Chapter Seven

923 views

Published on

Summary of Chapter for classmates to use as reference

Published in: Business, Health & Medicine
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
923
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
31
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Chapter Seven

  1. 1. Diffusions of Innovations by Everett M. Rogers Chapter Seven Outline
  2. 2. Adopter Categories Rodgers pg. 282-285 <ul><li>Innovators: Venturesome </li></ul><ul><li>Early Adopters: Respect </li></ul><ul><li>Early Majority: Deliberate </li></ul><ul><li>Late Majority: Skeptical </li></ul><ul><li>Laggards: Traditional </li></ul>
  3. 3. Chapter Seven Generalizations Rodgers p. 298 <ul><li>7-1 Adopter distributions tend to follow an S-shaped curve over time and tend to approach normality. </li></ul><ul><li>7-2 The relatively earlier adopters in a social system are no different from late adopters in age </li></ul>
  4. 4. Character traits for Earlier adopters: <ul><li>7-3 have more years of formal education </li></ul><ul><li>7-4 are more likely to be literate </li></ul><ul><li>7-5 have a higher social status and </li></ul><ul><li>7-6 have a greater degree of upward social mobility </li></ul><ul><li>7-7 have larger-sized units , such as farms, companies, schools and so on. </li></ul>
  5. 5. Personality Traits for Earlier adopters: <ul><li>7-8 have greater empathy </li></ul><ul><li>7-9 Less dogmatism </li></ul><ul><li>7-10 Greater ability to deal with abstractions </li></ul><ul><li>7-11 Greater rationality </li></ul><ul><li>7-12 Greater intelligence </li></ul><ul><li>7-13 A more favorable attitude toward change </li></ul>
  6. 6. Personality Traits for Earlier adopters: Continued <ul><li>7-14 A greater ability to cope with uncertainty and risk </li></ul><ul><li>7-15 A more favorable attitude toward science </li></ul><ul><li>7- 16 Less fatalism and greater self-efficacy </li></ul><ul><li>7-17 Higher aspirations for formal education, higher-status occupations and so on. </li></ul>
  7. 7. Communication behavior for Earlier adopters: <ul><li>7-18 have more social participation </li></ul><ul><li>7-19 Are more highly interconnected in the interpersonal networks of their system </li></ul><ul><li>7-20 Are more cosmopolite </li></ul><ul><li>7-21 Have move contact with change agents </li></ul><ul><li>7-22 Greater exposure to mass media channels </li></ul>
  8. 8. Communication behavior for Earlier adopters: Continued <ul><li>7-23 Greater exposure to interpersonal communication channels </li></ul><ul><li>7-24 Engage in more active information seeking </li></ul><ul><li>7-25 Have greater knowledge of innovations </li></ul><ul><li>7-26 Higher degree of opinion leadership </li></ul>
  9. 9. Case Studies : <ul><li>Hate Crime Laws </li></ul><ul><li>Amish </li></ul><ul><li>Cell phones Laggards in Hong Kong </li></ul>

×