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Working Remotely Through a DAM Platform
- 1. Cloudinary Internal/Confidential: Do Not Distribute Alok Shah Product Marketing Cloudinary Liat Perlmutter DAM Product Manager Cloudinary June 10, 2020 Working Remotely Through a DAM Platform
- 3. Complex workflows, growing siloes ASSET DELIVERY Smartphones Wearables Print Tablets Desktops ASSET TYPES Developers Marketers Creative Content Editors Agencies Documents .eps GIFs Rich Media Videos .pdf Laptop ASSET CONTRIBUTORS Designers
- 4. A new approach - Dynamic Asset Management Manipulate, Transform , and auto-generate Upload & Store Search Share & Collaborate Manage & Organize Optimize & Deliver Engage & Measure Web & Mobile engineering Asset managers Photographer / External agency Traditional DAM Dynamic DAM Media workflow across teams Digital marketing / E-comm / Product managers / Merchandising
- 6. DYNAMIC MEDIA Images | Video | 360 | 3D ... FLEXIBLE IMPLEMENTATION A single source of truth, from creation to consumption Optimize and deliver Store and manage Manipulate and transform UI | Widgets | Headless
- 8. Collections and Media Portal
- 10. Let’s see it in action
- 11. “We automated the creative workflow of manipulating tens of thousands of images manually in Photoshop” “We are now able to deliver new content within minutes, with a 350% increase in views” “Cloudinary is having a positive impact on performance and user engagement” Benefits of a Dynamic DAM Agility InnovationCX
- 12. Cloudinary Internal/Confidential: Do Not Distribute Q&A Learn more at: www.cloudinary.com
Editor's Notes
- Before we dive in the how-to of collaboration, let’s talk about the importance of collaboration on assets in the grand scheme of things. We live in an attention economy where customers expect an engaging digital experience across their preferred channels and devices. We consume content in the form images and videos now more than ever. And as a business you need to be agile in creating, managing, optimizing, and delivering these experiences.
- This demand for a visual experience that captures attention……. inadvertently leads to complex workflows, with multiple teams creating multiple assets, in multiple formats, for delivery across multiple platforms. If this process is not managed well, siloes can creep in resulting in bottlenecks and inefficiencies, which can grow with your team, organization, and business.
- If we zoom in on the life of one such asset, during it’s typical lifecycle in today’s agile world, it needs to flow back and forth through creative, marketing, development, and other internal and external functions. Different folks and different teams have different roles in moving this asset across the lifecycle, someone is responsible for creation, someone is responsible for reviewing and approving it, someone organizes it in folders, and then another team manipulates it before it is optimized and delivered to customers.
- In an ad-hoc approach, the asset is shared with different teams via email, slack, dropbox, or other departmental storage solutions. It gets manipulated in a different system, and then gets added to other systems such as a CMS. This handoff from one person to another, one team to another, and one system to another has implications, implications on resource bottlenecks, time to market and consistency of experiences. One proven method to streamline such as complex workflow is to maintain a single source of truth.
- Assets are always a work in progress, going from creation to manipulation to consumption. So such a single source of truth would ideally enable all the teams to collaborate on assets, across the asset lifecycle, without taking the asset out of the single source of truth, whether it’s getting feedback during the creative workflow, or manipulating it for publishing it across different channels, or finding an existing asset for repurposing. Being able to collaborate across this lifecycle makes everyone more efficient. Breaking down the collaboration aspect,
- You can share assets with internal and external teams with role-based access control. You can publish assets in ‘restricted’ mode for internal review, until you’re ready for the world to see your work.
- You can also share: A visual collection of assets that have common attributes, without changing their file path, and share it as a web page, allowing users to drill down and preview individual assets, download individual files, or download the entire collection. And you can create a Media portal, for sharing collections with people outside your organization, either as a public portal embedded on a webpage, or limited sharing with agencies, vendors, or partners, without exposing your entire asset library.
- And then talking about work-in-progress assets, you can gather feedback from different stakeholders use comments that could trigger actions such as an email notification, making asynchronous collaboration on assets a little more efficient. If you prefer working with your favorite project management tool, you can setup alerts and notifications on that system with simple integrations.
- So with that, I’m going to pass it on to Liat, who will walk us through this life of an asset within a DAM.
- Thanks Liat. So, Summarizing different aspects we touched on -- Once all your teams are working together on a single single source of truth for all your rich media assets, you will have a strategic advantage of improved customer experience and agility.