo Global Entry: “Let’s Turn Things Around” Year End AddedGift Appeal Executive Creative Director: Brendan McKenna Creative Director: Dennis Heidebrink Associate Creative Director: Carole Ambauen Copywriter: Sara Davis Art Director: Lisa Patrizio Production Manager: Missy Johnson Account Supervisor: Katie Fallon Account Executive: Jessica Clinton Printer/Lettershop: Epsilon
  42. 42. DIRECT MAIL B2B Campaign
  43. 43. DIRECT MAIL B2B Campaign SILVER Entrant: athenahealth Client: athenahealth Entry: Work Reduction Guarantee Creative Director: Micah Whitson Copywriter: Christine Davis Art Director: Cara Seibert Designer: Gabriela Pinto Webmaster: Chris Fleming Photographer: Darlene DeVita Production Manager: Pete Stiberth, Michael Bruno Account Supervisor: Amanda Melander Account Executive: Christina McCarron, Tyler von Loesecke, Caitlin Harrison, James Lucey Printer: Calendar Press
  44. 44. DIRECT MAIL B2B Campaign
  45. 45. DIRECT MAIL B2B Campaign GOLD Entrant: Boomerang Marketing Client: Boston Convention Marketing Center Entry: Unpack New Possibilities. Creative Director: Kip Haggett, Boomerang Marketing Associate Creative Director/Copywriter: Steve Romano/ Romano Strategic Communication Designer: Christine McClearn Webmaster: Nadine Wright Account Executive: Stacy White Printer: Michael Zizza, Graphic Sales Products, Denise Adkerson, Flagship Press
  46. 46. DIRECT MAIL Dimensional
  47. 47. DIRECT MAIL Dimensional SILVER Entrant: athenahealth Client: athenahealth Entry: Open Up and Say Ahhhhhhh Creative Director: Micah Whitson Copywriter: Brooke Glass Art Director/Designer: Jen Magathan Production Manager: Pete Stiberth Account Supervisor: Kate Bradbury Account Executive: Alison Cronin
  48. 48. DIRECT MAIL Dimensional
  49. 49. DIRECT MAIL Dimensional GOLD Entrant: Hunt Direct Client: University of Massachusetts, Boston Entry: UMASS Welcome Day Pop up Selfmailer Creative Director: Director of Marketing & Creative Services: Sarah Weatherbee, Copywriter: Monica Calzolari, Director of Enrollment Marketing and Communication Senior Graphic Designer: Chansavanh Phanthalangsy Production Managers: Mariah Hunt, Peter Courtemanche Account Executives: Monica Calzolari, Director of Enrollment Marketing and Communication, Lisa Johnson, Vice Chancellor for Enrollment Management Printer/Lettershop: Carlson Print Group
  50. 50. DIRECT MAIL Customer Retention
  51. 51. DIRECT MAIL Customer Retention BRONZE Entrant: THD Client: Mercy Corps Entry: MC Anniversary Card Retention Creative Director/Copywriter: Sherri Mayer Art Director: Janet Sutherland Account Supervisor: Angela Grillo Account Executive: Nicole Kearin
  52. 52. DIRECT MAIL Customer Retention
  53. 53. DIRECT MAIL Customer Retention SILVER Entrant: DaVinci Direct Client: Joslin Diabetes Center Entry: Elliot P. Joslin Society Year-end Campaign Client Contact: William Wemer, Director, Foundation Relations and Annual Giving Creative Director: Steve Maggio Copywriter: Tom Pelletier Art Director: Jim Flynn, Ellyn Willette Production Manager: Alessia Genovese Account Directors: Tony Genovese, Jamie Goldring Printer/Lettershop: D3, Inc.
  54. 54. DIRECT MAIL Customer Retention
  55. 55. DIRECT MAIL Customer Retention GOLD Entrant: BKM Marketing Client: Eastern Bank Entry: Online Banking Migration Copywriter: Laura Costello Art Director: Amy Medina Account Supervisor: Laura Costello Printer: Shawmut Communications Group Production Artist: Fran Cloonant
  56. 56. DIRECT MAIL Self-Promotion
  57. 57. DIRECT MAIL Self-Promotion BRONZE Entrant: Polaris Direct Entry: HITRUST Announcement Self-Mailer Creative Director/Copywriter: Amber Jodoin Designer: Lindsay Wells Webmaster: Kris Ingoldsby Production Manager: Diane Burton Account Executive: Deb Cedrone Printer: DS Graphics Bindery: Superior Packaging and Finishing Lettershop: Polaris Direct
  58. 58. DIRECT MAIL Self-Promotion
  59. 59. DIRECT MAIL Self-Promotion SILVER Entrant: Hunt Direct Client: Hunt Direct Entry: Shape Cut Envelope Self Promotion Creative Director: Trish Williamson Copywriter/Account Executive: Mariah Hunt Production Manager: Peter Courtemanche Printer: D3, Inc. & Sun Solutions
  60. 60. DIRECT MAIL Self-Promotion
  61. 61. DIRECT MAIL Self-Promotion GOLD Entrant: Polaris Direct Entry: DM Innovations Volume 6 Creative Director: Amber Jodoin Copywriter: Melanie Williams Designer: Lindsay Wells Production Manager: Diane Burton Account Executive: Kris Ingoldsby Printer: Puritan Capital Lettershop: Polaris Direct
  62. 62. Broadcast BROADCAST
  63. 63. BROADCAST Lead, Order, Traffic Generation
  64. 64. BROADCAST Lead, Order, Traffic Generation GOLD Entrant: MK3 Creative Client: Heritage Plumbing Heating Cooling Electric Entry: Heritage “Problem Solved” Commercial Campaign Creative Director: John Lawrence Copywriter: Jonathan Markella Photographer: Robert Magro Broadcast Producer: Amanda Haselton Account Executive: Joel Kaplan
  65. 65. Digital DIGITAL
  66. 66. DIGITAL Banner Ads
  67. 67. DIGITAL Banner Ads SILVER Entrant: DaVinci Direct Client: Grassroots International Entry: “Matching Gift Challenge” Integrated Acquisition Client Contact: Shannon Duncan Bodwell, Donor and Online Communications Coordinator Creative Director: Steve Maggio Copywriter: Tom Pelletier, Tony Genovese Art Director: Ellyn Willette Production Manager: Alessia Genovese Account Directors: Tony Genovese, Jamie Goldring Printer/Lettershop: PMG
  68. 68. DIGITAL Banner Ads
  69. 69. DIGITAL Banner Ads GOLD Entrant: THD Client: Operation Homefront Entry: Operation Homefront Year End Banner Ads Creative Director/Copywriter: Lisa Brown Art Director: Jen Wood Account Supervisor: Lauren del Valle Account Executive: Stephanie Ward
  70. 70. DIGITAL B2B Website
  71. 71. DIGITAL B2B Website BRONZE Entrant: Polaris Direct Entry: Polaris Direct Microsite Creative Director/Webmaster: Amber Jodoin
  72. 72. DIGITAL B2B Website
  73. 73. DIGITAL B2B Website SILVER Entrant: BKM Marketing Client: CCA, Construction Consulting Associates, LLC Entry: CCA Website Traffic Generation Webmaster: Hubspot Account Supervisor: Megan Allinson
  74. 74. DIGITAL B2B Website
  75. 75. DIGITAL B2B Website GOLD Entrant: Overdrive Interactive Client: Attunity Entry: Attunity New Performance-Driven Website Creative Director: Andrew Abrahams Senior Interactive Designer: Alex Bixby Senior Web Application Developer: Patrick St. Onge Account Director: Matt Parquette
  76. 76. DIGITAL Video
  77. 77. DIGITAL Video SILVER Entrant: MarketReach Inc. Client: Micro Focus Entry: Digital Safe Social Media Governance Video Creative Director: Carl Genatossio Copywriter: Wendy Sand Designer/Illustrator: Eric Guild Account Manager: Sue Yarger Project Manager: Rory Kellerman Animator/Producer: Chris Zecco
  78. 78. DIGITAL Video
  79. 79. DIGITAL Video GOLD Entrant: MK3 Creative Client: Bank of America Merchant Services Entry: Clover Flex Video Creative Director/Copywriter/Art Director: Jonathan Markella Designer: Rodrigo Philbert Producer: Amanda Haselton Account Executive: Joel Kaplan
  80. 80. DIGITAL Pay Per Click Advertising
  81. 81. DIGITAL Pay Per Click Advertising SILVER Entant: Overdrive Interactive Client: Bright Horizons Entry: Bright Horizons Paid Search Marketing VP Director of Search and Media: Michael Orlinski Associate Director, Paid Search: Dan Geller Account Director: Ty Velde
  82. 82. DIGITAL Pay Per Click Advertising
