1. Unit 20 LO2
I am going to plan a marketing campaign for the new UK horror/thriller 15 certificate film ’Year End’
I am going to start by looking at the real marketing campaigns for some similar films, starting with
‘Unfriended (USA, 2014)
The target audience for ‘Unfriended’ focuses on two main demographics: -
· Horror fans – the film is made by Blumhouse Productions who specialise in low budget horror films
· Age demographic – 15–24-year-Olds, with a focus on the bottom of that age bracket. It is a film
about ‘digital natives’ - people who have grown up with life online
With that in mind, I will analyse the trailer and the posters, and the other elements of the campaign
The poster for Unfriended Is made to look like its online like the film as on some of the posters there
looks to be someone typing in a search bar. The trailer on the other hand makes the film look
suspecefull without showing to much of the achal film. Unfriended is a different way of showing a
horror film as it's all done online on skype and Facebook witch fits in the demography of teens and
young adults. The film was made and didn’t have a website as they did not think that it needs it
whereas the Blair witch project had a hole page and fake newspaper made of the film as a romer of a
town the film was made to look like a found footed film, the poster was made to look simple without
giving to much a way. The trailer looks glitched and film like it was film by a group of school
students. The poster of the Blair witch project and unfriended both have a grainy look to them.
They both have a face on the poster mostly all horror poster are made in black and white with same
red or yellow to symbolising blood with either the hero or the villain/ monster on it. Unfriended is
made for a younger audience as we have grown up with the internet with a glitchy poster.
2. Another online element for unfriended was that they had made a Facebook account for Laura to
advertise as they didn’t feel as if a web site would be necessary,Unfriended marketing campaigns
spanned a number of different platforms, including Instagram, Twitter and even the messaging app
Kik, and managed to engage up to 44 million people.
The second film trailer I will be annealing is tormented, the poster of tormented is done in a weird
way with a group of people on a round the person in the top middle the film key audience is 15- to 19-
year-old as it is set in a school. The poster has dole colours with red, white and black, it will also
appeal to horror fan as it a light horror film it has the say concept as unfriended but done in person
then online. The poster does not look like it will be a horror film. The trailer looks much different as it
can portray the horror elements like when someone went into a room dressed up as a clown with a
chansour also someone gets bullied in return the bullie get what he deserves.
The other methods of advising viral seeding and display advertising across sites including Kiss,
Kerrang,MTV, Facebook 0and E4, a TV campaign, targeted six sheets' billboards and a print
campaign in Metro, New and STAR Magazine.
