1. 707 Leahy Street 235
Redwood City, California 94061
8 4 7. 7 0 2. 2 5 0 0
Kellymchicago@gmail.com
Kelly Aiona
Profile
The Essential
Education
The Fun Stuff
CPG Marketing Leader with a proven track record of establishing brand credibility, awareness and accelerating
product growth in a fast paced competitive Fortune 50 Beverage company. Experienced in product
management, advertising & media market analysis, planning, development and implementation of brand and
channel marketing strategies.
Channel Marketing Manager, North American Breweries, Buffalo, NY 2014-Present
• Specializing in the execution of non-traditional media, partnership marketing, sponsorships & special events,
brand kick-offs, retail programming & channel marketing
• Developed, Managed & Evaluated national and local marketing plans to establish annual goals
• Aligned, built & managed localized national strategies for Seagram’s Escapes, Magic Hat, Labatt & Imperial
• Results driven focused approach to budget management, sales & marketing channel programming
• Set key division strategies & priorities boosting sales across all brands in 2015
• Optimized marketing planning process with key message decks, planners, & custom POS for sales
• Secured multi-year sponsorship deals with Washington Redskins and Baltimore Orioles
• Ibotta! Ask me about this…
• Created 3BL Cause Marketing Campaign ‘Great Grapefruit Giveaway’ with Florida Association of Foodbanks
• Fostered Positive Customer, Agency relationships including Select, Arrowhead Promotions, Surefly Media
• Integral role in New Business Development focused on licensing, white space innovation
Account Executive, CBS Sports, Tampa, FL 2013-2014
• Cultivated new sponsor relationships with fresh market relevant platforms
• Marketing initiatives across channels: digital, spot & non-spot increasing revenue
Field Marketing Manager, MillerCoors, Chicago, IL 2008-2013
• Managed multi-million dollar Professional Sports alliance contracts: Chicago Bears, Chicago White Sox, CLS
(NASCAR), Arlington Race Track, Live Nation, Chicago Wolves Hockey
• Designed 3-yr Peroni Brand Growth Strategy for Chicago, resulting in double digit wins
• Shandymonium! Ask me about this…
• Implemented custom brand strategies within Professional Sports Franchises including new product launches
that established brand credibility & drove growth in key channels.
• Effectively Managed 2MM+ budget across multiple brands in top market
• Launched Greenhouse Promotions Agency in Illinois increasing trial & awareness of new brands
• Executed Retail Marketing for MLB like ‘60 Days of Baseball’ in on/off Premise Channel
• Developed Media, Brand Strategy & Sports Marketing Activation Channel Plans for Illinois
• Managed Media Merchandising for Chicago: ESPN, 101.9 The Mix, Groupon, CBS Radio
• Produced Brand Expo featuring 18 Brands which drove awareness & adoption with key customers
On-Premise Portfolio Manager, Miller Brewing Company, Milwaukee, Wi 2008
• Sold in local marketing programs to over 80 on-premise accounts gaining premium light & craft distribution
• Launched Test Pilot Program for Miller Lite in Chicago
Promotions Coordinator, ESPN AM 1000, Chicago, IL 2005-2007
Assistant Promotions Coordinator, ESPN AM 1000, Chicago, IL 2005
Account Manager Intern, Cramer-Krasselt, Chicago, IL 2003
MillerCoors University, Chicago, IL 2008-2013
Bradley University, Bachelor of Science, Advertising and Marketing 2004
Illinois Central College, Dance, Peoria, IL 2004
Division I Women’s Volleyball, Bradley University
Head Coach Benedictine University Dance Team, The RedHots, 2012-2013
Head Coach Lake Forest College Dance Team 2009-2010
Founder and Artistic Director, DANSEE: The Bradley Dance Company 2000-2004
Figure Skating Instructor, USFSA and ISIA