  83. 83. DIGITAL Pay Per Click Advertising GOLD Entrant: Overdrive Interactive Client: CareWell Urgent Care Entry: CareWell Urgent Care Paid Search Marketing Creative Director: Andrew Abrahams Senior Interactive Designer: Alex Bixby Senior Account Executive: Amanda Tyler Associate Director, Paid Search: Dan Geller
  84. 84. DIGITAL Email – Lead or Order Generation
  85. 85. DIGITAL Email – Lead or Order Generation GOLD Entrant: THD Client: Operation Homefront Entry: Operation Homefront Year End Pay Per Click Creative Director/Copywriter: Lisa Brown Art Director: Jen Wood Account Supervisor: Lauren del Valle Account Executive: Stephanie Ward
  86. 86. DIGITAL Email – Fundraising
  87. 87. DIGITAL Email – Fundraising BRONZE Entrant: DMW Fundraising Client: University of Southern California Entry: KUSC/KDFC Calendar Year End Mail Series Creative Director: David Goff Account Executive: Kate Ryan
  88. 88. DIGITAL Email – Fundraising
  89. 89. DIGITAL Email – Fundraising SILVER Entrant: RKD Group Client: Second Harvest Food Bank of East Tennessee Entry: Double Your Donation Day Campaign Client Contact: Kathy Prince, Development Director Creative Director: Todd Abercrombie Copywriter: Victoria Infinger Account Executive: Ioannis Saratsis
  90. 90. DIGITAL Email – Fundraising
  91. 91. DIGITAL Email – Fundraising GOLD Entrant: RKD Group Client: Food Bank of the Rockies Entry: Hunger Heroes Email Campaign Client Contact: Janie Gianotsos, Director of Marketing & Community Relations Creative Director: Todd Abercrombie Copywriter: Victoria Infinger Account Executive: Ioannis Saratsis
  92. 92. DIGITAL Email – Campaign
  93. 93. DIGITAL Email – Campaign BRONZE Entrant: RKD Group Client: Second Harvest Food Bank of East Tennessee Entry: Double Your Donation Day Campaign Client Contact: Kathy Prince, Development Director Creative Director: Todd Abercrombie Copywriter: Victoria Infinger Account Executive: Ioannis Saratsis
  94. 94. DIGITAL Email – Campaign
  95. 95. DIGITAL Email – Campaign SILVER Entrant: DaVinci Direct Client: American Fondouk Entry: Year-End Email Series Client Contact: Raffaella Torchia, Director of Development Creative Director/Copywriter: Steve Maggio Art Director: Amanda Kelley Account Directors: Tony Genovese, William Valenzuela
  96. 96. DIGITAL Email – Campaign
  97. 97. DIGITAL Email – Campaign GOLD Entrant: Liberty Mutual Insurance Client: Liberty Mutual Insurance Entry: eService Functionality 2 Program Manager: Eda LaPlaca Designer: James Weagle Email Team: Mark Castro Data Management: Anil Polavarapu
  98. 98. DIGITAL SEO
  99. 99. DIGITAL SEO SILVER Entrant: Overdrive Interactive Client: Spectrum Enterprise Entry: Spectrum Enterprise SEO VP Search, Social, and Analytics: Jeff Selig Senior SEO Analyst: Bob Gladstein Content Developer: Greg Smucker Account Coordinator: Francesca Ferrara Account Director: Ty Velde
  100. 100. DIGITAL SEO
  101. 101. DIGITAL SEO GOLD Entrant: Overdrive Interactive Client: naviHealth Entry: naviHealth: B to B SEO Campaign Copywriter: Greg Smucker Designer: Andrew Abrahams Production Manager/Account Supervisor: Peter Cesiro
  102. 102. Collateral COLLATERAL
  103. 103. COLLATERAL Brochures/Catalogs/Annual Reports/Posters
  104. 104. COLLATERAL Brochures/Catalogs/Annual Reports/Posters BRONZE Entrant: DaVinci Direct Client: UPMC Hillman Cancer Center Entry: Cancer Research Partners Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns Creative Director/Copywriter: Steve Maggio Art Director: Amanda Kelley Production Manager: Kevin Eagan Account Directors: Tony Genovese, Leanne Barkley
  105. 105. COLLATERAL Brochures/Catalogs/Annual Reports/Posters
  106. 106. COLLATERAL Brochures/Catalogs/Annual Reports/Posters SILVER Entrant: DaVinci Direct Client: Diocese of Providence Entry: Catholic Charity Appeal Poster Client Contact: Robert J. Corcoran Jr.; Director, Stewardship and Development Creative Director/Copywriter: Steve Maggio Art Director: Ellyn Willette Account Directors: Tony Genovese, Jamie Goldring Printer: Letter Concepts
  107. 107. COLLATERAL Brochures/Catalogs/Annual Reports/Posters
  108. 108. COLLATERAL Brochures/Catalogs/Annual Reports/Posters GOLD Entrant: Right Touch Editing Client: Pilcrow Group Inc. Entry: Copyediting Organization Member Packet Creative Director: Laura Poole Publisher/Copywriter: Erin Brenner Art Director/Designer: Spring Davis Printer: Southport Graphics, Morrisville, NC
  109. 109. Technique TECHNIQUE
  110. 110. TECHNIQUE Best Direct Mail Copywriting
  111. 111. TECHNIQUE Best Direct Mail Copywriting BRONZE Entrant: THD Client: Mercy Corps Entry: Mercy Corps “Possibility” Package Creative Director/Copywriter: Sherri Mayer Art Director: Janet Sutherland Account Supervisor: Amanda Duby Account Executive: Nicole Kearin
  112. 112. TECHNIQUE Best Direct Mail Copywriting
  113. 113. TECHNIQUE Best Direct Mail Copywriting SILVER Entrant: DaVinci Direct Client: Homes For Our Troops Entry: Veterans Day Appeal Client Contact: Melanie Auger, Deputy Director of Development Creative Director/Copywriter: Steve Maggio Art Director: Jim Flynn Production Manager: Alessia Genovese Account Directors: Tony Genovese, Leanne Barkley Printer/Lettershop: Directmail.com
  114. 114. TECHNIQUE Best Direct Mail Copywriting Our WorldOur World Making an Impact,Thanks toYou Save the Children response teams are made up of program experts, field staff and emergency responders who are helping children survive and thrive. If generous people like you believe in our work to save the world’s children, then we can give even more girls and boys a healthy start, the opportunity to learn and protection from harm. And with your help, we’ll be there for children when crisis strikes.Together, we’re giving children in the United States and around the world the best chance for success, transforming their lives and the future we all share. HowWe Use Our Funds 2016 Expenses Your Dollars, UsedWisely. Save the Children keeps operating costs low so that the majority of our spending is directed towards our programs for children year after year. In 2016, 86.5% of our funds were focused on our programs for children’s health, education and protection in the U.S. and around the world. In addition, Save the Children is consistently awarded high ratings for efficiency, effectiveness and accountability from third-party watchdogs on whom donors depend for information. 2015©JennWarren/SavetheChildren 2014©SavetheChildren 2015©SavetheChildren 2013©SavetheChildren 2016©SavetheChildren 2012©HedinnHalldorsson/SavetheChildren 2015©JonathanHyams/SavetheChildren 2011©FarzanaWahidy SavetheChildren 2015©SandyMaroun SavetheChildren 2014©KhalilAshawi SavetheChildren 2014©JonathanHyams SavetheChildren 2015©LindaDurham SavetheChildren 1017.acq.mtm Where Save the Children is providing emergency response UNITED STATES: Child Literacy Did you know only about one-third of American fourth- graders are proficient in reading? If children can’t read by the end of third grade,they’re unlikely to ever catch up. The outcome is even more alarming if they are among the 16 million children living in poverty. Half of all low-income fourth-graders score below basic levels.We offer effective school-based programs to disadvantaged students across the United States: these include our U.S. literacy program and expanded curriculum in science and math. SOUTH SUDAN: Child Health Humanitarian needs have escalated to alarming levels, with 1.6 million people displaced and more than 4.8 million people at risk of famine. We manage 61 primary health care facilities with local partners, treating children with diarrhea, malaria and respiratory infections. Last year, we protected 17,047 children from harm, supported 87,810 children in crisis, provided 174,240 children with a healthy start in life and helped 24,448 families feed their children. SYRIA: Child Refugee Crisis Syrian children have been the forgotten victims of this horrific war. Despite the danger inside Syria, we have reached more than 1.6 million people, including more than 570,000 children, with lifesaving food, clean water, supplies, health services and support for traumatized children.Across the region, more than 3.8 million people, including more than 1.5 million children, have benefited from our programs to date. AFGHANISTAN: Child Mortality Afghanistan children face one of the worst chances of survival of anywhere in the world. 