8.26.14

1. PR CONTENT
PR 3345
COMC | Rm 365
DEVELOPMENT

2. Today’s Docket
 Introductions
A little about me & you
 Syllabus Review
Important takeaways, schedule, acronyms
 Course Review
What people think we do vs reality
What is content development?
Text’s recurring themes
 Action Item(s) & a SMASHing Parting Shot

3. My Personality

4. In a Mad Men World

5. My World

6. What’s Your Story?
 Pair Up for 2 Truths & a Lie
 Tell Us Your Story
Hometown
What interests you about PR

7. Syllabus
 http://www.pearltrees.com/profdaniel/fall-2014-content-development/
id12421015/item122809371Important
Takeaways
Download: http://www.pearltrees.com/s/file/download/91266890/
 Get Books by Tuesday
 Bookstore
 Amazon (e-books, too)
 Poll: Smartphones?
 Real possibility things will change
 You will know when they do!
 Schedule
Acronyms
 NR – New Rules of Marketing & PR: How to Use…
 CR – Content Rules: How to Create…

8. Pearltrees. Wait, wha?
 Online bookmarking like Stumbleupon
 Sign up and search for “PR Content
Development PR3345”
 We’ll be creating our own “collection”

9. What is PR: What People Think
We Do

10. What is PR: What People Think
We Do

11. PR: Defined by COMC PR
Department
 Encompasses how organizations, be they
private or public, use strategic communication
– both mediated and interpersonal – to
cultivate and maintain mutually beneficial
relationships with stakeholders. Persuasion
and dialogue can play roles in managing these
relationships and achieving goals that are the
outcomes of effective relationship
management.

12. What is PR Content?
 What do you think?

13. What is PR Content?
“The extension of content marketing principles – the
creation of compelling, relatable content – to the public
relations practice to more effectively share an
organization’s story, increase awareness and build
audience interaction…content PR relies on the
distribution of informative, helpful and engaging content
to establish and grow the relationship between an
organization and its audience.”
PR
Newswire

14. What is PR Content?
 Examples include:
Filming a video of an expert from your organization
discussing how the latest industry trend will impact
organizational stakeholders
Developing an infographic that explains a process or a
product to potential consumers
Embedding photo, video, links to a microsite and/or audio
in a direct to consumer news release
Using microblogging sites to engage audiences or respond
to inquiries
Creating & posting interesting images to social networking
sites to celebrate organizational milestones
 Truman State example

15. What is PR 3345?
 This course is designed to:
Provide a conceptual understanding of content
development basics
Provide instruction in how to use content
strategically to achieve organizational and public
relations objectives
Provide an understanding of the content creation
tools available to today’s public relations
practitioner
Develop content creation skills

16. What is PR 3345?
 Over the course of the semester:
Use college and University Library resources as well as
tools you already possess (e.g., mobile phones, tablets,
laptops, digital cameras, etc.) to create content and strategic
content plans for a client
 COMC
 Equipment Check Out, Rm 373
 TV Studio, Rm 355
 University Library
 Equipment Check Out, Digital Media Studio, Second Floor, East
 Crossroads Sound Recording Studio
Understand how the world of PR is shifting thanks to web-based
resources
Understand how the role of the PR practitioner is more
about engaging audiences & building credibility rather than
being a one-way communicator.

17. What is Content Development?
 @prsarahevans, PR Strategist
“PR is evolving as social and
digital become ubiquitous.
Understanding the full scope of
emerging PR opportunities is
critical to success. Create
credible content by thinking like
a producer and journalist,
improve workflow efficient with
real-time tips and tools, and
ensure future organizational
and individual success by
focusing on the big picture.”

18. Content Development in a
Cloud

19. Action Items
 Create nameplate
 Sign up for a Pearltrees account, explore &
discover
 Follow @kaleydaniel
 Apply to SCDP & Mad Men Yourself
http://www.amctv.com/shows/mad-men/job-interview
http://www.amctv.com/shows/mad-men/mad-men-yourself

20. Parting Shot
 SMASH “Public Relations”