Social Media for HR Professionals
                  Recruiting, research, organizational and personal brands.

 October 20...
Who We Are

                                  AleuroSolutions
                            http://www.aleuronpo.com
       ...
Which side of the fence are you on?

                                                          Already using it
          ...
Evolution of Marketing




                         Social Media




Aleuromedia LLC           www.aleuromedia.com   TNMah...
Broadcast




                                           Photo credit : fxgeek's photostream
                             ...
Evolution of Marketing


   The audience participates on
    all levels now. Evaluating,
        promoting, advising,
    ...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
The Power has Shifted

        ✤   On-demand
        ✤   iTunes
        ✤   American Idol
        ✤   Reality TV



Aleuro...
It’s about the people


 ✤   Relationships are made between people
 ✤   Personal brands lend equity to the organizational
...
Why is this all relevant to HR?

                  ✤   Your Employerʼs HR Policy
                      - what does social ...
Why is this all relevant to HR?

                  ✤   Your Recruitment Efforts
                      - low cost, rapid ac...
Policies and Plans
                    Have you considered Social Media?

 October 2009
Aleuromedia LLC             www.al...
Social Media Hazards


                       CAUTION




Aleuromedia LLC         www.aleuromedia.com   TNMahady   KSLeBla...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity Myth?

 ✤   The cost of social media to worker productivity: $2.25 billion
     - http://mashable.com/2009/10...
Productivity...

 ✤   Don’t Ban Facebook
     - http://marketingteaparty.com/2009/10/25/dont-ban-facebook/


             ...
The Four P’s

                   ✤   Plan
                   ✤   Policy
                   ✤   Privacy
                   ...
The ABC’s


          Assess                 Research & Evaluate

          Blueprint              Define & Plan

        ...
Recruiting
                   Social recruiting?

 October 2009
Aleuromedia LLC    www.aleuromedia.com   TNMahady   KSLeBl...
Recruiting

 ✤   Your need a strategy

 ✤   Your top recruits are
     evaluating you -
     looking for the
     “Match.c...
Recruiting

 ✤   Your need a strategy
                                ...“What are they finding?
 ✤   Your top recruits ar...
Recruiting

 ✤   Your need a strategy
                                Social Media Recruiting is "Social". (That's the har...
Recruiting...


 “You have to use a "circular" approach. Building a good FB page, with links to
 Twitter, which links to L...
Listening to the New Owners of
               Your Brand


 ✤   “Unlike all the networking sites, Twitter posts, and job b...
Still Feeling Like There’s Too
 Much Noise?
  “One in five internet users are now on
  Twitter or another status update
  s...
Voices
 ✤   Notice that 30 - 49 age
     bracket

 ✤   The 30 -49

 ✤   The 18 - 29

     “                         “




...
Consider This




                  http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html

Aleuromedia LLC     ...
Consider This




                           It’s important to someone




                  http://www.aleuromedia.com/bl...
It’s About Relevancy


                      Twitter is like a
                        hammer.



                    One ...
Examples
 October 2009
Aleuromedia LLC    www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
EMC2




Aleuromedia LLC   www.aleuromedia.com   TNMahady   KSLeBlanc
Social Recruiting




      http://www.jonathanduarte.com/linkedin/starbucks-
               social-media-recruiting-strat...
Zappos.com

 ✤   Online Shoe Retailer. >$1 Billion in annual sales.

 ✤   All 198 staff members are twitter users

 ✤   Le...
Tools
                  For your professional development.

 October 2009
Aleuromedia LLC           www.aleuromedia.com   ...
Tools...

             50 million +                              300 million +
               40 yrs +                    ...
Tools...




                  http://www.trinet.com/best_practices/hr_minute_podcasts/default.htm


Aleuromedia LLC      ...
Resources

 ✤   http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/...
Resources

 ✤   http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1


 ✤   http://www.li...
Resources

 ✤   http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/


 ✤   http://www.linkedin.com...
New Hampshire State Council Human Resources Leadership Conference Oct 2009
New Hampshire State Council Human Resources Leadership Conference Oct 2009
New Hampshire State Council Human Resources Leadership Conference Oct 2009
New Hampshire State Council Human Resources Leadership Conference Oct 2009
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New Hampshire State Council Human Resources Leadership Conference Oct 2009

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Presentation provided to the New Hampshire State Council - Human Resources Leadership Conference attendees. Discussion of social media in human resources, job seekers, organizations, and professional development activities.

