Marketing services- sourcePEP visit: www.sourcePEP.com - Facebook Marketing - Twitter Marketing - LinkedIn Marketing - Video Marketing - Google+ Marketing - Image Sharing - Blog Marketing - Article Promotion

1. sourcePEP
Simple outsourcing solution for small businesses

2. Contents
• About sourcePEP
• Marketing
• We do:
– Research
– Strategy
– Execution
• PEP marketing Process
• Support
• sourcePEP and you
• Thank you

3. About sourcePEP
• Located at the hub of Asia’s IT community Pune, India
• We provide outsourcing of processes that are enabled by Information
Technology.
• sourcePEP customers:
• Accelerate their time-to-market
• Increase customer satisfaction
• Enhance supply chain efficiencies
• Reduce operating costs
• Thus improve their overall competitive advantage.

4. Marketing

5. Marketing
• Marketing is all about managing the four P’s
– Product
– Price
– Place
– Promotion
• Marketing is the sum of all activities that take you to a sales outlet. After
that sales takes over.
• Our marketing strategy creates the pull so that sales becomes easy

6. We do…
• Research
• Strategy
• Execution

7. Research
• We understand your business. We understand you.
• Explore target markets. Create marketing objectives.
• Position you. Define where you differ from rest.

8. • Who are your competitors?
• What are their strengths and weaknesses?
• What have been their strategies?
• How are they likely to respond to your Marketing plan?
We do analysis of competition

9. Strategy
• Two words: Budgets and deadlines.
– Budgets: Cut cost of your marketing campaigns by 50%
– Deadlines: Execute each campaign without further delay- On time.
• We choose and Optimize the most cost-effective value stream.
• We build infrastructure – fill gaps in your existing team and marketing
program.

10. Our Strategy Formulation flow
Environmental Analysis
Internal Analysis
Competitor
Customer
Supplier
Regulatory
Social/ Political
Technology Know-How
Business Know-How
Marketing Know-How
Sales Know-How
Logistics
Strength & Weaknesses
Identify Core Competencies
Opportunities & Threats
Identify opportunity
Fit internal Competencies with external opportunities
Firm Strategies

11. PEP Strategic Marketing
Strategic marketing management is concerned with how we will
create value for the customer
We ask two main questions
• What is the organization’s main activity at a particular time? –
Customer Value
• What are its primary goals and how will these be achieved? –
how will this value be delivered

12. Execution
• Services:
– Facebook Marketing
– Twitter Marketing
– LinkedIn Marketing
– Video Marketing

13. – Google+ Marketing
– Image Sharing
– Blog Marketing
– Article Promotion

14. PEP Marketing Process
Business Mission
Statement
Objectives
Situation or
SWOT Analysis
Implementation
Evaluation, Control
Target Market
Strategy
Marketing Strategy
Product
Promotion
Place
Price
Marketing Mix

15. Support
• We demand good support for services we use, why should our customers
be any different?
• We understand that your business needs can’t always wait for “typical
business” hours.
• Your business is unique, and we are committed to making you uniquely
successful by providing great customer support for 24 by 7.

16. sourcePEP and You
• In dealing with clients, we believe in being as straightforward and
transparent as possible. We would rather be realistic and loose some
clients, than begin making impractical promises.
• Our "customer driven" approach has provided us with a stable and
sustainable business model. In the end, we believe our honest approach
leads to better business for everyone involved.

17. Thank you
For more details visit:
http://sourcepep.com/marketing/