97 out of 1,000 children die before their 5th birthday.And commonly, girls only stay in school for 9 years. Last year, we protected 38,103 children from harm, provided 133,042 children with a healthy start in life, supported 196,529 children in times of crisis and helped 48,750 families feed their children. NEPAL: Emergency Response The magnitude 7.9 earthquake in April 2015 was the worst natural disaster to hit Nepal since 1934, killing more than 9,000 people and injuring an additional 17,000 — including many children.An estimated 3.2 million children were displaced.Within five months, our teams were able to reach more than 458,000 people, including 276,000 children with vital aid — and this continues as an estimated 2.8 million people are still in need. Every child deserves a future. Every last child. Last year, Save the Children helped 157 million children in 120 countries. When crisis strikes and children are most vulnerable,we are always among the first to respond and the last to leave.We ensure children’s unique needs are met and their voices are heard.We deliver lasting results for millions of children, including those hardest to reach. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. Please help us transform more children’s lives and futures by supporting our mission today. HELP US SAVE MORE CHILDREN’S LIVES 501 Kings Highway East, Suite 400, Fairfield, CT 06825 1-800-SavetheChildren (1-800-728-3843) SavetheChildren.org 86.5% 8.3% 5.2% 86.5% PROGRAM SERVICES 8.3% FUNDRAISING 5.2% MANAGEMENT & GENERAL Delivering Health, Education and Protection Every Day and in Times of Crisis ((Addressee Address Line 1 Address Line 2 Address Line 2 City, State Zip)) a Postage Required. Post Office will not deliver without proper postage. ATTN: CAROLYN MILES PO BOX 97132 WASHINGTON DC 20090-7132 J111034 URGENT: PLEASE DELIVER BY November 8, 2017 Dear Friend, Imagine a child who has never had a home or has forgotten the last place she called home before fleeing with her family from their village under siege. Imagine a child, severely malnourished, who feels the ache of hunger every day. Imagine a child who has never read a word, held a pencil or seen a child’s view of the world like the map enclosed. Sadly, the number of children living like this adds up to hundreds of millions across the world, some even in the U.S. They need our help. Now imagine the difference you can make for these children with a single act of kindness today … by sending a gift to Save the Children. Especially right now when it can have 10X the impact, thanks to grants from the government. Save the Children has been focused on children in crisis and saving lives for nearly 100 years. Last year, our staff and partners helped more than 157 million children in 120 countries thanks to the support from caring people like you. It may surprise you to know that our work includes children in the United States. But did you know that 1 in 5 children in the U.S. lives in poverty and many benefit from our education, health care and emergency response initiatives? Our vital programs span across all of the continents outlined on the enclosed world map for children. Our reach is enormous, but there is so much more we need to do. Because every child deserves the protective cover of childhood and a future. Last year, I joined our teams in Ethiopia, where more than 400,000 children are now suffering from severe malnutrition due to lack of food caused by the worst drought in 50 years. 501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact (over, please) 2015©AhmadBaroudi/SavetheChildren 2015©LindaDurham/SavetheChildren 2015©AbirAbdullah/SavetheChildren SYRIA: 3-year-old Fatima* with hermother in temporary shelter after fleeing violence USA: Save the Children Staff member with reading student BANGLADESH: Sisters Asfa (3) and Habiba (8)after visiting local health clinic grants from the government. Save the Children has been focused on children in crisis and saving lives for nearly 100 years. Last year, our staff and partners helped more than 157 million children in 120 countries thanks to the support from caring people like you. It may surprise you to know that our work includes children in the United States. But did in the U.S. lives in poverty and many benefit from our education, health care and emergency response initiatives? Our vital programs span across all of the continents outlined on the enclosed world map for children. Our reach is enormous, but there is so much more we need to do. Because every child deserves the protective cover of childhood and a future. Last year, I joined our teams in Ethiopia, where more than 400,000 children are now suffering from severe malnutrition due to lack of food caused by the worst drought in 50 501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact SavetheChildren.org/Holiday-Impact q My Check is Enclosed (Please make payable to “Save the Children”) q Please use my Credit Card (see reverse) For faster processing, please visit SavetheChildren.org/Holiday-Impact. s Detach here s Please return by November 8, 2017 Your gift today could have 10x the impact if we receive it by November 8th. Thank you! MY GIFT TO SAVE CHILDREN’S LIVES YES, I want to help vulnerable children around the world with my tax-deductible gift today that may go 10X as far! Because of the government grants, my gift of: q $250 can become $2,500 q $100 can become $1,000 q $75 can become $750 q $50 can become $500 q $25 can become $250 q Other $ __________ x10 This amount would really help! “These children must learn to read, so they can read to learn for the rest of their lives.” Shahzad Mithani, Senior Director, Save the Children Pakistan Your contribution may not fund the specific programs described here, but it will support a broad array of Save the Children programs.Thank you for your generosity. 2014©AsadZaidi/SavetheChildren $25 can become $250 $50 can become $500 $75 can become $750 $100 can become $1,000 $250 can become $2,500 to help save newborn lives to help protect children with a lifesaving defense against deadly conditions like pneumonia and diarrhea to help provide care and support for HIV-affected children to help provide early childhood education to help us send girls to school for a full year with books and other educational materials s Detach here s ((Addressee Address Line 1 Address Line 2 Address Line 2 City, State Zip)) XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Finder # Source # world map for children. Our reach is enormous, but there is so much more we need to do. Because every child deserves the protective cover of childhood and a future. Last year, I joined our teams in Ethiopia, where more than 400,000 children are now suffering from severe malnutrition due to lack of food caused by the worst drought in 50 years. 501 Kings Highway East, Suite 400, Fairfield, CT 06825 | 1-800-SavetheChildren (1-800-728-3843) | SavetheChildren.org/Holiday-Impact (over, please) GIVE WITH CONFIDENCE! An OrganizationYou CanTrust Charity watchers, prestigious publishers, consumer advocates and others agree — Save the Children is a top charity. Save the Children has earned an A rating from the American Institute of Philanthropy. Save the Children has earned Three Stars from Charity Navigator based on our financial health, accountability and transparency and results reporting. Save the Children was listed by Forbes magazine as one of the “50 largest U.S. charities,” with top scores in charitable commitment, fundraising efficiency and donor dependency. Save the Children meets all of the standards for charity accountability from the Better Business Bureau. SavetheChildren.org/Holiday-Impact 1017.acq.mtwc
