Reasons why your company should be using animation as part of your digital marketing strategy. Short, punchy, searchable, memorable and rather excitingly affordable. Happy Creative produces animated video for businesses in Blackpool, Lancashire and the UK.
2. PRINT VS. DIGITAL
Print based media is expensive. It may smell
wonderful (No? Just me?) but let’s face it, it’s
nothing new. Digital media is the new print and it
can last a lifetime.
A word always thrown around by clients is
‘original’. They want something new and exciting
that won’t get tossed in the recycling.
Although on the rise, animations are still quite
rare. Not all businesses can claim to have one.
And this is what will set you apart.
6 Advantages of animation
Hakim Shujaee - A Happy Designer
3. EASY VIEWING
Short video animations are great tools for telling
stories in a concise, compelling way. Your industrial
process made easy. Your services explained with
warmth and real personality. A corporate history
made less… well, corporate.
Maximum impact in the shortest possible time.
That’s the holy grail of digital marketing. Maximum
impact comes from speed, simplicity, usefulness
and – most of all – being brilliantly memorable.
6 Advantages of animation
Hakim Shujaee - A Happy Designer
4. THEY’RE ANIMATED
The movement in animated video grabs attention,
demanding your focus in case you miss something.
Add a small detail here or a motif there and every
statement you make can come complete with its
own animated memory-jogger.
From online adverts to YouTube and Facebook,
animated gifs on Instagram to TV adverts, the
various platforms you can promote your message
on is growing.
6 Advantages of animation
Hakim Shujaee - A Happy Designer
5. QUICK!
A short video animation conveys each key
message in a fraction of the time it’s taken you
to reach the end of this sentence – so it never
outstays its welcome. A good animation is usually
quick and straight to the point.
Unless the subject in question is about the fine
details, don’t bore them with the extra information
they don’t need to know (leave that for later when
they contact you).
6 Advantages of animation
Hakim Shujaee - A Happy Designer
6. CHANGE OF MOOD
Not everyone reacts to visual stimulus in the same
way. But add a soundtrack to your animated video
that cleverly matches the action on screen and
those aural cues can be just as powerful as an
aide-memoire.
Music is a very underrated feature that can
completely change the mood of your message.
No two animations will feel the same with
contrasting music. This puts you at a bigger
advantage and lets you direct the tone of
the video.
6 Advantages of animation
Hakim Shujaee - A Happy Designer
7. GOING VIRAL
The power of social media should never be
underestimated. YouTube is the world’s second
most popular search engine. And it’s owned
by the first (Google). So when you add your
animated video showreel to YouTube you’re not
only boosting your profile through some highly
engaging digital marketing, you’re climbing the
Google rankings too.
Tweets, Re-tweets, Status Updates and Pinterest
pins will also gain you popularity and keep traffic
flowing to your website.
6 Advantages of animation
Hakim Shujaee - A Happy Designer
8. Short, punchy, searchable, memorable and rather excitingly
affordable. Happy Creative produces animated video for
businesses in Blackpool, Lancashire and the UK.
From design and content to strategic distribution,
we’d love to do the same for you.
Talk to Happy about how you can use animated video
as part of your digital marketing strategy. Check out some of our
work at https://www.youtube.com/user/happycreative100
Call us on 01253 446933
or mail us at hello@happy-creative.co.uk.
T: 01253 446933 E: hello@happy-creative.co.uk | www. happy-creative.co.uk
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6 Advantages of animation
Hakim Shujaee - A Happy Designer
