Kathy Mejasich is a dynamic marketing and communications professional with over 25 years of experience executing complex campaigns and programs. She has held leadership roles at several non-profit trade associations, most recently as Vice President of Strategy and Operations at the Sports & Fitness Industry Association where she directed major events and spearheaded budget and strategic planning. Mejasich also has experience developing partnerships and fundraising at the International Road Federation, United Service Organizations, and Special Olympics.

1. MARY KATHLEEN “KATHY” MEJASICH
2121 Jamieson Avenue, Unit 1005, Alexandria, Virginia22314
Cell: 571.218.8661 Email: kmejasich@hotmail.com LinkedIn: Kathy Mejasich
EXECUTIVE SUMMARY
Dynamic marketing & communications professional with an unparalleled record of establishing critical
relationships and executing complex and high profile programs. Delivers continuous improvement in
process, cost, quality, and productivity. Drives major campaigns, programs, and initiatives from planning
through tactical execution; masters advanced methodologies, processes, and aligns change efforts with
business goals and objectives. Soundly adapts to cross-cultural business and communitysettings.
CORE COMPETENCIES
Marketing & Communications Analytics & Reporting Strategic Planning
Public Relations & Media Database Management Governance
Business Development Vendor Sourcing & Management Research
Event Planning & Management Budget Planning & Expense
Control
Team Recruitment & Development
EMPLOYMENT HISTORY
SPORTS & FITNESS INDUSTRY ASSOCIATION (SFIA), Silver Spring, MD June 2014 – May 2016
A nongovernmental, not-for-profit trade association of leading industry sports and fitness brands, suppliers,
retailers and partners with the mission to "promote sports and fitness participation and industry vitality" by
focusing on core product areas for the industry.
Significant Achievements:
 Directed the planning and execution of the 2014 & 2015 SFIA Industry Leaders Summit attended by
more than 175 C-level executives from across the sports & fitness industry
 Formalized the annual employee assessment process enhancing staff performance and accountability
 Spearheaded the annual budget process in the absence of the CFO and developed a budget
contingency plan as required by the Board of Directors
 Led the membership department in meeting aggressive membership goals of 6% dollar growth for
two consecutive years
 Headed the transition of an outdated CRM database to SalesForce; purged old data to attain an
average bounce back rate of 6%—down from 47%
Responsibilities as Vice President, Strategy & Operations January 2016 – May 2016
 Provide direct supervision for thought leadership, research, and marcom functions of the
organization
 Perform strategic planning, governance, and operational undertakings in support of the CEO
 Lead the annual budget process and manage annual P&L for assigned departments
 Solicit and review proposals from various product and service vendors including
telecommunications, enterprise software, storage, print, production, and professional development
training
 Provide staffing recommendations to CEO, develop position descriptions, and recruit new staff
members and consultants, as needed
 Represent SFIA on Capitol Hill to educate members of congress regarding important advocacy topics
 Serve as signatory on SFIA contracts and checks
Responsibilities as Vice President, Business Development June 2014 – December 2015
 Provided direct supervision for the membership, thought leadership, research, and marketing &
communication functions of the organization

2. MARY KATHLEEN “KATHY” MEJASICH
2121 Jamieson Avenue, Unit 1005, Alexandria, Virginia22314
Cell: 571.218.8661 Email: kmejasich@hotmail.com LinkedIn: Kathy Mejasich
 Managed the SFIA Corporate Partner Program to generate revenue for the organization beyond
traditional membership dues; secured $125,000 in new revenue in 2015
 Performed strategic planning, governance, and operational undertakings in support of the CEO
 Led the annual budget process and manage annual P&L for assigned departments
 Represented SFIA at national industry conferences/tradeshows--educating delegates about the SFIA
and related membership benefits
INTERNATIONAL ROAD FEDERATION, INC. (IRF), Alexandria, VA 2010-2013
A nongovernmental, not-for-profit trade association, with the mission to encourage and promote the
development and maintenance of better, safer and more sustainable roads and road networks. Working
together with its members and associates, the IRF promotes social and economic benefits that flow from well-
planned and environmentally sound road transport networks.
Significant Achievements:
 Developed a sponsorship and exhibition sales strategy for the 17th IRF World Meeting &
Exhibition; more than $1.5 million generated from leading companies in the global
transportation industry; exceeded revenue goal by more than $250k
 Enhanced prospect outreach and improved information sharing by instituting a customer
relationship management database (SalesForce) and incorporating social media into
overall marketing plans
 Increased the organization’s email database by 50% through prospect research andoutreach
 Increased IRF Fellowship Program application submissions by 25% within first year of
managing program
 Conducted the initial outreach and pitch to the Organization of American States (OAS) resulting
in a Cooperative Agreement between the OAS and theIRF
Responsibilities as Vice President, Marketing & Organizational Investment
 Represented the IRF at national and international industry conferences/tradeshows--
educating private and public sector delegates about the IRF and related membershipbenefits
 Published and edited website and online community content
 Managed external vendors in the development of marketing materials including
brochures, promotional videos, and exhibition displays
 Led inventory and evaluated the tangible and intangible marketing assets of the IRF
and established sales packages to enhance sponsorship revenue for theorganization
 Administered the complete application, selection and grant allocation processes for the
International Road Educational Foundation (IREF) —requiring communications with sponsors
(e.g. board members, universities, international ministries, government agencies/departments,
associations, and corporate executives) and students on a daily basis from around the world
 Evaluated the business practices of the IREF, drafted policies, and secured legal counsel to manage
state registration requirements for fundraising
 Managed sponsorship and exhibition sales and marketing activities for international congresses
UNITED SERVICE ORGANIZATIONS, INC. (USO),Arlington, VA 2004-2009
A congressionally chartered, non-profit organization with a mission to provide morale, welfare, and recreational
programs to service members and families with more than 140 centers worldwide and 325 full time staff
members and more than 40,000 volunteers.

