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Talk Abstract Semantic Web in Action Ontology-driven information search, integration and analysis  Net Object Days and MATES, Erfurt, September 23, 2003 Amit Sheth   Semagix , Inc. and  LSDIS Lab , University of Georgia
Paradigm shift over time: Syntax -> Semantics ,[object Object],[object Object],[object Object],[object Object]
Ontology at the heart of the Semantic Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broad Scope of Semantic (Web) Technology Other dimensions: how agreements are reached, … Lots of  Useful Semantic Technology (interoperability, Integration) Cf: Guarino, Gruber Gen. Purpose, Broad Based Scope of Agreement Task/  App Domain  Industry Common Sense Degree of Agreement Informal Semi-Formal Formal Agreement About Data/ Info. Function Execution Qos Current Semantic  Web Focus Semantic Web  Processes
Ontology-driven Information Systems are becoming reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Experiences on Ontology Management today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Ontologies  (or things close to ontology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building ontology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metadata and Ontology:  Primary Semantic Web enablers
Semagix Freedom Architecture  (a platform for building ontology-driven information system) Ontology © Semagix, Inc. Content Sources Semi- Structured CA Content Agents Structured Unstructured Documents Reports XML/Feeds Websites Email Databases CA CA Knowledge Sources KA KS KS KA KA KS Knowledge Agents KS Metabase Semantic Enhancement Server Entity Extraction, Enhanced Metadata, Automatic Classification Semantic   Query Server Ontology and Metabase Main Memory Index Metadata adapter Metadata adapter Existing Applications ECM EIP CRM
Practical Ontology Development Observation by Semagix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example 1: Ontology with simple schema ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Semagix, Inc.
Entertainment Ontology (Assertional Component) ,[object Object],[object Object],© Semagix, Inc.
Technical Challenges Faced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ambiguity Resoulution
Effort Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ontology Creation and  Maintenance Process
1. Ontology Model Creation (Description) 2. Knowledge Agent Creation 3. Automatic aggregation of Knowledge 4. Querying the Ontology Ontology Creation and Maintenance Steps © Semagix, Inc. Ontology Semantic Query  Server
Step 1 :  Ontology Model Creation Create an Ontology Model using Semagix Freedom Toolkit GUIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Semagix, Inc.
Step 1 :  Ontology Model Creation Create an Ontology Model using Semagix Freedom Toolkit GUIs (Cont.) ,[object Object],[object Object],© Semagix, Inc.
Step 2 :  Knowledge Agent Creation (Automation Component) Create and configure Knowledge Agents to populate the Ontology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Semagix, Inc.
Step 3 :  Automatic aggregation of knowledge Automatic aggregation of knowledge from knowledge sources ,[object Object],[object Object],[object Object],[object Object],[object Object],Knowledge Agents Monitoring Tools © Semagix, Inc. E-Business Solution Ontology Cisco Systems Voyager Network Siemens Network Wipro Group Ulysys Group CIS-1270  Security CIS-320 Learning CIS-6250  Finance CIS-1005  e-Market Channel Partner belongs to - - - Ticker represented by - - - - - - - - - - - - Industry channel partner of - - - - - - - - - - - - Competition competes with provider of - - - - - - - - - - - - Executives works for - - - - - - - - - - - - Sector belongs to
Step 4 :  Querying the Ontology Semantic Query Server can now query the Ontology Ontology Semantic   Query  Server ,[object Object],[object Object],[object Object],© Semagix, Inc.
Example2: Ontology with complex schema ,[object Object],[object Object],[object Object],[object Object],[object Object]
AML Ontology Schema (Descriptional Component) © Semagix, Inc.
AML (Anti-Money Laundering) Ontology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical Challenges Faced ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
METADATA EXTRACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],Metadata extraction from heterogeneous content/data WWW, Enterprise Repositories Digital Maps Nexis UPI AP Feeds/ Documents Digital Audios Data Stores Digital Videos Digital Images . . . . . . . . .
Video with Editorialized  Text on the Web Automatic Classification & Metadata Extraction  (Web page) Auto Categorization Semantic Metadata
Extraction  Agent Enhanced Metadata Asset Ontology-directed Metadata Extraction  (Semi-structured data) Web Page © Semagix, Inc.
