Navigating The Long Tail

Navigating the Long Tail September 2007

[object Object],[object Object],[object Object],[object Object],[object Object],James Kalbach

P O P U L A R I T Y PRODUCTS Head = Hits Long Tail = Niche Markets

[object Object],[object Object],“ ” “ ”

You can't have everything, where would you put it? (Steven Wright) “ ”

[object Object],BUT, the cost of adding more information is noise Online, there is virtually no cost to add more No shelf space No manufacturing costs No distribution costs The solution to the overabundance of information is more information (David Weinberger) “ ”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples: Entity Extraction Sentiment Analysis

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Ontological classification works well in some places, of course…So what you want to know, when thinking about how to organize anything, is whether that kind of classification is a good strategy. “ ” Clay Shirky “ Ontology is Overrated”

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],The cost of adding more information is noise Different sources of metadata and structures Top-down categorization is a viable strategy in niches Niche markets are defined by the categories you create Provide tools to navigate and make sense of information Any and all means of navigation and structure are needed Look at inherent patterns of information in a domain

Navigating The Long Tail

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Navigating The Long Tail