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Social Media - CONFR - Workshop Lebanon NH

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This workshop will give you:
 a strong foundation in the evolution of social media
 the context within which to approach your own social media strategy
 specific ideas for how to integrate social media into your development plan
 the right questions to be asking yourself and your organization when thinking about
implementing social media for the social sector with your other fundraising priorities
 strategies for implementing social media techniques without a large budget
 examples and how-to’s to become more comfortable navigating within the social
media landscape.

Published in: Education, Technology, Design
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Social Media - CONFR - Workshop Lebanon NH

  1. 1. Aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  2. 2. Kelley-Sue LeBlanc www.aleuromedia.com Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  3. 3. Evolution of Marketing Social Media KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  4. 4. Broadcast All of these channels pushed a message. This conditioned us to participate by listening and consuming. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  5. 5. Attention Span is Premium The audience participates on all levels now. Evaluating, promoting, advising, requesting. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  6. 6. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  7. 7. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  8. 8. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  9. 9. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  10. 10. Your Website KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  11. 11. Consider This KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  12. 12. My Number One Search Tool KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  13. 13. Preparation KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  14. 14. Four P’s Plan Policy Privacy Participate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  15. 15. ABC’s Assess ...........research, question, evaluate Blueprint .......... define, plan, measure Cultivate ...........educate, participate, iterate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  16. 16. Goals Community Development - Social media is about people and their relationships with each other. A Social Network is a collection of people with a common goal or shared interest. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  17. 17. Goals Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  18. 18. Goals Fundraising - Social Media is NOT another mailing list or a call sheet. It is NOT another donate now button. It can augment your fundraising efforts by enabling swift event driven actions and by weaving together the access and interaction of the communications and calls to action. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  19. 19. Goals Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  20. 20. Landscape Blog roll edu org Program Blogs Program Blogs Writers Forum Visual Arts Forum PowerCampus Cvent Angel, BlackBoard KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  21. 21. The Layers School Class of Class of Cause Page Alumni/Group Class of Alumni/Group Class of Alumni/Group Alumni/Group School Fan Page School Facebook Network MFA | MBA MFA | MBA MFA | MBA Program Group Program Group Program Group Program Program Program Fan Page Fan Page Fan Page student/faculty student/facult other profiles student/faculty student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page student/faculty Fan Page student/facult other profiles Profile Page Fan Page other profiles Profile Page Fan Page other profiles other profiles KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  22. 22. Examples KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  23. 23. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  24. 24. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  25. 25. Social Media Marketing Fan Pages Advertising Event Promotion/Ticket Sales Recruitment KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  26. 26. NHPR KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  27. 27. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  28. 28. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  29. 29. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  30. 30. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  31. 31. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  32. 32. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  33. 33. snap shot from the web http://twitter.com/nhpr KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  34. 34. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  35. 35. snap shot from the web http://www.flickr.com/photos/nhpr/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  36. 36. Music Hall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  37. 37. snap shot from the web http://www.themusichall.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  38. 38. snap shot from the web http://www.themusichall.org/now/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  39. 39. snap shot from the web http://twitter.com/MusicHall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  40. 40. snap shot from the web http://www.facebook.com/musichall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  41. 41. Community Development Groups and Networking Conversation - Relationship Building Video and Audio Content Mentoring
  42. 42. Humane Society KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  43. 43. snap shot from the web http://www.humanesociety.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  44. 44. snap shot from the web http://twitter.com/HumaneSociety/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  45. 45. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  46. 46. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  47. 47. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  48. 48. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  49. 49. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  50. 50. Thought Leadership Blogs, Micro Blogs Podcasts,Vlogs Curating Content Public Profiles
  51. 51. Institute for Sustainable Communities KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  52. 52. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  53. 53. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  54. 54. snap shot from the web http://twitter.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  55. 55. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  56. 56. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  57. 57. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  58. 58. Fundrai$ing Cause Marketing Event-driven calls to action Digital gaming Mobile Marketing
  59. 59. American Red Cross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  60. 60. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  61. 61. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  62. 62. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  63. 63. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  64. 64. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  65. 65. snap shot from the web http://www.facebook.com/redcross
  66. 66. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  67. 67. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  68. 68. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  69. 69. snap shot from the web http://twitter.com/shipmanredcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  70. 70. Service Open/Closed Networks Online Webinars Discussion Groups Alerts
  71. 71. American Public Health Association KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  72. 72. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  73. 73. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  74. 74. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  75. 75. snap shot from the web http://www.gsil.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  76. 76. Measures Profits Membership Retention Search Metrics Engagement - measure the impact of interaction, how much, how often, and what is being shared Influence - identify your key influencers
  77. 77. Aleuromedia Kelley-Sue LeBlanc Sign up for classes or coaching here. www.aleuromedia.com http://aleurosolutions.com/wordpress/classes-and-events/social-media-online-classes/ Follow me on Twitter: @KSL Find me on LinkedIn: www.linkedin.com/in/ksleblanc Fan Aleuro on Facebook: www.facebook.com/aleuromedia

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