SlideShare a Scribd company logo
1 of 25
Commercial Ethnography Innovating Information Experiences
James Kalbach ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Life is Complex Image from: www.pbase.com/drasko/mindoro_tribes
[object Object],Ethnography is… Observational Qualitative Context Engagement Naturalistic Subject centred Naivety Flexible Evolving Thick Descriptions
[object Object],[object Object],[object Object],Commercial Ethnography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Approach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Evangelise
[object Object],“ „
[object Object],[object Object],[object Object],[object Object],[object Object],2. Prepare
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Conduct
4. Analysis Environment Industry Organisation Physical Environment Technical Setup Opportunities Pains/Pleasures Known Needs & Ideas Effectiveness/Ineffectiveness Efficiencies/Inefficiencies Workarounds Novel Technologies Artefacts Tools Resources Work Products People & Work Actors Roles Work Activities Observations
[object Object],“ „ “ Workarounds and Hacks – The Leading Edge of Innovation,”  interactions  (Aug 2008)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data = Text + Observations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Ideate
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6. Validate
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Experience
One thing I find helpful is sometimes when matters cross boundaries, you can have three books open on your desk at the same time and refer to all of them at once.  I don’t know whether that would be possible if you were looking online.   “ „
[object Object]
[object Object]
We had to out-book the book  “ „
Tangible UI Easy to Recognize Shareable Online > Offline “ Whenever we are organizing information, the book is too powerful an idea to do without in some form or other.“  - David Gelernter
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions
[object Object],[object Object]

More Related Content

Similar to Commercial Ethnography Euro Ia 2008 Kalbach

QRCAViews_Winter2015_ReverseExpo
QRCAViews_Winter2015_ReverseExpoQRCAViews_Winter2015_ReverseExpo
QRCAViews_Winter2015_ReverseExpo
Allison Rak
 
Beyond Task Based Testing: Interviews and Personas
Beyond Task Based Testing: Interviews and PersonasBeyond Task Based Testing: Interviews and Personas
Beyond Task Based Testing: Interviews and Personas
Jeff Wisniewski
 

Similar to Commercial Ethnography Euro Ia 2008 Kalbach (20)

Exploring the UX Research Toolbox
Exploring the UX Research ToolboxExploring the UX Research Toolbox
Exploring the UX Research Toolbox
 
Alex wright mons_workshop_051214
Alex wright mons_workshop_051214Alex wright mons_workshop_051214
Alex wright mons_workshop_051214
 
Old Dog New Tricks - Design Research 2021 V3 (1).pptx
Old Dog New Tricks - Design Research 2021 V3 (1).pptxOld Dog New Tricks - Design Research 2021 V3 (1).pptx
Old Dog New Tricks - Design Research 2021 V3 (1).pptx
 
HITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - IntroductionHITD 201: Design Thinking Lecture 1 - Introduction
HITD 201: Design Thinking Lecture 1 - Introduction
 
Interviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into GoldInterviewing Users: Spinning Data Into Gold
Interviewing Users: Spinning Data Into Gold
 
Design Research For Everyday Projects - UX London
Design Research For Everyday Projects  - UX LondonDesign Research For Everyday Projects  - UX London
Design Research For Everyday Projects - UX London
 
Understanding Users Through Ethnography and Modeling - STC Summit 2010
Understanding Users Through Ethnography and Modeling - STC Summit 2010Understanding Users Through Ethnography and Modeling - STC Summit 2010
Understanding Users Through Ethnography and Modeling - STC Summit 2010
 
Knowledge Management
Knowledge ManagementKnowledge Management
Knowledge Management
 
How to Read Academic Papers
How to Read Academic PapersHow to Read Academic Papers
How to Read Academic Papers
 
Create the Foundation of an App - UX Wannabe 5
Create the Foundation of an App - UX Wannabe 5Create the Foundation of an App - UX Wannabe 5
Create the Foundation of an App - UX Wannabe 5
 
Converting Research Findings in to Business Speak
Converting Research Findings in to Business SpeakConverting Research Findings in to Business Speak
Converting Research Findings in to Business Speak
 
The door, the wind, the bird and the valise
The door, the wind, the bird and the valiseThe door, the wind, the bird and the valise
The door, the wind, the bird and the valise
 
QRCAViews_Winter2015_ReverseExpo
QRCAViews_Winter2015_ReverseExpoQRCAViews_Winter2015_ReverseExpo
QRCAViews_Winter2015_ReverseExpo
 
2 purpose of business research, inductive & deductive approaches
2 purpose of business research, inductive & deductive approaches2 purpose of business research, inductive & deductive approaches
2 purpose of business research, inductive & deductive approaches
 
Beyond Task Based Testing: Interviews and Personas
Beyond Task Based Testing: Interviews and PersonasBeyond Task Based Testing: Interviews and Personas
Beyond Task Based Testing: Interviews and Personas
 
Choosing the Right UX Method
Choosing the Right UX MethodChoosing the Right UX Method
Choosing the Right UX Method
 
Tools methods and analysis
Tools methods and analysis Tools methods and analysis
Tools methods and analysis
 
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.
 
