Hi Everyone, My name is Clarice, an Ateneo Graduate School of Business student, and here is the Chapter 12 in the Marketing 4.0-Marketing from Traditional to Digital book by Kotler, Kartajaya and Setiawan

1. https://claricesy19.wixsite.com/thepetitetraveler
1
Marketing 4.0
(Marketing from Traditional to Digital)
Clarice Sy
Ateneo Graduate School of Business
GETTING TO WOW!

2. https://claricesy19.wixsite.com/thepetitetraveler
1. What is a “WOW”?
2. Enjoy, Experience, Engage: WOW!
3. Are you ready to WOW?
Outline:
Getting to WOW!

3. https://claricesy19.wixsite.com/thepetitetraveler
1. What is a “WOW”?
3 Characteristics of a WOW:
SURPRISING
• When one has a certain expectation
but gets much more, that’s a WOW
moment

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1. What is a “WOW”?
3 Characteristics of a WOW:
PERSONAL
• a WOW is personal and can be
triggered only by the person
experiencing it.

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1. What is a “WOW”?
3 Characteristics of a WOW:
CONTAGIOUS
• One who experiences a WOW
moment will advocate and spread
the good news to many others

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2. Enjoy, Experience, Engage: WOW!
Goal is to secure highest level
of customer engagement
Enjoyment Experience Engagement

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3. Are you ready to WOW?
Shift from awareness to
advocacy
Winning companies and brands are
those that don’t leave WOW moments to
chance. They create WOW by design.
Awareness Advocacy

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Back in 2017…
“To be the most
luxurious hotel”
1. Local Application
Getting to WOW!

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1. Local Application
Getting to WOW!
Clarice,
Sales Manager
Mr. Go,
President
Engagement

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1. Local Application
Getting to WOW!
He became a contagious loyal client

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2. Local Application
Getting to WOW!
Meet Chef Rico

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2. Local Application
Getting to WOW!

13. https://claricesy19.wixsite.com/thepetitetraveler
1. What is a “WOW”?—3 characteristics:
surprising, personal and contagious
2. Enjoy, Experience, Engage: WOW!—
highest level of customer engagement
3. Are you ready to WOW?—shift
awareness to advocacy
Summary:
Getting to WOW!

14. https://claricesy19.wixsite.com/thepetitetraveler
ARE YOU ONE OF
THEM?
Summary:
Getting to WOW!

15. https://claricesy19.wixsite.com/thepetitetraveler
15
Marketing 4.0
(Marketing from Traditional to Digital)
Clarice Sy
Ateneo Graduate School of Business
GETTING TO WOW!