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Impact	Management
for	Everyone
A	rubric	for	creating
assisted	workflow	tools
Karl	H	Richter
@KarlHRichter
From	interesting	objects…
…to	a	meaningful image
When	viewed	from	the	place	of	Nelson	
Mandela‘s	capture by	the	police
Place:	29°28'06.1"S	30°10'15.7"E
Date:	5	August	1962
50	columns,	built	50	years	after	arrest
Be	alert	to	different	perspectives
Impact	is	in	the	eye	of	the	beholder
Fact	(x1) +	Interpretations	(∞) =	Insights	(∞)
From	interesting	objects…
• From	measuring impact						
towards	managing impact	
• From	counting	“what”	happens	to	
understanding	“why”	things	happen
• The	“why”	informs	“what“ is	
important	to	measure
• Empowered	to	select	indicators	
appropriate	to	inform	your decision	
making
Context
Content
• Harmonise	impact	management	
according	to	3	aspects:
• A	common	journey
• Different	pathways
(for	making	the	journey)
• Levels	of	evidence required
A common	journey	for	impact	management	is emerging
Bridges	Impact+/	Skopos Impact	Fund	
(2016)
Establish	Goals
Identify	Indicators
Set	Targets
Select	Strategies
Measure
Analyse
1.
2.
3.
4.
5.
6.
European	Commission	(2014),	G8	(2014),	
EngagedX/	iFRAME Project	(2015)
Set	Goals
Select	Framework	&	
Metrics
Collect	&	Store	Data
1.
2.
3.
(UNDP	SDG	Impact	Finance	2018)
Establish	Intent
Identify	Objectives,	
Metrics	&	Indicators
Define	Targets	&	
Select	Strategies
Measure,	Collect	&	
Validate	Data
Analyse	&	Evaluate	
Data
Report	&	Disclose	
Results
Use	Results	to	Inform	
Decision-Making
1.
2.
3.
4.
5.
6.
7.
Repeat	as	cycle/	continuous	improvement
Industry processes
Public	Policy	Design	
&	implementation
Problem	
Identification
Policy
Formulation
Policy
Adoption	&	
Implementation
Policy	Evaluation
Report	&	
Disclose	Results
Evidence-based	
policy	design/	
re-design
Listed	Corporations
Voluntary	Pledges	
or	Legislative	
Obligations
Select	Labelling/	
Reporting	Regime/	
Regulatory	
Domicile
Define	Targets	&	
Select	Strategies
Measure,	Collect	&	
Validate	Data
Analyse	&	Evaluate	
Data
Reporting	to	
Markets	&	
Authorities
Action	by	Exec./	
Consumers/	
Shareholders/	
Markets
UNDP	Programmes	
&	Projects
Road	Map
Country	Analysis
Strategic	Planning
Implementation
Evaluation
Closure
Clarify	intentions
Select	approach
Set	targets
Do	assessment
Analyse	data
Report	findings
Take	action
1.
2.
3.
4.
5.
6.
7.
Repeat	as	cycle/	continuous	improvement
Common	journey	for	
impact	management
DEMING	
Quality	
Management	
Cycle
Check
Act
Do
Plan
Private	Investment/
OTC	Transactions
Introduction,	
Sourcing	&	
Screening
Due	Diligence
Potential	Analysis	
&	Investment	
Valuation
Investment	
Decision,	Term	
Sheet	&	Capital	
Deployment
Post-Investment	
Monitoring,	
Evaluation	
Value	Building
&
Exit/	Refinance
Public	Securities/	
Capital	Markets
Submit	IPO	
Application	to	
Exchange
Review	Application
Vetting/	Due	
Diligence	for	
Admission
Develop	Indices	
&	Tracking	
Benchmarks
Exchange	Traded	
Products	for	
Investors
Common	journey	- different	stakeholders,	different	data	needs
I	am	an
institutional	
asset owner
I	am	a
social	
enterprise
I	am	a
corporation	
listed on	a	
stock	
exchange
I	am	a
venture	
philanthropist
I	am	a
private	
investor
I	am	a
fund	
manager
I	am	a
policy	
writer	for	
the	public	
sector
I	am	an
NGO/	NPO	
charity
I	am	a
foundation
Less	intense																																																													More	intenseImpact	management	methodology
Descriptive	specification/	customisation/ interpretive	(∞)Prescriptive	requirements/	standardisation/	factual	(x1)
Definition	of	impact	+	purpose	for	data	=	impact	management	methodology
Spectrum	of	mandates	for	impact	management
Less	intense																																																													More	intenseImpact	management	methodology
Inputs Activities Outputs Outcomes Impact
What	evidence	do	we	have	that	a theory	of	change	works?