Semantic Enhancement Server Semantic Enhancement Server :   Semantic Enhancement Server classifies content into the appropriate topic/category (if not already pre-classified), and subsequently performs entity extraction and content enhancement with semantic metadata from the Semagix Freedom Ontology ,[object Object],[object Object],[object Object],© Semagix, Inc.
Ambiguity Resolution during  Metadata Extraction from content text ,[object Object],[object Object],[object Object],[object Object],[object Object],Entity Candidate SES Ontology lookup Document ,[object Object],[object Object],[object Object],[object Object],[object Object],Multiple matches  found during  entity lookup? No Yes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ambiguity resolved
Overcoming the key issue of resolving ambiguities in facts & evidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overcoming the key issue of resolving ambiguities in facts & evidence (Contd…)
Example Scenario 1 Have you ever been to Athens? How about Japan? Sample content text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Scenario 2 Have you ever been to Athens? Or anywhere else in Georgia? How about Japan? Sample content text ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Automatic Semantic Annotation of Text: Entity and Relationship Extraction KB, statistical  and linguistic  techniques
Automatic Semantic Annotation © Semagix, Inc. Limited tagging (mostly syntactic) COMTEX Tagging Content ‘ Enhancement’ Rich Semantic  Metatagging Value-added Semagix Semantic Tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AML Ontology Schema (Assertional Component) Subset of the entire ontology © Semagix, Inc.
Performance Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Semantic Query Processing and Analytics
Scalable Architecture SQS SQS SQS SES SES SES Metabase Ontology cluster scale-up Semantic Application LOAD BALANCER LOAD BALANCER
[object Object]
BLENDED BROWSING & QUERYING INTERFACE VideoAnywhere and Taalee Semantic Search Engine ATTRIBUTE & KEYWORD QUERYING uniform view of worldwide distributed assets of similar type SEMANTIC BROWSING Targeted e-shopping/e-commerce assets access
Semantic Enhancement used in Semantic Search Click on first result for Jamal Anderson View metadata. Note that  Team name  and  League name  are also included in the metadata Search for ‘Jamal Anderson’ in ‘Football’ View the original source HTML page. Verify that the source page contains no mention of  Team name  and  League name . They are value-additions to the metadata to facilitate easier search.
 
Bill Gates relationships  within text in  the document relationships  across documents in the same corpus Ontology Corpus of  documents Databases relationships  across documents outside of  the same corpus Single document belonging to a corpus Semantic Information Integration spanning three layers of semantic relationships
Application to semantic analysis/intelligence ,[object Object],© Semagix, Inc. Intelligence sub-domain ontology Group Alias Person Country Bank Account in Has alias Has email Involved in Occurred at  Works for/ leads Location Time Email Add Event Occurred at  Originated in Is funded by/works with Watch-list Appears on Watch-list Appears on Has position Role Classification Metadata :  Cocaine seizure investigation  Semantic Metadata extracted from the article : Person is  “Giulio Tremonti” Position of  “Giulio Tremonti”  is  “Economics Minister” “ Guilio Tremonti”  appears on Watchlist  “PEP” Group is Political party  “Integrali” “ Integrali”  is the  “Italian Government” “ Italian Government”  is based in  “Rome” Corroborating Evidence Corroborating Evidence Evidence
Semantic Application Example: Equity Research Dashboard with Blended Semantic Querying and Browsing Focused relevant content organized by topic ( semantic categorization ) Automatic Content Aggregation from multiple content providers and feeds Related relevant content not explicitly asked for (semantic associations) Competitive research inferred automatically Automatic 3 rd  party content integration
Semantic Information Integration in  Portals Sample content item that is explicitly or implicitly associated semantically to facets in user profile User profile as a context for semantic integration of diverse yet relevant content  Semantic integration and presentation of various types of personalized content items in one place
Anti Money Laundering – Know Your Customer Risk Profiles are developed for  individuals or companies. If the risk profile changes based on new information the individuals  Risk Profile and Branch  Aggregate Risk Profile is  automatically updated R
View Risk Scores for a specific company or customer
Additional tools allow the user to navigate around the content
Additional tools allow the user to navigate around the content
Additional tools allow the user to navigate around the content R
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Semantic Web in Action: Ontology-driven information search, integration and analysis

  • 1. Talk Abstract Semantic Web in Action Ontology-driven information search, integration and analysis Net Object Days and MATES, Erfurt, September 23, 2003 Amit Sheth Semagix , Inc. and LSDIS Lab , University of Georgia
