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What’s Before 
Mobile First? 
@KenTabor
I figure you already have 
permission for a mobile 
first design
What’s before your 
mobile site goes live for 
the entire world to see?
¿Why is M0biLeF1rst KrazY? 
How many mobile users 
visit? iOS? Android? How 
big? 4”/5”/7”/10”? Unified 
design? Phone && ...
7 Ways Of Hammering 
Your Design Into Shape
1:Google Analytics 
2:iOS Simulator 
3:Chrome Emulation 
4:Safari Remote Debug 
5:Chrome Remote Debug 
6:GhostLab 
7:PageS...
#1: What’s a Way You 
Can Learn About Your 
Mobile Users?
Google Analytics 
Reporting
Avoid “vanity metrics” 
like page counts
The following stats are 
from my personal blog 
blog.katworksgames.com
Device Info 
2013 1st Half 2013 2nd Half 2014 1st Half 
iPhone iPhone iPhone 
iPad iPad iPad 
Nexus 7 Nexus 7 Nexus 5 
Gal...
iOS Versions 
2013 1st Half 2013 2nd Half 2014 1st Half 
6.1.3 6.1.3 7.0.4 
6.0.1 6.1.4 7.1 
6.1.2 7 7.1.1 
6.1 7.0.4 7.0....
Mobile Screen Resolution 
2013 1st Half 2013 2nd Half 2014 1st Half 
768x1024 768x1024 768x1024 
320x568 320x568 320x568 
...
Country 
2013 1st Half 2013 2nd Half 2014 1st Half 
United States United States United States 
India India India 
United K...
Default G/A dashboard is 
big data overload
Build a custom 
dashboard reporting 
mobile stats
What’s Before 
Mobile First? 
Friday Sept 5th at 10am 
Come to my talk and learn 
everything I know 
Receive a free link t...
UXPA Dallas - Google Analytics and What's Before Mobile First
UXPA Dallas - Google Analytics and What's Before Mobile First
UXPA Dallas - Google Analytics and What's Before Mobile First
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UXPA Dallas - Google Analytics and What's Before Mobile First

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What's Before Mobile First? Learn about Google Analytics and how it lets you learn about your users. Devices brands, screen sizes, and locations inform your decisions based on user experience.

Published in: Technology

UXPA Dallas - Google Analytics and What's Before Mobile First

  1. 1. What’s Before Mobile First? @KenTabor
  2. 2. I figure you already have permission for a mobile first design
  3. 3. What’s before your mobile site goes live for the entire world to see?
  4. 4. ¿Why is M0biLeF1rst KrazY? How many mobile users visit? iOS? Android? How big? 4”/5”/7”/10”? Unified design? Phone && Tablet && Laptop? QA hardware $$$? Responsive? Adaptive? Simulate? Emulate? Performance? Big Data?
  5. 5. 7 Ways Of Hammering Your Design Into Shape
  6. 6. 1:Google Analytics 2:iOS Simulator 3:Chrome Emulation 4:Safari Remote Debug 5:Chrome Remote Debug 6:GhostLab 7:PageSpeed Insights
  7. 7. #1: What’s a Way You Can Learn About Your Mobile Users?
  8. 8. Google Analytics Reporting
  9. 9. Avoid “vanity metrics” like page counts
  10. 10. The following stats are from my personal blog blog.katworksgames.com
  11. 11. Device Info 2013 1st Half 2013 2nd Half 2014 1st Half iPhone iPhone iPhone iPad iPad iPad Nexus 7 Nexus 7 Nexus 5 Galaxy Nexus GT-I9300 Nexus 7 Nexus 4 Nexus 4 Nexus 4
  12. 12. iOS Versions 2013 1st Half 2013 2nd Half 2014 1st Half 6.1.3 6.1.3 7.0.4 6.0.1 6.1.4 7.1 6.1.2 7 7.1.1 6.1 7.0.4 7.0.6 6.1.4 7.0.3 7.0.3
  13. 13. Mobile Screen Resolution 2013 1st Half 2013 2nd Half 2014 1st Half 768x1024 768x1024 768x1024 320x568 320x568 320x568 320x480 320x480 320x480 720x1280 360x640 360x640 800x1280 720x1280 360x592
  14. 14. Country 2013 1st Half 2013 2nd Half 2014 1st Half United States United States United States India India India United Kingdom United Kingdom United Kingdom Germany Germany Canada Japan Canada Germany
  15. 15. Default G/A dashboard is big data overload
  16. 16. Build a custom dashboard reporting mobile stats
  17. 17. What’s Before Mobile First? Friday Sept 5th at 10am Come to my talk and learn everything I know Receive a free link to my mobile dashboard @KenTabor

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