BUS 271-Kaylan Hall-Enterprise Social Networks
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An enterprise social network (ESN) uses social media software to facilitate collaboration within a business. It allows for knowledge sharing, communication across geographical regions, and problem solving. An ESN can improve engagement, innovation, and flexibility for remote work. For example, Red Robin gave frontline employees a voice on Yammer to provide quick customer feedback and change their menu faster. ESNs are increasingly important for the post-COVID workplace as collaboration tool usage has risen significantly since 2019.
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BUS 271-Kaylan Hall-Enterprise Social Networks
- 1. How can an enterprise social network (ESN) be helpful to a business? Engagement within the Firm To break down the obstacles of red tape, an ESN uses the collaboration software of social media to facilitate creativity and innovation
- 2. 4/4/2022 Annual Review 2 What is an ESN? Top ESN Software Example Slack page A software program that uses social media to facilitate cooperative work of people within an organization Can include blogs, microblogs, status updates, image and video sharing, and personal sites
- 3. 4/4/2022 Annual Review 3 Applications of an ESN Collaboration Communication Knowledge sharing and information discoverability Problem-solving Decision making Link members across geographical regions Flexibility in the workplace and increased remote opportunities Red Robin gave front-line employees a voice on Yammer; restaurant servers were able to deliver customer feedback about a new menu release when there wasn’t any other feedback available, and they were able to change the menu and decrease four weeks of lead time that would have happened without the platform Case Study To take advantage of their 87% millennial employee demographic that feel a need to be an agent of change
- 4. 4/4/2022 Annual Review 4 In a post-covid workplace, ESNs are needed more than ever 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Colloboration Tools Storage/Sharing Tools Real-Time Messaging Percentage of Workers Activities Change in Usage for Activities featured in ESN Applications 2019 2021
- 5. 4/4/2022 Annual Review 5 Enterprise social networks can equip business owners with the opportunity to capitalize on their human capital. Visit slack.com/features to learn more about the market leader
- 6. 4/4/2022 Annual Review 6 Citations • Definitions and Applications: Using MIS 2019, 11th edition, by David M. Kroenke/Randall J. Boyle. Pearson. ISBN: 9780135192672 (pg 351) • Data about leading software companies: https://collaboration-software.financesonline.com/c/enterprise-social-networking • What millennials value in the workplace: (change https://www.denverpost.com/2015/05/01/welcoming-millennials-to-the-workforce-prepare-theyre-change- agents/ • Red Robin Case Study: https://www.fastcompany.com/3025396/how-red-robin-burgers-got-yummier-with-yammer • Statistics about change in workplace activities and rise in collaboration tools: https://www.gartner.com/en/newsroom/press-releases/2021-08-23-gartner-survey-reveals-44-percent-rise- in-workers-use-of-collaboration-tools-since-2019