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  • 4. Broad Scope of Semantic (Web) Technology Other dimensions: how agreements are reached, … Lots of Useful Semantic Technology (interoperability, Integration) Cf: Guarino, Gruber Gen. Purpose, Broad Based Scope of Agreement Task/ App Domain Industry Common Sense Degree of Agreement Informal Semi-Formal Formal Agreement About Data/ Info. Function Execution Qos Current Semantic Web Focus Semantic Web Processes
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  • 9. Metadata and Ontology: Primary Semantic Web enablers
  • 10. Semagix Freedom Architecture (a platform for building ontology-driven information system) Ontology © Semagix, Inc. Content Sources Semi- Structured CA Content Agents Structured Unstructured Documents Reports XML/Feeds Websites Email Databases CA CA Knowledge Sources KA KS KS KA KA KS Knowledge Agents KS Metabase Semantic Enhancement Server Entity Extraction, Enhanced Metadata, Automatic Classification Semantic Query Server Ontology and Metabase Main Memory Index Metadata adapter Metadata adapter Existing Applications ECM EIP CRM
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  • 16. Ontology Creation and Maintenance Process
  • 17. 1. Ontology Model Creation (Description) 2. Knowledge Agent Creation 3. Automatic aggregation of Knowledge 4. Querying the Ontology Ontology Creation and Maintenance Steps © Semagix, Inc. Ontology Semantic Query Server
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  • 24. AML Ontology Schema (Descriptional Component) © Semagix, Inc.
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  • 29. Video with Editorialized Text on the Web Automatic Classification & Metadata Extraction (Web page) Auto Categorization Semantic Metadata
  • 30. Extraction Agent Enhanced Metadata Asset Ontology-directed Metadata Extraction (Semi-structured data) Web Page © Semagix, Inc.
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  • 37. Automatic Semantic Annotation of Text: Entity and Relationship Extraction KB, statistical and linguistic techniques
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  • 39. AML Ontology Schema (Assertional Component) Subset of the entire ontology © Semagix, Inc.
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  • 42. Scalable Architecture SQS SQS SQS SES SES SES Metabase Ontology cluster scale-up Semantic Application LOAD BALANCER LOAD BALANCER
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  • 44. BLENDED BROWSING & QUERYING INTERFACE VideoAnywhere and Taalee Semantic Search Engine ATTRIBUTE & KEYWORD QUERYING uniform view of worldwide distributed assets of similar type SEMANTIC BROWSING Targeted e-shopping/e-commerce assets access
  • 45. Semantic Enhancement used in Semantic Search Click on first result for Jamal Anderson View metadata. Note that Team name and League name are also included in the metadata Search for ‘Jamal Anderson’ in ‘Football’ View the original source HTML page. Verify that the source page contains no mention of Team name and League name . They are value-additions to the metadata to facilitate easier search.
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  • 47. Bill Gates relationships within text in the document relationships across documents in the same corpus Ontology Corpus of documents Databases relationships across documents outside of the same corpus Single document belonging to a corpus Semantic Information Integration spanning three layers of semantic relationships
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  • 49. Semantic Application Example: Equity Research Dashboard with Blended Semantic Querying and Browsing Focused relevant content organized by topic ( semantic categorization ) Automatic Content Aggregation from multiple content providers and feeds Related relevant content not explicitly asked for (semantic associations) Competitive research inferred automatically Automatic 3 rd party content integration
  • 50. Semantic Information Integration in Portals Sample content item that is explicitly or implicitly associated semantically to facets in user profile User profile as a context for semantic integration of diverse yet relevant content Semantic integration and presentation of various types of personalized content items in one place
  • 51. Anti Money Laundering – Know Your Customer Risk Profiles are developed for individuals or companies. If the risk profile changes based on new information the individuals Risk Profile and Branch Aggregate Risk Profile is automatically updated R
  • 52. View Risk Scores for a specific company or customer
  • 53. Additional tools allow the user to navigate around the content
  • 54. Additional tools allow the user to navigate around the content
  • 55. Additional tools allow the user to navigate around the content R
  • 56.

Editor's Notes

  1. Semantics (of information, communication) is a very old area, and extensive work on Semantic Technology has been going on for well over a decade (many projects on semantic interoperability, semantic information brokering) Semantic Web and related visions are being achieved in various depth and scope – mostly starting with targeted applications where requirements are much better understood and scope is manageable