Do	no	harm Contribute	to	solutionsBenefit	stakeholdersDon’t	consider	impact
MaterialityContributionValueEvidenceOutcomesStakeholdersOutputsInputs
Principles Outputs Outcomes ImpactPurpose
Negative Potential Target IndicatorThematic
Sustainable Impact	firstThematicResponsible
⚀ ⚁ ⚂ ⚃ ⚄ ⚅
Agnostic Avoid	
harm
Want
good
Show	
good
Explain	
why
Assess	
effects
Interpret
impact
Do	not	
consider	
impact	
Know	what	you	
do	not	want
Know	what	you	
do	want
Describe	what	
happens	by	
enumerating	
outputs
Understand	
why	outputs	
happen	based	
upon	specific	
inputs	and	
actions
Enumerate	the	
intended	
effects	of	
actions	on	
stakeholders
Enumerate	
positive	and	
negative	
outcomes,	
intended	and	
unintended
Less	intense																																																													More	intenseImpact	management	methodology
One	fact (x1) Many	interpretations	(∞)
Discrete	pathways	for	the	impact	management	journey
Select	pathway	that	suits	your	definitional	framework	and	mandate	for	impact	management	methodology
Design	of	the	pathways	was	informed	by	UNSIF	undertaking	a	pilot	to	segment	market	activity	(enterprises,	investments,	funds	and portfolios).	
The	delineation	is	based	upon	the	practicalities	of	discretely	and	unambiguously	codifying	attributes	that	are	objective	and	independently	observable.
Common	journey	+	pathways	of	methodological	intensity
Pathways	of	methodological	intensity
Common	stages	of	journey
1
2
3
4
5
6
7
⚀ ⚁ ⚂ ⚃ ⚄ ⚅
Agnostic Avoid	
harm
Want
good
Show	
good
Explain	
why
Assess	
effects
Interpret
impact
Impact	Management	for	Everyone	– Application	of	a	Rubric
• Common	Processes	>	Quality	Assurance
e.g.	to	enable	a	UNDP	country	office	representative	to	communicate	to	a	
fund	manager	what	processes	they	are	expected	to	follow	to	be	
compliant	with	UNSIF	requirements,	and	to	provide	auditors	with	a	
framework	to	check	compliance
• Common	Functionality	>	Software
e.g.	to	define	the	functionality	for	impact	management	software	that	
vendors	are	expected	to	provide,	to	meet	UNSIF	requirements,	and	to	
enable	accreditation	of	impact	management	software
• Basis	for	Data	Interoperabilty >	Reporting	Rigour
e.g.	to	inform design	of	data	architectures,	enable	the	production	of	
comparable	data	for	identifying	legitimate	claims	of	impact	and	progress	
towards	the	SDGs
• Resource	Allocation	>	SDG	Prioritisation
e.g.	if	a	company/	fund	prioritises	say	SDG	5,	and	recognises		
contributions	towards	SDGs	10	&	12,	then	it	should	spend	more	
resources	on	managing	the	impact	relating	to	SDG	5	(methodological	
intensity	and	level	of	evidence),	less	on	SDGs	10	&	12,	and	at	least	a	
minimum	level	of	doing	no	harm	(negative	screen)	on	the	other	SDGs
Different	levels	of	evidence
Select	the	level	relevant	to	your:
• Perspective
• Context
• Reason	for	assessing	impact
• Rigour	of	data	required,	etc
vii) Published	and	peer	reviewed
vi) Published	in	academic	or	research	journal
v) Statistically	rigorous	analysis
iv) Multiple	studies	or	time-series	analysis
iii) Single	case	study	or	story-telling
ii) Expert	opinion	or	rating	or	label
i) Circumstantial	evidence	or	stakeholder	opinion
(Aligned	with	levels	of	evidence	for	academic	research)
The	end	– thank	you
Karl	H	Richter
@KarlHRichter

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Impact Management for Everyone