Instagram is a visual content social media network that's a powerful tool for brand building and reaching new customers. It harnesses the power of both social media and visual content. Brands can use Instagram to stand out from their competition and build strong, long-lasting relationships with their customers.
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2. Instagram offers you a way to
show rather than just tell.
You can show your customers the
positive or human side of your
business. Take the example of Virgin
Mobile, which uses the site to post
pictures showing the fun side of their
company.
3. You can use Instagram to show off your
valued employees or inside aspects of your
company.
This is a way to spread your company culture,
humanize your business, and make it more fun.
Furthermore, this can attract more of the same
valuable employees who already understand your
corporate culture before they're even hired.
4. Instagram is not only popular but also highly engaging for
users. It's a perfect venue for direct interaction between
a brand and its customers.
5. Instagram can be used to update your
customers on the latest news about your
company or things that interest them.
It can be a kind of news feed that disseminates
information that's interesting, entertaining, new, or
exciting.
6. Every bit of visual content shared on Instagram gives you
an opportunity to create a personal connection with your
customers.
7. The visual nature of Instagram even
breaks down language barriers.
With around 60% of Instagram's users outside of the
United States, it offers opportunities for expanding
brand awareness beyond borders.
8. Take the first step and set up an
Instagram account today.
If you need help, please contact HIT
Virtual.
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Karen@HITVirtual.com