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  • Videos are incorporated to the slideshare so if you get some lag or see loading icons when moving to the next slide at slide3,19, 32, 50 and 57 - its because the system is fetching the youtube video. You can by pass the video by using the SlideShare player controls. All video links in this presentation can also be found here if you'd prefer to open them in another window.

    http://www.youtube.com/watch?v=sIFYPQjYhv8
    http://www.youtube.com/watch?v=knc1SujIa8I
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    http://www.youtube.com/watch?v=75sHpVWB
    http://www.youtube.com/watch?v=6ILQrUrEWe8
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  • So I liked this image for this conversation because it work on multiple levels - every job seeker trying to look more polished and stand out against a crowd and every employer needing to do the same thing - differentiate themselves from the “them” and prove the combination of employee and employer = “us”.
  • Starting with the campfire we told stories about each other and ourselves trying to find the best hunters and gatherers for our tribe. We probably told the first Fish Story in hieroglyphics on a cave wall. We shouted our broadcast of opinion from Soap Boxes. The found wider distribution of our “message” and “story” through print. We connected on more levels with our “listening audience” through radio. And then ahhh television allowed us to broadcast the image and sound and story we wanted people to see. Early Internet combined our print/radio and television broadcast abilities - people could choose which way they want to receive your broadcast but they still couldn’t contribute to it. Web 2.0 changed that. Social Media bring us back to the campfire where we all can use our critical thinking skills and evaluate what we hear and see and believe, moreover we can share our opnions, ask questions, promote our thinking and find others like minded.
  • KSL Web 2.0 introduced interaction with users - the first wiki that enabled people to cooperatively define and enhance public facing mediaIt opened up dialogue between business and customers, now businesses listen too.Participation in marketing has become “opt-in”, permission based.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • KSL We made this happen - we have become empowered
    Used to be we had HBO and TV Guide and built our schedules around programs (around business)
    Then we created the demand for Blockbuster.
    Now replaced by even more demand for immediacy and met with NetFIix.
    Then we go for on demand radio...enter iPOD, on demand TV and audio casts and books iTunes
    We even want to pick our celebrities.
  • I think Social Media is great because if you are what you say you are, then it will work to advance you - if you aren’t what you say you are, well then we’ll see that too. Think about what that means to a company, from an employment perspective and more...it means that HR may just be the new PR.
  • Quote from http://online.wsj.com/article/SB125417485682447495.html#printMode“Careerbuilder.com found that 45% of companies were using social-networking sites to screen potential employees, up from 22% in 2008. Another 11% said that they plan on starting to use the sites. ‘Recruiters are definitely using the Internet to research candidates throughout the hiring process,’ says Rosemary Haefner, vice president of human resources for CareerBuilder.” “...employers and recruiters are Googling candidates' names as well as searching on Facebook, LinkedIn and Twitter, according to Mr. Schawbel. ‘This is done primarily to ensure the integrity and behavior of candidates and to make their resume piles smaller,’ he says”
  • http://www.youtube.com/watch?v=knc1SujIa8I
    video talks about the dangers of knowing things while in a highering role that we normally would not know and the litigation issue(s) that could come from that - religion/political/sexual preference - employers need to prove they didn’t hold a bias - usually we do that by not asking about those things what will you do when you find out accidentally?
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • All quotes from http://mashable.com/2009/10/26/social-media-productivity-cost/
  • Content from http://marketingteaparty.com/2009/10/25/dont-ban-facebook/
  • If you leave here remembering anything - remember this.
    Participate comes
    AFTER you’ve decided Why you’re using Social Media and How you’ll measure your efforts(Plan).
    AFTER you’ve established your Rules of Engagement for yourself and those who are joining your community (Policy).
    AFTER you’ve established your level of risk and taken responsibility for managing/protecting your privacy and the privacy of your community members (Privacy).
  • KSL
    The process is iterative. This is not a do it once activity.
    A - assess
    B - blueprint
    C - cultivate

