Social Media Basics Facebook and Instagram with Karen Kefauver

Social Media Basics
W h a t Yo u N e e d t o B o o s t Yo u r B u s i n e s s !

OUR AGENDA
Social Media Coach | Writer | Speaker
• Social Media Big Picture
• Boost Business
• Break - 10:30 a.m
• Q & A
• Evaluations

Personal
We are currently at 1k
customers per week, which is
831-588-3232 • karen@karenkefauver.com
KAREN KEFAUVER INTRO
• Social Media Coach - 10 yrs.
• Freelance Journalist - 20 yrs.
• Bicycle Columnist - 10 yrs.

SOCIAL MEDIA OVERVIEW

• Less than 5% organic reach
• 62% of seniors aged 65+ use Facebook
• 72% are between age 50-64 use Facebook
• 94% use FB visits happen on mobile phone
FACEBOOK STATS

• YouTube reaches more 18 to 49-year-
olds than any broadcast or network
TV station
• 80% + of ages 45-64 year old watch
YouTube (U.S.)
• 50%+ of age 65+ Americans watch
videos on YouTube (U.S.)
YOU TUBE STATS

• 1.0 billion monthly active users
• Owned by Facebook since 2012
• Ages 18-24 most popular
INSTAGRAM STATS

LinkedIn
• 80% of B2B leads come
from LinkedIn
vs. 13% on Twitter & 7%
on Facebook
• How-to & list
posts perform the best
• Pro headshots get 14x
more views
LINKEDIN STATS

• You must post a lot! 10x a day
• Most used by age 18-29
• User growth is predicted at less
than 1%, in the US, FB 3%, Insta
5%
TWITTER STATS

2020 TRENDS
• Live video on all networks
• Messaging, stories, groups
• Augmented Reality, Virtual
Reality
• Must advertise!

1. Optimize personal FB Page
2. Create a Facebook Group
3. Use Facebook Messenger
4. Use Video and Stories
5. Rock Your Content!
6. Advertise
6 STEPS FOR FACEBOOK SUCCESS

FB PERSONAL PAGE
FB PERSONAL PAGE-
EXAMPLE

Messaging
• WhatsApp 1.6 billion
• FB Messenger 1.3 billion
• WeChat 1.1 billion
SOCIAL MEDIA STATS

MESSAGING APPS WORLDWIDE
Social Media Coach | Writer | Speaker 831-588-3232 | | karen@karenkefauver.com

FACEBOOK MESSENGER
• Chatbots: Many Chat,
Chat Fuel - good
customer service tool
• Go to FB Page Messenger
settings to write auto-
responder when
someone messages
your page

USE MANYCHAT - EXAMPLE

MANYCHAT - EXAMPLE

WHAT’S A FACEBOOK STORY?
• Prime Real Estate for biz:
Stories are displayed at the
top of the page on
Facebook app
• Stories 20 secs., vanish in 24
hours (can archive)
• Fun ﬁlters, stickers

WHAT’S A FACEBOOK STORY?

1. Live video
2. Weekly challenge
3. Fill in the photo caption
4. Show day in the life
5. Host a Q & A video
6. Take a poll
7. Repost content from fans
14 CONTENT IDEAS 1-7

8. Optimize personal FB Page
9. Create a Facebook Group
10. Use Facebook Messenger
11. Use Video and Stories
12. Make it personal!
13. Advertise
14 CONTENT IDEAS 8-14

You Can Sell on Facebook
• Nearly 25% of business
owners are selling
through Facebook
• 40% are using social
media as a whole to
generate sales
SOCIAL MEDIA STATS

SOCIAL MATTERS FOR SALES
• 71% of consumers
who've had a good
social media service
experience with a
brand are likely to
recommend it to
others.
• About 55% of
consumers have made
purchases via social
media channels

FB Biz Page
Integrates Instagram

COME BACK IN 10 MINUTES!

• 80% of users follow at least one business
• 75% of users take action
• Instagram has 2.2% interaction rate (FB .22%)
• 1 out of 3 of the most viewed Stories are from
businesses
Why Use
Instagram?

