1. KARISHMA VASUDEO KANUGA
Mobile: 00919920857776 ~ E-Mail: karishma43@hotmail.com
⇒ Opportunity to expand critical thinking, problem solving skills & leadership
abilities. To learn from the seniors & to serve & grow in a competitive team
environment. Contributing towards the development of the organization.
Profile & Strengths
A young and dynamic Professional, academically and technically proficient;
Self-motivated, optimistic, hardworking and goal-oriented, with a high degree of
flexibility, resourcefulness and commitment.
Result oriented with strong analytical and interpersonal skills. A quick learner with
high levels of adaptability and ability to take initiative.
A systematic, organized, hardworking and dedicated team player with a creative
bent of mind, determined to be a part of a growth-oriented organization.
Career Highlights:
 New Customer Acquisition
 Brand Development
 Stakeholder Relations
 Special Events Planning
Accomplishments:
Marketing
 We were given the product Cycle. Prepared questionaries, did a market survey &
also prepared an Ad campaign & the ways to promote within the media budget.
Direct marketing plan for Kamdhenu Shopping Center.
Media Planning
 Re-created ads for Gitanjali jewels, sleep well mattresses and Kent water
purifier and made a strategic media planning for them.
Advertising
 Made an advertisement campaign of our own product or service.
 Ad designing for Bru Coffee making a campaign.
Contemporary Issues

2.  We were given to work on the topic Global Warming. Studied the nitty gritty of
Global Warming and directed and scripted a chat show to bring out the facts of
Global Warming and measures to be taken to prevent it.
Agency Management
 Prepared an Ad Campaign and created a whole new company for Theme
weddings with an office structure model and Ads to support our idea and a
brochure to promote our company.
Understanding Cinema
 Made 2 movies and a music video.
Short Movies
 Written & Directed “Flavours of Life”
 Written & Directed “Case Files”
Radio
 Wrote a script as well as gave a voiceover for a 10 minute news show for
children.
Professional Experience
April’2012 - present at Raffles Design International, Mumbai
Role:
Education Consultant Marketing
 Counselling parents, students to enroll for the under graduate programs
 Conducting workshops at different international schools to make them aware of
the different creative arenas present in the market.
 Taking Part in various educational exhibitions local & international to market the
product
 Online marketing, print media, conducting in-house events etc.
 Coordinating with models for the fashion shows and getting sponserships for
the graduation shows.
Nov’2010-Mar’2011 at RAJSHRI MEDIA (P) LTD
Role:
Executive – Content Syndication / Mobile Entertainment

3.  Syndicated Video Content to Web Partners like DailyMotions, Hulu, iTunes,
Orchard, Nokia OVI Stores, etc.
 A Content Programming on the above platforms.
 Analytics for Rajshri Productions “Isi Life Mein” Voice Portals
 Analyzed the Telecom Operators for Rajshri Productions “Isi Life Mein” SMS
short codes and Voice Portals.
 Given “Voice Overs” for the “BollywoodNow” Channel and “Rajshri” Channel on
YouTube as well as on Rajshri Home Portal.
June’10-Oct’10 at Sky Star Advertising
Role:
Media Executive
 Making schedules for various channels(clients) and allotting the products as per
the requirement
 Also handling the PR.
INTERNSHIP, TRAININGS AND COURSES
Imatch Modelling Agency (Model Coordinator) - April‘09 –
June‘09
 Pitching Clients for enrollment in the Agency
 Helping them to get the profile made and further assisting them with the profile
shoot.
 Also worked on an ad with Eye Candy Films as Assistant Director
ACHIEVEMENTS & EXTRA CURRICULAR ACTIVITIES
 Participated in school events.
 Worked as a cultural committee member in the college for 1 year.
 Participated in seminars.
 CR of the college for second year and third year of college.
 Assisted in planning the college Festival Take 21.
PROFESSIONAL & ACADEMIC DEVELOPMENT
 B Post Graduate Diploma Marketing Management. Have completed PGDMM
from NMIMS University, Mumbai.
 B.M.M 2010, L.S. Raheja College, Mumbai University, Aggregate Percentage:
70%
 CLASS XII (H.S.C) 2006, Ness Wadia College of Arts and Commerce, Mumbai
University, Aggregate Percentage: 66%
 CLASS X (S.S.C) 2004, Gyan Kendra High School, Aggregate Percentage: 75%
PERSONAL DETAILS

4. Date of Birth : 26
th
April, 1988
Nationality : Indian
Marital Status : Single
Languages Known : English Hindi & Marathi
References : Available on Requests