3. MARY KATHLEEN “KATHY” MEJASICH
2121 Jamieson Avenue, Unit 1005, Alexandria, Virginia22314
Cell: 571.218.8661 Email: kmejasich@hotmail.com LinkedIn: Kathy Mejasich
Significant Achievements:
 Effective staff management led to securing more than $65M in cumulative corporate sponsorships
and foundation revenue
 Facilitated an annual partnership summit and implemented quarterly webinars to provide
continued communications on key partnerships and USO operationalmatters
 Increased revenue for the USO Gala by $400K in two years by revamping sponsorship packages
and solicitation strategy
Responsibilities as Vice President of CorporateAlliances
 Directed development activities, including cause marketing campaigns, for all national and global
accounts
 Charged with identifying new opportunities and strategies to develop mutually effective alliances
that drove fundraising revenue from majorcorporations
 Managed $200K expense budget and $12M in annualrevenue
 Performed lifecycle project management for multiple initiatives in collaboration with
members of the USO Board of Governors, corporate partners, and staffmembers
 Expanded department from two to six staff members; provided team leadership andmanagement
SPECIAL OLYMPICS, INC., Washington, DC 1999-2004
An international organization that promotes understanding, acceptance, and inclusion between people with
and without mental disabilities. Efforts reach more than 2.5 million children and adults with disabilities in
more than 180 countries.
Significant Achievements:
 Spearheaded the largest corporate marketing partnership in Special Olympics history that
generated $34M in revenue by serving as key contact with Cingular headquarters on all aspects of
partnerships between headquarters and 38 Special Olympics stateprograms
 Selected to host 23 Cingular Wireless executives for five days during the 2001 Special Olympics
World Winter Games
 Key member of team that assisted WURLD Media, Inc. in development of new online shopping
portal to benefit Special Olympics, generating more than $45K in oneyear
 Assisted in developing and implementing 2001 brand recognition and awareness study, which
attracted new partners and validated benefits of cause-relatedmarketing
Responsibilities as Senior Manager, CorporateAccounts
 Charged with overseeing complex projects, while managing business relationships with key clients
 Analyzed client and business needs in an effort to manage and develop corporate alliances
 Performed maintenance and review of marketing promotional items, creative materials,
presentations, and marketing content
 Documented partnership intelligence, which included company brand name awareness,
relationship development, payments, testimonials, and business hotbuttons
 Enforced all company policies and procedures, including graphic standards for logo usage and
promotional restrictions with corporate partners
 Secured partnership marketing deliverables for various accounts, which included value of
advertising for partner identification, number of unique visitors to website pages with partner
identification, and collateral pieces

4. MARY KATHLEEN “KATHY” MEJASICH
2121 Jamieson Avenue, Unit 1005, Alexandria, Virginia22314
Cell: 571.218.8661 Email: kmejasich@hotmail.com LinkedIn: Kathy Mejasich
ADDITIONAL EMPLOYMENT EXPERIENCE
UNITED STATES AIR FORCE, Various 1990-1999
Commissioned Officer
EDUCATION
Master of Public Administration Bachelor of Arts, Sociology
Troy State University, Troy, AL Bloomsburg University, Bloomsburg, PA
PROFESSIONAL DEVELOPMENT/CERTIFICATIONS
Email Marketing Basics (Lynda.com, License BD4B60) January 2014
Negotiation Fundamentals (Lynda.com, License F683A5) January 2014
Online Marketing Fundamentals (Lynda.com, License AD8263) February 2014
Brand Building Basics (Lynda.com, License BFA6E8) February 2014
Building an Integrated Online Marketing Plan (Lynda.com,License 819115) February 2014
Twitter for Business (Lynda.com, License 16644D) February 2014
SEO Fundamentals (Lynda.com, License 3ED3CC) March 2014
WordPress Essentials (Lynda.com, License A1CD6B) April 2014