1. Katherine L. Truba
41891 Cantebury Dr.• Novi, Michigan 48377 • (248) 624-6711(h) • (248) 701-1550(c)
kathytruba@yahoo.com
Profile
Accomplished, result-driven, and energetic Market Research professional with 16 years of quantitative and qualitative research
experience in real estate, retail, healthcare and automotive industries, with expertise in the utilization of multiple data sources to
synthesize results to guide corporate strategy.
Professional Experience
2015 – 2016 General Motors Technical Center, Warren, MI
Research Manager
§ Researched and provided detailed results across divisions to address specific needs for vehicles
§ Analyzed competitor data to provide overall OEM, vehicle, and segment performance
§ Assisted with training departments on research tools available to improve project efficiency
§ Provided results for global markets to identify vehicle trends, performance, and areas for improvement
§ Collaborated with cross-functional teams to provide research to meet objectives and guide strategy
2014 – 2015 Millward Brown, Southfield, MI
Research Analyst
§ Conducted quantitative ad testing research for consumer packaged goods companies
§ Partnered with consumer packaged goods teams to develop and implement research plans
§ Managed, facilitated, and presented market research findings for senior leadership
2007 – 2014 The Taubman Company, Bloomfield Hills, MI
Strategy and Research: Senior Research Analyst
§ Provided Development with in-depth demographic and competitor analysis of target markets for site planning
§ Successfully managed Shopper Satisfaction Research Program under budget
§ Conducted and presented research findings to Senior Leadership to guide corporate strategy
§ Supported Shopping Center Operation initiatives with research by providing custom analysis to attract sponsors
− Successfully supported sponsorship sales growth from $369K in 2008 to $5.49M in 2013
§ Supported Specialty Leasing Department initiatives with research to assist agents in prospecting and closing deals
− Successfully supported Specialty Leasing sales growth from $747K in 2008 to $5.63M in 2013
§ Negotiated and successfully resolved contract resolutions with research suppliers
2002 – 2007 Market Strategies International, Livonia, MI
Senior Project Manager
§ Designed and executed research for quantitative and qualitative projects including questionnaire design, sample plan
development, monitor study progress, analyze and report key findings, and manage project finances
§ Managed and facilitated project requirements across departments to insure research needs were met
§ Presented research findings to clients
2000 – 2002 MRI Sales Consultants of Farmington Hills, Farmington Hills, MI
Account Executive
§ Solicited Fortune 500 companies to become clients of MRI and recruit candidates to fulfill employment needs
§ Generated $250,000 in profit within first 6 months of employment
1997 – 1999 RDA Group, Bloomfield Hills, Michigan
Research Analyst
§ Conducted qualitative and quantitative research for companies in the automotive, medical, and utility industries
§ Managed market research projects: Developed proposals, questionnaire design, fielding, and reporting
Awards Received
2008 The Taubman Company
§ Extraordinary Performance Award
2000 Sales Consultants of Farmington Hills
§ Employee of the Year 2000
§ Monthly Standard of Excellence June, July, and October
Education
1993– 1998 Wayne State University
§ Major: Marketing, GPA: 3.6
Computer Skills: Proficient in Microsoft Word, Excel, PowerPoint, Access, SPSS, MTab, Claritas, and Tableau Software