Putting People First at Steelcase
Putting People First at SteelcasePutting People First at Steelcase
Putting People First at Steelcase
 
UX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX DesignUX Burlington 2017: Exploratory Research in UX Design
UX Burlington 2017: Exploratory Research in UX Design
 

More from Jim Kalbach

Creating a Core Strategy with the UX Strategy Blueprint
Creating a Core Strategy with the UX Strategy BlueprintCreating a Core Strategy with the UX Strategy Blueprint
Creating a Core Strategy with the UX Strategy Blueprint
Jim Kalbach
 

More from Jim Kalbach (20)

Revolutionizing JTBD Research: Evan Shore on AI
Revolutionizing JTBD Research: Evan Shore on AIRevolutionizing JTBD Research: Evan Shore on AI
Revolutionizing JTBD Research: Evan Shore on AI
 
Rapid Mapping for Sprints
Rapid Mapping for SprintsRapid Mapping for Sprints
Rapid Mapping for Sprints
 
Practical JTBD
Practical JTBDPractical JTBD
Practical JTBD
 
UX Strategy Blueprint
UX Strategy BlueprintUX Strategy Blueprint
UX Strategy Blueprint
 
Mapping Experiences - Workshop Presentation
Mapping Experiences - Workshop PresentationMapping Experiences - Workshop Presentation
Mapping Experiences - Workshop Presentation
 
Mapping Experiences - O'Reilly Design Conference 2017
Mapping Experiences - O'Reilly Design Conference 2017Mapping Experiences - O'Reilly Design Conference 2017
Mapping Experiences - O'Reilly Design Conference 2017
 
Strategy Blueprint for Agile
Strategy Blueprint for AgileStrategy Blueprint for Agile
Strategy Blueprint for Agile
 
Jobs To Be Done
Jobs To Be DoneJobs To Be Done
Jobs To Be Done
 
Mapping Experiences: From Insight to Action
Mapping Experiences: From Insight to ActionMapping Experiences: From Insight to Action
Mapping Experiences: From Insight to Action
 
Visualizing UX for Remote Design
Visualizing UX for Remote DesignVisualizing UX for Remote Design
Visualizing UX for Remote Design
 
Mapping Experiences: From Insight To Action
Mapping Experiences: From Insight To ActionMapping Experiences: From Insight To Action
Mapping Experiences: From Insight To Action
 
Customer Success: Yeah, That's A Thing
Customer Success: Yeah, That's A ThingCustomer Success: Yeah, That's A Thing
Customer Success: Yeah, That's A Thing
 
Creating a Core Strategy with the UX Strategy Blueprint
Creating a Core Strategy with the UX Strategy BlueprintCreating a Core Strategy with the UX Strategy Blueprint
Creating a Core Strategy with the UX Strategy Blueprint
 
Mapping Experiences WIAD Richmond
Mapping Experiences WIAD RichmondMapping Experiences WIAD Richmond
Mapping Experiences WIAD Richmond
 
Rapid Techniques for Mapping Experiences
Rapid Techniques for Mapping ExperiencesRapid Techniques for Mapping Experiences
Rapid Techniques for Mapping Experiences
 
Mapping Experiences
Mapping Experiences Mapping Experiences
Mapping Experiences
 
Mapping Experiences
Mapping Experiences Mapping Experiences
Mapping Experiences
 
Effective Remote Design
Effective Remote DesignEffective Remote Design
Effective Remote Design
 
Visualizing Value with Alignment Diagrams
Visualizing Value with Alignment DiagramsVisualizing Value with Alignment Diagrams
Visualizing Value with Alignment Diagrams
 
Remote Design
Remote DesignRemote Design
Remote Design
 

Recently uploaded

Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
home
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Website
mark11275
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
amitlee9823
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
instagramfab782445
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
wpkuukw
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
amitlee9823
 
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men 🔝jhansi🔝 Escorts S...
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men  🔝jhansi🔝   Escorts S...➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men  🔝jhansi🔝   Escorts S...
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men 🔝jhansi🔝 Escorts S...
amitlee9823
 
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night StandCall Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
amitlee9823
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
nirzagarg
 
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
eeanqy
 

Recently uploaded (20)

Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 104, Noida Call girls :8448380779 Model Escorts | 100% verified
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Website
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
 
Real service provider college girl Mira Road 8976425520
Real service provider college girl Mira Road 8976425520Real service provider college girl Mira Road 8976425520
Real service provider college girl Mira Road 8976425520
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men 🔝jhansi🔝 Escorts S...
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men  🔝jhansi🔝   Escorts S...➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men  🔝jhansi🔝   Escorts S...
➥🔝 7737669865 🔝▻ jhansi Call-girls in Women Seeking Men 🔝jhansi🔝 Escorts S...
 
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
HiFi Call Girl Service Delhi Phone ☞ 9899900591 ☜ Escorts Service at along wi...
 
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night StandCall Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
Call Girls In Jp Nagar ☎ 7737669865 🥵 Book Your One night Stand
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
 
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
 
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
怎样办理伯明翰大学学院毕业证(Birmingham毕业证书)成绩单留信认证
 

Commercial Ethnography Euro Ia 2008 Kalbach

  • 1. Commercial Ethnography Innovating Information Experiences
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 4. Analysis Environment Industry Organisation Physical Environment Technical Setup Opportunities Pains/Pleasures Known Needs & Ideas Effectiveness/Ineffectiveness Efficiencies/Inefficiencies Workarounds Novel Technologies Artefacts Tools Resources Work Products People & Work Actors Roles Work Activities Observations
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. One thing I find helpful is sometimes when matters cross boundaries, you can have three books open on your desk at the same time and refer to all of them at once. I don’t know whether that would be possible if you were looking online. “ „
  • 20.
  • 21.
  • 22. We had to out-book the book “ „
  • 23. Tangible UI Easy to Recognize Shareable Online > Offline “ Whenever we are organizing information, the book is too powerful an idea to do without in some form or other.“ - David Gelernter
  • 24.
  • 25.