Presentation provided to the New Hampshire State Council - Human Resources Leadership Conference attendees. Discussion of social media in human resources, job seekers, organizations, and professional development activities.
Marel Q1 2024 Investor Presentation from May 8, 2024
New Hampshire State Council Human Resources Leadership Conference Oct 2009
1. Social Media for HR Professionals
Recruiting, research, organizational and personal brands.
October 2009
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2. Who We Are
AleuroSolutions
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Aleuromedia
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(603) 233-5078
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Tara Mahady Kelley-sue LeBlanc
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3. Which side of the fence are you on?
Already using it
and want to
On the fence.
know more.
Don’t believe it has a role
in your organizations.
Social Media
Just plain terrified.
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4. Evolution of Marketing
Social Media
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5. Broadcast
Photo credit : fxgeek's photostream
licensed through Creative Commons
Photo credit: Human Productivity Lab,
licensed through Creative Commons
All of these channels pushed a message.
The audience participated by listening and buying.
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
6. Evolution of Marketing
The audience participates on
all levels now. Evaluating,
promoting, advising,
requesting.
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
7. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
8. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
9. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
10. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
11. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
12. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
13. The Power has Shifted
✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
14. It’s about the people
✤ Relationships are made between people
✤ Personal brands lend equity to the organizational
brand
✤ Humanizing the organization and the mission is
key
Aleuromedia LLC www.aleuromedia.com KSLeBlanc
15. Why is this all relevant to HR?
✤ Your Employerʼs HR Policy
- what does social media cost with
respect to worker productivity?
- what is the impact of a closed policy?
- what about harassment?
promotions? hiring? etc., etc.,
✤ Your Research Efforts
- source candidates
- staying competitive in the market
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
16. Why is this all relevant to HR?
✤ Your Recruitment Efforts
- low cost, rapid access to candidates
- demonstrated corp culture
- demonstrated corp transparency
✤ Your Professional Development Efforts
- continuing education
- mentor attainment, mentorship
-career opportunities
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
17. Policies and Plans
Have you considered Social Media?
October 2009
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18. Social Media Hazards
CAUTION
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19. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
20. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
✤ “The analysis is seriously flawed.
Productivity is measured by dividing
output by input. There's no way you
can simply conduct a survey and make
any valid conclusions about the impact
on productivity.”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
21. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
✤ “So we know that staff spend a lot of time on these sites, but wonder
what percentage is work related content! To me it shows there is a
culture of Web 2.0 within the business but no tools to channel this! If
they had, then they could benefit on the conversations (i.e. someone
unhappy because their monitor keeps flickering (health & safety) or
somebody potentially slagging off a customer (reputation).”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
22. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
✤ “These numbers seem to ignore the
hidden benefits of employees using
social media while at work. They
assume that every minute (dollar)
spent on a social media site is a lost
dollar, which is not the case, given the
usefulness of those sites to business.”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
23. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
✤ ”Social networking websites allow many opportunities for employees
to stay current with the news in their field. With facts and news flying
around these sites constantly, the ability to gather information
becomes easier for those active in social media.”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
24. Productivity Myth?
✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/
✤ ”I think more and more businesses
should implement the use of these
social networking sites for their
businesses in order to grown in a
constant changing world of
technology.”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
25. Productivity...
✤ Don’t Ban Facebook
- http://marketingteaparty.com/2009/10/25/dont-ban-facebook/
“I’ve got no research to support this, but my
bet is that an employee that spends excessive
time on Facebook is an employee who:
• Isn’t happy in his/her job, or
• Isn’t challenged enough in his/her job, or
• Doesn’t have an appropriate workload, or
• Isn’t sufficiently interacting with his/her
boss and colleagues.”
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
26. The Four P’s
✤ Plan
✤ Policy
✤ Privacy
✤ Participate
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
27. The ABC’s
Assess Research & Evaluate
Blueprint Define & Plan
Educate, Participate
Cultivate
& Iterate
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
28. Recruiting
Social recruiting?
October 2009
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
29. Recruiting
✤ Your need a strategy
✤ Your top recruits are
evaluating you -
looking for the
“Match.com” love
match employer
✤ Your culture needs to
live and breath in the
social space
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
30. Recruiting
✤ Your need a strategy
...“What are they finding?
✤ Your top recruits are We are here!
evaluating you - We are a great company to work for!
Come, see for yourself!
looking for the
or
“Match.com” love
match employer We don't get it!"
We don't care!"...
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-
✤ Your culture needs to recruiting-is-your-company-saying-we-/
live and breath in the
social space
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
31. Recruiting
✤ Your need a strategy
Social Media Recruiting is "Social". (That's the hardest
part to understand)
✤ Your top recruits are It's not about writing the bigger check than you
evaluating you - competitors.
And, it's not JUST about how many hires you generate.
looking for the It's about getting your message out and engaging your
“Match.com” love Top Recruits, on their terms, on the sites they use, how
they want it, when they want it.
match employer
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-
✤ Your culture needs to recruiting-is-your-company-saying-we-/
live and breath in the
social space
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
32. Recruiting...
“You have to use a "circular" approach. Building a good FB page, with links to
Twitter, which links to LinkedIn, YouTube, etc. is the way to go. That should all
drive them back to your career site, and create a buzz. That said, if you do all of
this, you need to be sure, your career site shows the same "we are WITH IT"
message as the peripheral sites.”
www.RecruitingIn3D.wordpress.com
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
33. Listening to the New Owners of
Your Brand
✤ “Unlike all the networking sites, Twitter posts, and job board
forums where the disaffected go to vent their anger, Sidewiki
makes it possible to post these comments directly to your site.”
✤ Lets talk about this...it is not the tool/platform
... it’s a change in how we communicate and evaluate.
http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
34. Still Feeling Like There’s Too
Much Noise?