  115. 115. TECHNIQUE Best Direct Mail Copywriting GOLD Entrant: RKD Group Client: Save the Children Entry: Children’s Map Appeal Client Contact: Courtney Quinn, Marketing Director, Mass Market Fundraising Chief Creative Officer/Senior Copywriter: Robin Riggs Senior Art Director: Beth Murphy Production Artist: Scott Cruickshank Account Director: Cara Marinelli Projects: Alvina Gustafson Proofreading Manager: Denise Duval
  116. 116. TECHNIQUE Best Online Copywriting
  117. 117. TECHNIQUE Best Online Copywriting GOLD Entrant: DaVinci Direct Client: American Fondouk Entry: Year-End Email Series Client Contact: Raffaella Torchia, Director of Development Creative Director/Copywriter: Steve Maggio Art Director: Amanda Kelley Account Directors: Tony Genovese, William Valenzuela
  118. 118. TECHNIQUE Best Blog Copywriting
  119. 119. TECHNIQUE Best Blog Copywriting BRONZE Entrant: MEDITECH Entry: The MEDITECH Blog MEDITECH Digital Marketing Team
  120. 120. TECHNIQUE Best Blog Copywriting
  121. 121. TECHNIQUE Best Blog Copywriting SILVER Entrant: Polaris Direct Entry: The Omni-Channel Experience Copywriter: Amber Jodoin Webmaster: Kris Ingoldsby
  122. 122. TECHNIQUE Best Blog Copywriting
  123. 123. TECHNIQUE Best Blog Copywriting GOLD Entrant: THD Entry: THD Blog – Timely and Relevant Copywriter: Beth Mello, Sherri Mayer Art Director: Cris Parisi
  124. 124. TECHNIQUE Best Art Direction
  125. 125. TECHNIQUE Best Art Direction SILVER Entrant: THD Client: The Fresh Air Fund Entry: Fresh Air Fund June Digital Creative Director/Copywriter: Sherri Mayer Art Director: Jay Zani Account Supervisor: Jenny Baker Account Executive: Lyndsay Reese
  126. 126. TECHNIQUE Best Art Direction
  127. 127. TECHNIQUE Best Art Direction GOLD Entrant: Polaris Direct Client: Bixby & Co. Entry: Bixby & Co. Brochure Creative Director: Amber Jodoin Copywriters: Melanie Williams & Karen Bedard Designer: Lindsay Wells
  128. 128. TECHNIQUE Best Creative Execution
  129. 129. TECHNIQUE Best Creative Execution BRONZE Entrant:THD Client: Make-A-Wish Entry: Make-A-Wish Gratitude Creative Director: Sherri Mayer Copywriter: Amanda Cook Art Director: Janet Sutherland Account Supervisor: Kay Levada Account Executive: Shea Gibbons
  130. 130. TECHNIQUE Best Creative Execution From: 13600 Chimpanzee Place Keithville, LA 71047-7037 CHYRE1117 Thank you for your support My check, payable to Chimp Haven, is enclosed. Please charge my gift to: VISA MasterCard AMEX Discover ______________________________________ Card Number Exp. Date ______________________________________ Name on Card ______________________________________ Signature The National Chimpanzee Sanctuary 13600 Chimpanzee Pl | Keithville, LA 71047 Here’s my tax-deductible year-end gift to help Chimp Haven care for Phyllis and your growing population: $Ask1 $Ask2 $Ask3 $Ask4 Other $_________ You may also contribute online at chimphaven.org I have enclosed my special holiday message to Phyllis I wish not to receive the glass ornament, even though I have made a qualifying gift YES, in this special season of giving, I want to give a happy, healthy future to chimpanzees that deserve to retire in peace! Source Code Ms. Sample DMW Fundraising 36 Cordage Park Circle, Suite 225 Plymouth, MA 02360 Phyllis Chimp HavenCelebrate the season with and CHYOE1117 Chimp Haven The National Chimpanzee Sanctuary 13600 Chimpanzee Pl | Keithville, LA 71047 Celebrate the season with Phyllis! Mr. John Q Sample DMW Fundraising 36 Cordage Park Circle Suite 225 Plymouth MA 02360-7320 FPO Dear [Salutation], At this joyous time of year, I want to thank you for all the cheer you bring to over 220 chimpanzees at Chimp Haven. Your generosity is the foundation for everything we do to give them the peaceful retirement they deserve. You provide food, medical care, and other daily essentials to giving them the freedom to choose how they want to spend their time each day. Phyllis is one of our residents who was born in the wilds of Africa. She then spent over 40 years in research facilities before coming to her forever home at Chimp Haven. Here with us, the now 51-year-old has forged remarkably strong bonds with other chimpanzees in her group – serving as their guardian and a mother figure. In fact, she is the grandmother of Passion and great-grandmother of Arden and Carlee, who are all Chimp Haven residents. Phyllis is quiet, yet bold and is a self-appointed protector of her group. From guiding a blind group mate around for food to waking pal Julius up in the mornings when it is time to go outside. She is also the first to try new things and will step up to assess a new enrichment tool just to make sure it is safe. As a chimp’s chimp, Phyllis loves spending time with her “old lady friends” whom we lovingly call the “golden oldies.” And you can often see her climb high in the trees, as if she is overseeing the well-being of her chimp family. One of our staff said, “If she were human, she would be royalty.” To us she is royalty. Of course, as much as Phyllis is a true leader, she still needs the compassionate support of friends like you to have a healthy, happy future. So please, in this special season of giving, will you send a year- end gift to Chimp Haven? You’ll help us give expert care and loving attention to Phyllis and the rest of our growing population. A staff member declares, “We all need a Phyllis in our lives.” At Chimp Haven, we all need you in our lives too! With warmest holiday wishes, Rana E. Smith President & Chief Executive Officer P.S. Please rush a tax-deductible gift by December 31 and help us care for the increasing number of Chimp Haven residents in the coming year. Thanks again for your partnership! Celebrate the season with holiday Phyllis! 13600 Chimpanzee PlaceKeithville, LA 71047318.925.9575information@chimphaven.orgchimphaven.org Write your own special message to Phyllis and return one of the punch-out ornaments to us. We’ll deck our halls with your personalized notes and share some on social media and Chimp Haven’s website. Keep the second ornament as our gift to you! Celebrate the season with Phyllis! Write your message and send back Keep Fifth Annual Chimp Haven Glass Ornament With your donation of $150 or more, in response to this invitation only, you’ll receive our custom Chimp Haven ornament. Supplies are limited, so please act fast! Celebrate the holiday season with Phyllis! Celebrate the holiday season with Phyllis!
