Businesses create value through marketing by building relationships with partners and customers to introduce products, ideas, and services where and when customers want them. They research potential customers, target markets, and competition to understand how to balance benefits and costs for customers and the business. Marketers consider value for customers and society as well as using technology and social media to connect with customers. Constantly balancing customer value and cost while using data to satisfy customer needs builds long-term loyalty. Value is the most important marketing concept according to Philip Kotler.

1. What is Marketing?
Why is it important?

2. Creating Value

3. IHow do businesses create value through
marketing?
● First, businesses take all levels of marketing and work to build
relationships with parteners and customers to introduce their products,
idea, and or services to the market at the correct time and place (Where
customers want it)
● Then they research and collect information about their potential
customers, target market, and competition. They share this information
with all members of their company including their social media managers.

4. Then what?
They come up with the cost of their product or
service. They have to balance the benefits and
cost of what they are marketing for their
customers and themselves.
They also have to consider their community and
society as a whole.
Finally they take advantage of technology and
connect with their customers using social
media.

5. Value Oriented
Marketers
Constanty balance fhe value a
customer recieves from their product
with the cost.
Use customer data to find
opportunities to satisfy their
customers needs while keeping cost
low.
Develop long term loyalty with their
customers.

6. 72%
Of people say the main reason they trust a brand is because they deliver quality
goods or services

7. Adding Value
The most important concept of
marketing

8. “Marketing is not the art of finding clever
ways to dispose of what you make. It is
the art of creating genuine customer
value”
- Philip Kotler

9. Value is at the center
of any marketing
strategy

10. Thanks!
Kali Geisecke
Sinclair Community College
Foundations Of Marketing