Instagram Lingo You
Need to Know
• Hashtag: #
• Stories
• Inﬂuencers
• Filters, stickers, likes,
comments, shares, saves, tags,
mentions
• IGTV

One of the
most
followed
Instagram
accounts
worldwide
(Soccer
Star)

On of the
most
followed
Instagram
accounts
worldwide
(Pop Star)

831-588-3232 | KarenKefauver.com | karen@karenkefauver.com
Not Just for
Celebrities!
Instagram
Sensation
Baddiewinkle -
82 yrs. old!

831-588-3232 •
What is a
Hashtag?
• #Hashtags are a word or
group of words after the # sign
• Used to categorize content to
ﬁnd more easily in search
• Used in personal and business
accounts - you’ll see them in
posts, bios, comments, stickers
and more

831-588-3232 •
Hashtags:
Tool Used to Sort
Instagram Posts
• A post with at least one
Instagram hashtag
averages 12.6% more
engagement
• Can use up to 30 hashtags

831-588-3232 •
Types of
Hashtags
• Post a hashtag on photo,
video, story
• Brand a hashtag
• Follow a hashtag
• All Hashtag - generate
hashtags

831-588-3232 | KarenKefauver.com | karen@karenkefauver.com

831-588-3232 •
Instagram Stories
• Feature in app to capture, post
video/photos visible only 24
hrs.
• Overlaid with text, stickers,
emoticons, ﬁlters
• Can be archived and put in
Highlight section, round
stories above bio

STICKERS BOOST ENGAGEMENT
Social Media Coach | Writer | Speaker 831-588-3232 | KarenKefauver.com | karen@karenkefauver.com

831-588-3232 •
Where are
Stories Shown?
• On your Insta proﬁle page
• On the Insta feed
• You can post photos, videos up
with ﬁlters, stickers, text
overlaid.

831-588-3232 •
Influencers
• Instagram users with
established credibility and
audience
• Increase brand trust
authenticity
• Don’t have to be celebrities 
(“micro inﬂuencers)

• Deﬁne your goals, target audience
• Decide on your design template
• Plan content and post frequency
• Research other business/competitors
Instagram Step #1
Develop a Strategy

Local
Business
on
Instagram
(Example)

• Download Instagram app, create personal
accoun
• Write Bio
• Practice posting and using hashtags
• Monitor likes, comments, tags
Instagram Step #2
Set up Profile

Step #3
Create Instagram Business
Account
• Contact info & link in bio
• Metrics to guide your posts
• Integrates with your Facebook
Biz Page: crosspost, feature on
page, ads

831-588-3232 •
Step #4 Monitor metrics;
called “Insights”
• Click-through rate to website
• Demographics: age range,
gender, city/country
• Best time/days to post
• People who discovered your
post via a hashtag search

Click on  
“View
Insights”
for a photo
to see how
well it did

Here’s
Data You
Can View
for Free
with
Instagram
“Insights”

• Instagram post - 60 seconds,
but you can upload and trim
videos that are longer than
that.
• Instagram Stories: 15 seconds
• Instagram livestream videos -
up to 60 minutes long.
• IGTV 15 seconds - 10 minutes
Insta Videos

INSTA AD IN FEED

• Create personal Instagram account
• Set that account to “private”
• Practice posting, using hashtags and stickers
Feeling shy?

1. Insta Images
with Product tags

831-588-3232 •
Instagram:
Shoppable Posts
• Shoppable Posts: One click
and buy!
• Must apply for shoppable
posts and have Facebook
business page.
• Checkout feature

831-588-3232 •
2. Instagram Multi-
Image Posts

831-588-3232 •
3. Moving Images
Boomerang

831-588-3232 •
4. Behind the
Scenes Photos

831-588-3232 •
5. Motivational
Images

APPS TO DOWNLOAD
• Facebook Messenger
• Facebook Pages
• Preview

TIPS FOR SOCIAL MEDIA SUCCESS
• Use Video
• Post Quality Content
• Schedule/Be Consistent!
• Use Stories
• Cross Promote
• ENGAGE!

YOU’RE A SOCIAL MEDIA STAR!

MY SERVICES
• Social Media Coaching,
private, one-one, small groups
• Need a social media speaker? Let’s talk!
• Writing! Bios, web content, press releases

LET’S TALK!
Schedule Your FREE
20-min. Phone Consultation!
Call or Text
831-588-3232
Email:
karen@KarenKefauver.com

Social Media Basics Facebook and Instagram with Karen Kefauver

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