  131. 131. TECHNIQUE Best Creative Execution SILVER Entrant: DMW Fundraising Client: Chimp Haven Entry: Chimp Haven 2017 Ornament Package Creative Director: David Goff Copywriter: BK Kreative Designer: Mike Risano Production Manager: Eileen Lang Account Executive: Kathy Giles Printer/Lettershop:Cohber
  132. 132. TECHNIQUE Best Creative Execution
  133. 133. TECHNIQUE Best Creative Execution GOLD Entrant: Overdrive Interactive Client: Navient Entry: Brand Development & Creative Execution Creative Director: Andrew Abrahams Senior Interactive Designer: Alex Bixby Account Supervisor: Tim Massinger
  134. 134. TECHNIQUE Best Print Production
  135. 135. TECHNIQUE Best Print Production GOLD Entrant: DaVinci Direct Client Catholic Charities of the Archdiocese of Washington, DC Entry: Dec Holiday Appeal Double Ornament Follow Up Client Contact: Ann Sagle, Senior Manager, Annual Giving Creative Director/Copywriter: Steve Maggio Art Director: Amanda Kelley Production Managers: Alessia Genovese, Chase Hoffman Account Directors: Tony Genovese, William Valenzuela Printer/Lettershop: Print Mail Communications
  136. 136. TECHNIQUE Most Innovative Direct Mail Format
  137. 137. TECHNIQUE Most Innovative Direct Mail Format SILVER Entrant: Hunt Direct Client: University of Massachusetts, Boston Entry: UMASS Welcome Day Pop up Selfmailer Creative Director: Sarah Weatherbee, Director of Marketing and Creative Services Copywriter: Monica Calzolari, Director of Enrollment Marketing and Communication Senior Graphic Designer: Chansavanh Phanthalangsy, Production Managers: Mariah Hunt, Peter Courtemanche Account Executives: Monica Calzolari, Director of Enrollment Marketing and Communication, Lisa Johnson, Vice Chancellor for Enrollment Management Printer/Lettershop: Carlson Print Group
  138. 138. TECHNIQUE Most Innovative Direct Mail Format
  139. 139. TECHNIQUE Most Innovative Direct Mail Format GOLD Entrant: DaVinci Direct Client: Homes For Our Troops Entry: Veterans Day Appeal Client Contact: Melanie Auger, Deputy Director of Development Creative Director/Copywriter: Steve Maggio Art Director: Jim Flynn Production Manager: Alessia Genovese Account Directors: Tony Genovese, Leanne Barkley Printer/Lettershop: Directmail.com
  140. 140. TECHNIQUE Most Innovative Online Format
  141. 141. TECHNIQUE Most Innovative Online Format GOLD Entrant: RKD Group Client: Second Harvest Food Bank Southern Louisiana Entry: iGiveCatholic Day Integrated Campaign Client Contact: Heather Sweeney, Director of Development Creative Director: Todd Abercrombie Copywriter: Victoria Infinger Account Executive: Ioannis Saratsis
  142. 142. TECHNIQUE Best Website Design
  143. 143. TECHNIQUE Best Website Design GOLD Entrant: Halloran Consulting Group – Amanda Ayotte Entry: Damn Good Design Creative Director: Amanda Ayotte Designer: Aristotle Pramagioulis Printer: ABC Imaging Creative Director: Amanda Ayotte Copywriter: Amanda Ayotte Designer: Cambridge Interactive Photographer: Shawn Read
  144. 144. TECHNIQUE Best Logo Design
  145. 145. TECHNIQUE Best Logo Design BRONZE Entrant: Overdrive Interactive Client: Navient Entry: NaviRefi Logo Design Creative Director: Andrew Abrahams Senior Interactive Designer: Alex Bixby Account Supervisor: Tim Massinger
  146. 146. TECHNIQUE Best Logo Design
  147. 147. TECHNIQUE Best Logo Design SILVER Entrant: DaVinci Direct Client: UPMC Hillman Cancer Center Entry: Annual Fund Logo Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns Creative Director: Steve Maggio Art Director: Jim Flynn Account Directors: Tony Genovese, Leanne Barkley
  148. 148. TECHNIQUE Best Logo Design
  149. 149. TECHNIQUE Best Logo Design GOLD Entrant: DaVinci Direct Client: UPMC Hillman Cancer Center Entry: Research Partners Logo Client Contact: Molly Lynn Walsh, Sr. Manager of Annual Campaigns Creative Director: Steve Maggio Art Director: Amanda Kelley Account Directors: Tony Genovese, Leanne Barkley
  150. 150. TECHNIQUE Most Unconventional Format
  151. 151. TECHNIQUE Most Unconventional Format SILVER Entrant: ResourceOne Entry: ResourceOne Cloth Ad Creative Director: Dom Spinosa Copywriter: Robert Byers Designer: Scott Selvidge Traffic: Samantha Stockley Production Manager: Bryan Barton Account Supervisor/Account Executive: Bill Moore Printer: ResourceOne
  152. 152. TECHNIQUE Most Unconventional Format
  153. 153. TECHNIQUE Most Unconventional Format GOLD Entrant: Synergent Entry: Start With Marketing Creative Director/Art Director/Designer: Jane Monaghan Copywriter: Sarah Farwell Account Supervisor/Account Executive: Erica Vachon Printer: Franklin Printing
  154. 154. Integrated Media Campaign INTEGRATED MEDIA CAMPAIGN
  155. 155. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation
  156. 156. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation BRONZE Entrant: THD Client: Birthright Israel Foundation Entry: Birthright Israel Year End Integrated B to C Creative Director/Copywriter: Lisa Brown Art Director: Cris Parisi Production Manager: Dan Mayerick Account Supervisors: Amanda Duby, Alden Lowe Account Executive: Emma Lamoreaux
  157. 157. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation
  158. 158. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation SILVER Entrant: Overdrive Interactive Client : Salesforce Commerce Cloud Entry: Salesforce Commerce Cloud Integrated Lead Generation Campaign Media Representative: Kevin Duggan Account Supervisor: Mike Shinnick
  159. 159. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation
  160. 160. INTEGRATED MEDIA CAMPAIGN Lead or Order Generation GOLD Entrant: BKM Marketing Client: Old Sod Travel Entry: Keep Me Updated – Holey War Golf Tournament Copywriter: Megan Allinson Art Director: Amy Medina Account Supervisor: Megan Allinson Production Artist: Fran Cloonan
