how to conduct surveysand write reports

2.  Collection of questions
 Sample of population
 Mathematically deriving the characteristics of the total population

3.  What exactly are we trying to figure out?
 Why do we want to know?
 What do we hope to do with this data when we are done?
 What kinds of reports or data do we need?
 Who is our intended population?
 How are we going to access the target population?

4.  New market expansion
 To prove or disprove hypothesis
 Track customer satisfaction levels
 Comparing awareness of brands with competitors
 HR related surveys to measure employee satisfaction
 Getting feedback on potential products

5.  Market research survey
 Employee satisfaction survey
 Job satisfaction survey
 Exit interview survey
 Customer satisfaction survey
 Brand awareness survey
 Training evaluation survey
 Lead generation survey

6.  Questionnaires
 Interviews

7.  Categorical
 Yes/no
 Multiple choice
 Checkbox
 Dropdown (online)
 Ranking

8.  Simple and to the point
 Use words with clear meanings
 Limit the number of ranking options
 In MCQ, cover all the questions without overlapping
 Avoid double barreled questions
 Offer N/A for questions that don’t apply
 Avoiding too few or too many questions

9.  Face to face
 Telephonic
 Online

10.  Academic reports
 Technical reports
 Business oriented reports

11.  Who are the readers?
 What is the purpose of the report?
 Why is this report needed?
 What information could be included in the report?

12.  Title
 Introduction
 Body
 Discussions
 Summary
 Conclusion
 Recommendation
 Appendices

13.  Simple and legible fonts
 List in points
 Use headings or subheadings for transitions
 Keep it simple
 Use active voice
 Grammatically correct sentences
 Print in good quality paper
 PDF formats