    Assess - question where is your audience? Do they want to have “this” conversation “here”?
    Blueprint - build your policy and plan, define your measurement criteria - real tangible achievable metrics.
    Cultivate - this takes time, it’s no silver bullet, you must educate the employees, mgmt, customers,
    you must participate, and then start the ABC’s over again.
  • Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
  • Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
  • Content from http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
  • Content from www.RecruitingIn3D.wordpress.com
    http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/
  • Quotes from http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/
    “‘I believe HR must be more proactive in monitoring and policing it,’ he says, especially since some posts may involve employment law issues that aren’t readily spotted by others. Hodes, among others, provides a brand monitoring service for employers and has added Sidewiki posts to its scrutiny.
    And when a negative comment is spotted? ‘If you feel you have to respond, respect the opinion. Don’t be defensive,’ warns Hornung, who likens online discourse to a conversation. ‘If something is really just venting, you can ignore...”
    The is the rules of enganegement I’ve been talking about - What will you do? How will you behave? Know this before something happens, and stick to it. Create your policy and refer to it as a guide it may save from reacting emotionally later.
  • Content from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • Content screenshot from http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • See http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html
  • See http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screenshots from http://www.emc.com/leadership/index.htm and Twitter
  • Screen shot from Facebook
  • Screenshot from http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyh
  • Content from http://www.readwriteweb.com/archives/zappos_twitter.php
  • from LinkedIn.com ...“LinkedIn connects 40 million professionals. Built upon trusted connections and relationships, LinkedIn has established the worlds largest and most powerful business network, with members from all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries.”Other content from http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1
  • Screen shots http://www.trinet.com/best_practices/hr_minute_podcasts/default.htm
  • Screenshot from LinkedIn search for Human Resources
  • Screenshot from LinkedIn search for Human Resources
  • Screenshot from Facebook search for Human Resources
  • Resourceshttp://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyhhttp://www.slideshare.net/PewInternet/the-democratization-of-online-social-networks?src=embedhttp://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1http://beta.socialrecruiting.com/recenthttp://socialrecruitingsummit.com/2009fall/about/http://www.readwriteweb.com/archives/zappos_twitter.php
  • Resources...http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1http://www.linkedin.com/groupsDirectory?results=&sik=1256748620091&pplSearchOrigin=GLHD&keywords=human+resourceshttp://www.jonathanduarte.com/linkedin/whos-tapping-your-talent-pipelinehttp://www.jonathanduarte.com/linkedin/linkedin-job-search-videoshttp://www.jonathanduarte.com/job-search/top-10-benefits-of-using-twitter-for-a-job-searchhttp://www.fistfuloftalent.com/2009/10/a-success-story-using-social-media-to-recruit-and-there-are-more-final.html
  • Resources...http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1http://www.linkedin.com/groups?gid=120142&trk=anetsrch_name&goback=.gdr_1256748620091_1http://www.quantcast.com/http://online.wsj.com/article/SB125417485682447495.html#printModehttp://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.htmlhttp://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html
  • New Hampshire State Council Human Resources Leadership Conference Oct 2009