  161. 161. INTEGRATED MEDIA CAMPAIGN Image or Brand Building Front Ryan Bright Solutions YOU’RE HEADING IN THE RIGHT DIRECTION <First Name> <Last Name> <Address> <Extra> <City>, <State> <Zip> Presort First Class U.S. Postage PAID Farmington, ME Permit No.30 Ryan Bright Solutions ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION Checking &You Federally Insured by NCUA Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Ryan Bright Solutions YOU’RE HEADING IN THE RIGHT DIRECTION <First Name> <Last Name> <Address> <Extra> <City>, <State> <Zip> Presort First Class U.S. Postage PAID Farmington, ME Permit No.30 Ryan Bright Solutions ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION Checking &You Federally Insured by NCUA Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Ryan Bright Solutions YOU’RE HEADING IN THE RIGHT DIRECTION <First Name> <Last Name> <Address> <Extra> <City>, <State> <Zip> Presort First Class U.S. Postage PAID Farmington, ME Permit No.30 Ryan Bright Solutions ARE AHEAD WITH SOUTHBRIDGE CREDIT UNION Checking &You Federally Insured by NCUA Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Dear Ryan, Imagine being able to say “I am not just a customer, I am part owner of a credit union.” You can now, because you are a credit union member. This is the credit union difference. Whether you become a familiar face at your local branch, or you prefer to access your accounts online, you are known. On behalf of Southbridge Credit Union, I personally want to thank you for your membership and welcome you. By banking with Southbridge Credit Union, you are part of a unique not-for-profit financial cooperative. Your money stays local, helping build a stronger community for your neighbors and local businesses. Our mission is to provide you, and all our members, with the very best products and services at competitive rates, with efficient-friendly service, and convenient access. Be sure to check our web site for our latest news and education. Please do not hesitate to reach out to us with any questions you have as you are getting to know Southbridge Credit Union! Kind regards, Kate Alexander Interim President/CEO RYAN WAWRZONEK 315 SHEARER STREET PALMER, MA 01069 205 Main Street • Southbridge, MA 01550 • 888.599.2265 • southbridgecu.com <FIRST NAME> Welcome to Southbridge Credit Union April 12, 2017 Southbridge 93069 OnbrdLtr Apr12.pdf 1 4/11/17 8:45 AM Loans &You Ryan Bright Solutions YOU’RE HEADING IN THE RIGHT DIRECTION Truly Personal Service From people who care, right down the street. A Totally Free Account No monthly service fees. EVER. Your ATM On Every Corner Refunds on ATM fees up to $25.00 per monthly cycle.† High Earnings Kasasa Cash® Get a competitive interest rate on every cent Cash Back Kasasa Cash Back.® Get paid on every purchase. No category limits. Earn more than average account.† Automatic Savings Kasasa Saver.® Save more money — no budget, sweat, or tears. The Right Direction Is Ahead WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING! Free Kasasa Checking Offers You: FREE! †Earning cash rewards and ATM fee refunds is super simple. To qualify each month,just do convenient things that you’re probably already doing, like: Use your debitcard. Utilize direct deposit. Log in to online banking. Sign up for e-statements.Contact us for more details 888-599-2265, email us at info@sbgecu.org or visitwww.SouthbridgeCU.com. There’s never a minimum balance for rewards. And, if you don’t make it one month,just try again. No worries, no penalties. Your free Kasasa checking account isalways free. Apply today at SCUChecking4u.com Headstraight to WWW.SOUTHBRIDGECU.COM to learn more! Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account.Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insuredby NCUA. 2. 00% APY Truly Personal Service From people who care, right down the street. A Totally Free Account No monthly service fees. EVER. Your ATM On Every Corner Refunds on ATM fees up to $25.00 per monthly cycle.† High Earnings Kasasa Cash® Get a competitive interest rate on every cent Cash Back Kasasa Cash Back.® Get paid on every purchase. No category limits. Earn more than average account.† Automatic Savings Kasasa Saver.® Save more money — no budget, sweat, or tears. The Right Direction Is Ahead WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING! Free Kasasa Checking Offers You: FREE! †Earning cash rewards and ATM fee refunds is super simple. To qualify each month, just do convenient things that you’re probably already doing, like: Use your debit card. Utilize direct deposit. Log in to online banking. Sign up for e-statements. Contact us for more details 888-599-2265, email us at info@sbgecu.org or visit www.SouthbridgeCU.com. There’s never a minimum balance for rewards. And, if you don’t make it one month, just try again. No worries, no penalties. Your free Kasasa checking account is always free. Apply today at SCUChecking4u.com Headstraight to WWW.SOUTHBRIDGECU.COM to learn more! Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account. Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insured by NCUA. 2. 00% APY Truly Personal Service From people who care, right down the street. A Totally Free Account No monthly service fees. EVER. Your ATM On Every Corner Refunds on ATM fees up to $25.00 per monthly cycle.† High Earnings Kasasa Cash® Get a competitive interest rate on every cent Cash Back Kasasa Cash Back.® Get paid on every purchase. No category limits. Earn more than average account.† Automatic Savings Kasasa Saver.® Save more money — no budget, sweat, or tears. The Right Direction Is Ahead WITH SOUTHBRIDGE CREDIT UNION AND KASASA CHECKING! Free Kasasa Checking Offers You: FREE! †Earning cash rewards and ATM fee refunds is super simple. To qualify each month, just do convenient things that you’re probably already doing, like: Use your debit card. Utilize direct deposit. Log in to online banking. Sign up for e-statements. Contact us for more details 888-599-2265, email us at info@sbgecu.org or visit www.SouthbridgeCU.com. There’s never a minimum balance for rewards. And, if you don’t make it one month, just try again. No worries, no penalties. Your free Kasasa checking account is always free. Apply today at SCUChecking4u.com Headstraight to WWW.SOUTHBRIDGECU.COM to learn more! Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account. Subject to credit approval. Equal housing Lender. Equal Opportunity Employer. Federally Insured by NCUA. 2. 00% APY The Right Direction Is Ahead WITH A LOAN FROM SOUTHBRIDGE CREDIT UNION Apply today at sculoans4u.com • Auto Loans • Personal Loans • Credit Cards • Boat Loans <First Name> <Last Name> <Address> <Extra> <City>, <State> <Zip> Presort First Class U.S. Postage PAID Farmington, ME Permit No.30 Are you in the market for a new auto, RV, motorcycle or boat; or perhaps you’re planning needed home improvements; or you need to pay off credit cards? With our competitive rates, we’ll help you fulfill your ‘wants’ and ‘needs’ list! Find out more at sculoans4u.com or speak with our experienced loan specialists at 888-599-2265. • Motorcycle/ATV Loans • RVs and Campers Loans • Student Loans • Mortgage Loans Federally Insured by NCUA Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Shares and Deposits in excess of NCUA limits are fully insured by MSIC. Membership to SCU requires a one-time dividend earning deposit of $5.00 in a prime share account. Subject to credit approval. Back
  162. 162. INTEGRATED MEDIA CAMPAIGN Image or Brand Building BRONZE Entrant: Synergent Client: Southbridge Credit Union Entry: Southbridge CU Onboarding Campaign Creative Director/Copywriter/Art Director/Designer: Jane Monaghan Copywriter/Account Supervisor/Account Executive: Shannan Heacock Printer: Franklin Printing
  163. 163. INTEGRATED MEDIA CAMPAIGN Image or Brand Building Merrimack Valley Credit Union conducts its business in a very competitive market just outside of Boston, MA. Having all of the latest products and services that their members are looking for is crucial to the success of their credit union. Partnering with Synergent has helped them achieve and exceed their goals, from accessing Symitar’s Episys Core Processing to working with Synergent on marketing, technology, and payment services. “Their success is tied with our success. They’re not a vendor, they’re a partner, and that’s what we were looking for. And that’s turned out to be absolutely 100% accurate.” – Peter Matthews, President/CEO “The whole sales service piece has picked up immensely in the branches…I’ve heard no complaints about anybody not reaching their goal because the business is there.” – Laura Wante, VP of Human Resources “One of the things that’s made us very strong over the years is the way we take care of our members, the level of service that we deliver to them has been paying off. We’re seeing it in increased auto loan activity and consumer loan activity.” – Anthony Marino, VP of Operations “On the marketing side, the business intelligence that we get from the data analysis, because Synergent can tap right into our member data, is very helpful for us when we’re doing target marketing campaigns.” – Yean-Ai Long, VP of Marketing MERRIMACK VALLEY CU Lawrence, MA 47,629 Members $601,738,571 in Assets 6 Branches: Lawrence, North Andover, Methuen, and Haverhill, MA; Plaistow and Seabrook, NH FEEDBACK synergentcorp.com A Partnership That Powers Success NOT A VENDOR, BUT A PARTNER Source: Callahan’s Peer to Peer, June 2017 TOTAL ASSET GROWTH | 2012-2017 -------- Merrimack Valley CU -------- U.S Credit Unions Millions TOTAL LOAN GROWTH | 2012-2017 -------- Merrimack Valley CU -------- U.S Credit Unions Millions Located in a busy financial market just outside of Boston, MA, Merrimack Valley CU goes above and beyond to ensure they have the right balance of high-tech and high-touch interactions with their valued members. While members may not be aware of the partnership between Synergent and Merrimack Valley CU, the connection helps deliver essential products to members–allowing the credit union to focus on delivering top-notch member service. “We focus on the members, we focus on what’s best for them. We’re trying to earn enough money so we can give that money back to our members.” – Peter Matthews, President/CEO “I think we have to just keep in mind that with everything changing on a daily basis, we have to stay on top of everything and I think Synergent helps us do that. That will help us make sure we meet our members needs as their needs change.” – Laura Wante, VP of Human Resources “For a company our size, it would have been very difficult to deliver some of those things without a solid partner to do it. And with the regulatory environment that we’re dealing with today, having somebody behind us with solid disaster recovery, solid systems. It does help us sleep at night. If we had to manage that all on our own, it would be challenging.” – Anthony Marino, VP of Operations “When a new member comes and joins us, we want to tell them we are a partner for life for them. We grow with them, we have services that can help them through every stage of their lives.” – Yean-Ai Long, VP of Marketing MERRIMACK VALLEY CU Lawrence, MA 47,629 Members $601,738,571 in Assets 6 Branches: Lawrence, North Andover, Methuen, and Haverhill, MA; Plaistow and Seabrook, NH FEEDBACK synergentcorp.com How a Strong Team Creates Lifelong CU Memberships MEETING MEMBERS’ NEEDS Source: Callahan’s Peer to Peer, June 2017 12 MONTH MEMBER GROWTH June 2017 10.97% Merrimack Valley CU 4.8% U.S Credit Unions 1 Farwell, Sarah From: Synergent <dtrautman=synergentcorp.com@cmail20.com> on behalf of Synergent <dtrautman@synergentcorp.com> Sent: Wednesday, October 11, 2017 1:53 PM To: Farwell, Sarah Subject: New: The Green Screen | Being Part of Partnership Synergent News No Images? Click here Being Part of a Partnership: Synergent, Credit Unions & Helping Members The focus of this first edition of The Green Screen: Your Filter for CU Trends, Solutions, & Services is on how having the right partnerships helps credit unions find the right products at the right time to best serve their members. Let us know how your credit union has benefitted from having a strong partner – your answer could be featured in a future edition of The Green Screen!