“One in five internet users are now on
Twitter or another status update
service”
“Internet users who already use social
network sites such as MySpace,
Facebook or LinkedIn are likely to also
use Twitter: 35%, compared to 6% of
internet users who do not use such
social network sites.”
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
35. Voices
✤ Notice that 30 - 49 age
bracket
✤ The 30 -49
✤ The 18 - 29
“ “
http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
36. Consider This
http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
37. Consider This
It’s important to someone
http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
38. It’s About Relevancy
Twitter is like a
hammer.
One tool, two very
different uses.
http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
50. Social Recruiting
http://www.jonathanduarte.com/linkedin/starbucks-
social-media-recruiting-strategyh
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
51. Zappos.com
✤ Online Shoe Retailer. >$1 Billion in annual sales.
✤ All 198 staff members are twitter users
✤ Lessons:
✤ Your relationships are your brand
✤ Deliver a positive experience
✤ Embrace transparency
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
52. Tools
For your professional development.
October 2009
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
53. Tools...
50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k LinkedIn Facebook 58% over $60k
80% college edu 43% college edu
54% male 46% male
77% of internet users 40 million +
37 yrs + 31 yrs +
Blogs Twitter
31% over $60k 51% over $60k
63% college edu 55% college edu
45% male 47% male
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
So I liked this image for this conversation because it work on multiple levels - every job seeker trying to look more polished and stand out against a crowd and every employer needing to do the same thing - differentiate themselves from the “them” and prove the combination of employee and employer = “us”.
Starting with the campfire we told stories about each other and ourselves trying to find the best hunters and gatherers for our tribe. We probably told the first Fish Story in hieroglyphics on a cave wall. We shouted our broadcast of opinion from Soap Boxes. The found wider distribution of our “message” and “story” through print. We connected on more levels with our “listening audience” through radio. And then ahhh television allowed us to broadcast the image and sound and story we wanted people to see. Early Internet combined our print/radio and television broadcast abilities - people could choose which way they want to receive your broadcast but they still couldn’t contribute to it. Web 2.0 changed that. Social Media bring us back to the campfire where we all can use our critical thinking skills and evaluate what we hear and see and believe, moreover we can share our opnions, ask questions, promote our thinking and find others like minded.
KSL Web 2.0 introduced interaction with users - the first wiki that enabled people to cooperatively define and enhance public facing mediaIt opened up dialogue between business and customers, now businesses listen too.Participation in marketing has become “opt-in”, permission based.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
KSL We made this happen - we have become empowered
Used to be we had HBO and TV Guide and built our schedules around programs (around business)
Then we created the demand for Blockbuster.
Now replaced by even more demand for immediacy and met with NetFIix.
Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
We even want to pick our celebrities.
I think Social Media is great because if you are what you say you are, then it will work to advance you - if you aren’t what you say you are, well then we’ll see that too. Think about what that means to a company, from an employment perspective and more...it means that HR may just be the new PR.
Quote from http://online.wsj.com/article/SB125417485682447495.html#printMode“Careerbuilder.com found that 45% of companies were using social-networking sites to screen potential employees, up from 22% in 2008. Another 11% said that they plan on starting to use the sites. ‘Recruiters are definitely using the Internet to research candidates throughout the hiring process,’ says Rosemary Haefner, vice president of human resources for CareerBuilder.” “...employers and recruiters are Googling candidates' names as well as searching on Facebook, LinkedIn and Twitter, according to Mr. Schawbel. ‘This is done primarily to ensure the integrity and behavior of candidates and to make their resume piles smaller,’ he says”
http://www.youtube.com/watch?v=knc1SujIa8I
video talks about the dangers of knowing things while in a highering role that we normally would not know and the litigation issue(s) that could come from that - religion/political/sexual preference - employers need to prove they didn’t hold a bias - usually we do that by not asking about those things what will you do when you find out accidentally?
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
Content from http://marketingteaparty.com/2009/10/25/dont-ban-facebook/
If you leave here remembering anything - remember this.
Participate comes
AFTER you’ve decided Why you’re using Social Media and How you’ll measure your efforts(Plan).
AFTER you’ve established your Rules of Engagement for yourself and those who are joining your community (Policy).
AFTER you’ve established your level of risk and taken responsibility for managing/protecting your privacy and the privacy of your community members (Privacy).
KSL
The process is iterative. This is not a do it once activity.
A - assess
B - blueprint
C - cultivate
Assess - question where is your audience? Do they want to have “this” conversation “here”?
Blueprint - build your policy and plan, define your measurement criteria - real tangible achievable metrics.
Cultivate - this takes time, it’s no silver bullet, you must educate the employees, mgmt, customers,
you must participate, and then start the ABC’s over again.
Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
Content from www.RecruitingIn3D.wordpress.com
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
Quotes from http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/
“‘I believe HR must be more proactive in monitoring and policing it,’ he says, especially since some posts may involve employment law issues that aren’t readily spotted by others. Hodes, among others, provides a brand monitoring service for employers and has added Sidewiki posts to its scrutiny.
And when a negative comment is spotted? ‘If you feel you have to respond, respect the opinion. Don’t be defensive,’ warns Hornung, who likens online discourse to a conversation. ‘If something is really just venting, you can ignore...”
The is the rules of enganegement I’ve been talking about - What will you do? How will you behave? Know this before something happens, and stick to it. Create your policy and refer to it as a guide it may save from reacting emotionally later.
Content from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
Content screenshot from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
See http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html
See http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screenshots from http://www.emc.com/leadership/index.htm and Twitter
Screen shot from Facebook
Screenshot from http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyh
Content from http://www.readwriteweb.com/archives/zappos_twitter.php
from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1