marketing plan

1. THAT’S Y FOOD

2. •MARKETING PLAN

3. • THE COMPANY NEEDS TO IMPROVE THERE
CUSTOMER BASE
• THE COMPANY NEEDS TO DEVELOP NEW
MARKETING STARTEGY
• THE COMPANY LAGS BEHIND THE MARKET
LEADERS
SITUATION

4. • TO OFFER INCENTIVES TO THE CUSTOMER
• TO CHARGE LESS FOR SERVICE TAX
• TO PROVIDE FREE AND FAST DELIVERY
• TO ENCOURAGE CUSTOMERS
PURPOSED
ACTIONS

6. • THE LEADING BUSINESS COMPETITORS ARE
ZOMATO,FOOD PANDA,SWIGGY.
• THE COMPANY IS FAR BEHIND THESE
MARKET LEADER

7. • HEAVY COMPETITON
• CONSUMER EXPECTATION
THREATS

8. • WORKING INDIVIDUALS
• TEENAGERS
• CHILDRENS
TARGET
CONSUMERS

9. • TO BECOME MARKET LEADER
• TO ACHIEVE REVENUES TAREGTS
• TO INCREASE THERE BRAND VALUE

10. • QUALITY OF THE SERVICE
• CUSTOMER SATISFACTION
• LOW PRICE STRATEGY
FOCUS

11. • BECOME A MARKET LEADER WITHIN ONE
YEAR TIME PERIOD
• TO ACHIEVE DESIRED NET INCOME TWICE THE
CURRENT INCOME IN THAT ONE YEAR PERIOD

12. IS IT POSSIBLE?

13. YES,

14. • CUSTOMER WANT TIMELY DELIVERY OF THEIR
ORDER
• CUTOMER NEEDS MORE DISCOUNTS ON THERE
BILL
• CUSTOMER WILL LIKE WIDE RANGE OF CHOICES

15. • WIDE RANGE OF CHOICES FOR THE
CUSTOMERS
• HIGH RATIO’S TO THE COLLABORATORS
COMPETITOR’S
OFFERING

16. • HIGH RATED RESTAURANTS
• EMPLOYEES
• SOCIAL MEDIA
COLLABORATORS

17. ATTRIBUTES

18. • FREE FOOD, IF NOT DELIVERED ON TIME
• 30 MINS DELIVERY SERVICE TIME
• MORE DISCOUNTS BASED ON THE CREDITABLE
POINTS

19. OUR MOTTO

20. FREE MOVIE TICKETS OR CONCERT TICKETS OR GIFT
VOUCHERS OR FOOD COUPONS WILL BE GIVEN TO
CUSTOMER IF THEY HAVE PREMIUM PAID ACCOUNT

21. CHANNEL FOR
COMMUNICATION
WITH THE
CUSTOMER
SOCIAL
PLLATFORM

22. IMPLEMENTATION

23. GROUND
WORK TEAM
MANAGEMENT
TEAM
SOFTWARE
TEAM
RESTAURANTS
ADVERTISING
TEAM
CUSTOMERS
ORGANTATIONAL
STRUCTURE

24. • THE TEAM HAS TO VIST THE RESTAURANTS
AND UPDATE THE INFORMATION OF THEIR
MENU REGURARLY
GROUND WORK TEAM

25. • OFFERINGS GIVEN TO THE CUSTOMER
SHOULD REVIEWED BASED ON THE CURRENT
MENUE PRICE
MANAGEMENT TEAM

26. BASED ON THE MENU PRICE THE SOFTWARE
TEAM SHOULD UPDATE THE ONLINE MENU
THEY SHOULD CONNECT THE CUSTOMER TO
NEARBY DELIEVERY STAFF .
SOFTWARE
TEAM

27. • THE TEAM TO CONSTANTLY UPDATE THE
CUSTOMERS WHEREVER POSSIBLE TO CREATE
A IMPACT OF THE BRAND
ADVERTISING
TEAM

29. DISCLAIMER
created by,
kv yashwanth, PSG college of technology
coimbatore,during the marketing internship by
prof.Sameer Mathur ,IIM lucknow