2. Why we
Do it?
“We need research
to do everything”
We need to know the behaviour and
value of customer so we can
develop our marketing strategies
The method : In Depth Interview
3. Who needs to
participate?
oGCDP Market
Research
- 6 Students in 1st Year
- 6 Students in 2nd Year
- 6 Students in High School 12th
Grade
4. Who needs to
participate?
oGCDP Market
Research
With characteristics :
• 2 Active organization student (Female & Male)
• 2 Passive student (Female & Male)
• 2 Socially active student (Female & Male)
Minimum total responden : 18
6. Who needs to
participate?
oGIP Market
Research
With Major Background :
• IT
• Marketing
• Teaching
• Or you can add another major that you want
tap and you have the IR for it
7. Who needs to
participate?
oGIP Market
Research
With characteristics :
• 2 Active organization student (Female & Male)
• 2 Passive student (Female & Male)
• 2 Socially active student (Female & Male)
Minimum respondend : 18
8. Let’s
Analyze it!
Start by
understanding our
customer
Divided into 2 groups, (oGCDP and oGIP)
Each group will compile the result based on
characteristics.
oGCDP : Divided by character
oGIP : Divided by major background