  164. 164. INTEGRATED MEDIA CAMPAIGN Image or Brand Building SILVER Entrant: Synergent Entry: Merrimack Valley Credit Union Case Study Creative Director: Debra Trautman Copywriter: Sarah Farwell Art Director & Designer: Jane Monaghan Videographer: Carlos Cuellar, Catama Productions Video Production Manager: Mike Rosmus Video Assistant: Jake Holmes Account Executive: Erica Vachon
  165. 165. INTEGRATED MEDIA CAMPAIGN Image or Brand Building
  166. 166. INTEGRATED MEDIA CAMPAIGN Image or Brand Building GOLD Entrant: BKM Marketing Client: South Shore Bank Entry: Merger Communications Creative Director: Nicole Dickinson Copywriter: Maura Braatz Art Director: Sarah Mironchuck Account Supervisor: Laura Costello Printer: Cranberry Print Marketing Lettershop: The Field Companies Production Artist: Fran Cloonan
  167. 167. INTEGRATED MEDIA CAMPAIGN Fundraising
  168. 168. INTEGRATED MEDIA CAMPAIGN Fundraising BRONZE Entrant:THD Client: Birthright Israel Foundation Entry: Birthright Israel Year End Integrated Creative Director/Copywriter: Lisa Brown Art Director: Cris Parisi Production Manager: Dan Mayerick Account Supervisors: Amanda Duby, Alden Lowe Account Executive: Emma Lamoreaux
  169. 169. INTEGRATED MEDIA CAMPAIGN Fundraising
  170. 170. INTEGRATED MEDIA CAMPAIGN Fundraising BRONZE Entrant: DaVinci Direct Client: Catholic Charities of the Archdiocese of Washington, DC Entry: Holiday Appeal Double Ornament Client Contact: Ann Sagle, Senior Manager Annual Giving Creative Director: Steve Maggio Copywriters: Michael Rielly, Steve Maggio Art Directors: Amanda Kelley, Ellyn Willette Production Manager: Alessia Genovese, Chase Hoffman Account Directors: Tony Genovese, William Valenzuela Printer/Lettershop: Print Mail Communications Broadcast Producer: Ann Sagle, Senior Manager Annual Giving
  171. 171. INTEGRATED MEDIA CAMPAIGN Fundraising
  172. 172. SILVER Entrant: RKD Group Client: Connecticut Food Bank Entry: 31 Days of Giving Integrated Online Campaign Client Contact: Mary Kate Carofano, Chief Development Officer Creative Director: Todd Abercrombie Copywriter: Devon Post Copywriter/Account Executive: Ioannis Saratsis INTEGRATED MEDIA CAMPAIGN Fundraising
  173. 173. INTEGRATED MEDIA CAMPAIGN Fundraising
  174. 174. GOLD Entrant: RKD Group Client: Akron-Canton Regional Food Bank Entry: Heart-warming Meal Integrated Online Campaign Contact Name: Bridget Jones, Director of Development Creative Director: Todd Abercrombie Copywriter: Devon Post Copywriter/Account Executive: Ioannis Saratsis INTEGRATED MEDIA CAMPAIGN Fundraising
  175. 175. INTEGRATED MEDIA CAMPAIGN Traffic Building
  176. 176. GOLD Entrant: THD Client: Operation Homefront Entry: Operation Homefront Hurricane Harvey Digital Campaign Creative Director/Copywriter: Lisa Brown Art Director: Cris Parisi Account Supervisor: Lauren del Valle Account Executive: Stephanie Ward INTEGRATED MEDIA CAMPAIGN Traffic Building
  177. 177. INTEGRATED MEDIA CAMPAIGN Self Promotion
  178. 178. SILVER Entrant: Polaris Direct Entry: Holiday Charitable Giving 2017 Designer: Lindsay Wells Webmaster: Kris Ingoldsby Production Manager: Diane Burton & John Strand Account Executive: Kris Ingoldsby Printer/Lettershop: Polaris Direct INTEGRATED MEDIA CAMPAIGN Self Promotion
  179. 179. INTEGRATED MEDIA CAMPAIGN Self Promotion
  180. 180. GOLD Entrant: THD Entry: THD Ads Creative Director/Copywriter: Sherri Mayer Art Director: Tom Tringale INTEGRATED MEDIA CAMPAIGN Self Promotion
  181. 181. DMona Shoestring DM ON A SHOESTRING
  182. 182. John, Wanna Go For A Ride In A TAKE See Details AN EXTRA .25% OFF* AUTO LOAN RATES New Car?!! DM ON A SHOESTRING Budget under $15,000
  183. 183. SILVER Entrant: Synergent Client: Casco Federal Credit Union Entry: Wanna Go for a Ride? Creative Director: Jane Monaghan Copywriter/Art Director/Designer: Angelo Mastrangelo Account Supervisor/Account Executive: Erica Vachon Printer: Franklin Printing DM ON A SHOESTRING Budget under $15,000
  184. 184. DM ON A SHOESTRING Budget under $15,000
  185. 185. DM ON A SHOESTRING Budget under $15,000 GOLD Entrant: DaVinci Direct Client: Massachusetts Society for the Prevention of Cruelty to Animals Entry: Leaders Circle Client Contact: Raffaella Torchia, Director of Development Creative Director: Steve Maggio Copywriter: Diane Wald Art Directors: Amanda Kelley, Ellyn Willette Production Manager: Alessia Genovese Account Directors: Tony Genovese, William Valenzuela Printer/Lettershop: D3, Inc.
  186. 186. DM ON A SHOESTRING “Cheap For A Good Cause” – Non-profit
  187. 187. DM ON A SHOESTRING “Cheap For A Good Cause” – Non-profit SILVER Entrant: DaVinci Direct Client: Catholic Charities of the Archdiocese of Washington, DC Entry: Year-End Appeal Client Contact: Ann Sagle, Senior Manager, Annual Giving Creative Director: Steve Maggio Copywriter: Doug Brendel Art Directors: Amanda Kelley, Ellyn Willette Production Managers: Alessia Genovese, Chase Hoffman Account Directors: Tony Genovese, William Valenzuela Printer/Lettershop: D3, Inc.
  188. 188. DM ON A SHOESTRING Budget Under $10,000
  189. 189. DM ON A SHOESTRING Budget Under $10,000 GOLD Entrant: THD Client: Wounded Warrior Project Entry: Veterans Day Shoestring Creative Director/Copywriter: Caroline Steiner Art Director: Tom Tringale Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  190. 190. DM ON A SHOESTRING “Cheap For A Good Cause” – Pro-Bono
  191. 191. DM ON A SHOESTRING “Cheap For A Good Cause” – Pro-Bono BRONZE Entrant: Polaris Direct Client: Minnesota Spina Bifida Association Entry: MNSBA Brochure Copywriter: Melanie Williams Designer: Lindsay Wells Production Manager: Diane Burton, John Strand Printer/Lettershop: Polaris Direct
  192. 192. DM ON A SHOESTRING “Cheap For A Good Cause” – Pro-Bono
  193. 193. DM ON A SHOESTRING “Cheap For A Good Cause” – Pro-Bono SILVER Entrant: ResourceOne Entry: Soldier’s Wish Cigar Dinner Invitation Creative Director: Dom Spinosa Copywriter: Holly Weinzapfel Designer: Paul Schmitz Traffic: Samantha Stockley Production Manager: Bryan Barton Account Supervisor/Account Executive: Bill Moore Printer/Lettershop: ResourceOne
  194. 194. DM ON A SHOESTRING
  195. 195. DM ON A SHOESTRING GOLD Entrant: THD Client: Wounded Warrior Project Entry: WWP Tangible Giving Cause Creative Director: Sherri Mayer Copywriters: Sherri Mayer, Caroline Steiner Art Director: Jen Wood Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  196. 196. Digital Print Ads Direct Mail Broadcast Collateral Technique DMona Shoestring Integrated Media Campaign BEST OF SHOW AND THE WINNER IS...
  197. 197. Direct Mail - B2C Lead or Order Generation Entrant: THD Client: Wounded Warrior Project Entry: WWP Tangible Giving OG Creative Director: Sherri Mayer Copywriters: Sherri Mayer, Caroline Steiner Art Director: Jen Wood Production Manager: Dan Mayerick Account Supervisor: Wade Kammerer Account Executive: Shea Gribbons
  198. 198. THANKS TO OUR 2018 AWARDS SHOW SPONSORS

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