    1. Social Media for HR Professionals Recruiting, research, organizational and personal brands. October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    2. Who We Are AleuroSolutions http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Aleuromedia PO Box 10251 Bedford NH 03110 (603) 233-5078 info@aleuromedia.com Follow AleuroSolutions on Facebook Follow AleuroSolutions on Twitter Tara Mahady Kelley-sue LeBlanc Join My LinkedIn Network Follow me on Twitter Follow Me on Twitter Join My LinkedIn Network My Google Profile My Google Profile Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    3. Which side of the fence are you on? Already using it and want to On the fence. know more. Don’t believe it has a role in your organizations. Social Media Just plain terrified. Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    4. Evolution of Marketing Social Media Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    5. Broadcast Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    6. Evolution of Marketing The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    7. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    8. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    9. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    10. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    11. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    12. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    13. The Power has Shifted ✤ On-demand ✤ iTunes ✤ American Idol ✤ Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    14. It’s about the people ✤ Relationships are made between people ✤ Personal brands lend equity to the organizational brand ✤ Humanizing the organization and the mission is key Aleuromedia LLC www.aleuromedia.com KSLeBlanc
    15. Why is this all relevant to HR? ✤ Your Employerʼs HR Policy - what does social media cost with respect to worker productivity? - what is the impact of a closed policy? - what about harassment? promotions? hiring? etc., etc., ✤ Your Research Efforts - source candidates - staying competitive in the market Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    16. Why is this all relevant to HR? ✤ Your Recruitment Efforts - low cost, rapid access to candidates - demonstrated corp culture - demonstrated corp transparency ✤ Your Professional Development Efforts - continuing education - mentor attainment, mentorship -career opportunities Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    17. Policies and Plans Have you considered Social Media? October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    18. Social Media Hazards CAUTION Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    19. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    20. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “The analysis is seriously flawed. Productivity is measured by dividing output by input. There's no way you can simply conduct a survey and make any valid conclusions about the impact on productivity.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    21. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “So we know that staff spend a lot of time on these sites, but wonder what percentage is work related content! To me it shows there is a culture of Web 2.0 within the business but no tools to channel this! If they had, then they could benefit on the conversations (i.e. someone unhappy because their monitor keeps flickering (health & safety) or somebody potentially slagging off a customer (reputation).” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    22. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ “These numbers seem to ignore the hidden benefits of employees using social media while at work. They assume that every minute (dollar) spent on a social media site is a lost dollar, which is not the case, given the usefulness of those sites to business.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    23. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ ”Social networking websites allow many opportunities for employees to stay current with the news in their field. With facts and news flying around these sites constantly, the ability to gather information becomes easier for those active in social media.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    24. Productivity Myth? ✤ The cost of social media to worker productivity: $2.25 billion - http://mashable.com/2009/10/26/social-media-productivity-cost/ ✤ ”I think more and more businesses should implement the use of these social networking sites for their businesses in order to grown in a constant changing world of technology.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    25. Productivity... ✤ Don’t Ban Facebook - http://marketingteaparty.com/2009/10/25/dont-ban-facebook/ “I’ve got no research to support this, but my bet is that an employee that spends excessive time on Facebook is an employee who: • Isn’t happy in his/her job, or • Isn’t challenged enough in his/her job, or • Doesn’t have an appropriate workload, or • Isn’t sufficiently interacting with his/her boss and colleagues.” Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    26. The Four P’s ✤ Plan ✤ Policy ✤ Privacy ✤ Participate Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    27. The ABC’s Assess Research & Evaluate Blueprint Define & Plan Educate, Participate Cultivate & Iterate Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    28. Recruiting Social recruiting? October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    29. Recruiting ✤ Your need a strategy ✤ Your top recruits are evaluating you - looking for the “Match.com” love match employer ✤ Your culture needs to live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    30. Recruiting ✤ Your need a strategy ...“What are they finding? ✤ Your top recruits are We are here! evaluating you - We are a great company to work for! Come, see for yourself! looking for the or “Match.com” love match employer We don't get it!" We don't care!"... http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media- ✤ Your culture needs to recruiting-is-your-company-saying-we-/ live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    31. Recruiting ✤ Your need a strategy Social Media Recruiting is "Social". (That's the hardest part to understand) ✤ Your top recruits are It's not about writing the bigger check than you evaluating you - competitors. And, it's not JUST about how many hires you generate. looking for the It's about getting your message out and engaging your “Match.com” love Top Recruits, on their terms, on the sites they use, how they want it, when they want it. match employer http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media- ✤ Your culture needs to recruiting-is-your-company-saying-we-/ live and breath in the social space Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    32. Recruiting... “You have to use a "circular" approach. Building a good FB page, with links to Twitter, which links to LinkedIn, YouTube, etc. is the way to go. That should all drive them back to your career site, and create a buzz. That said, if you do all of this, you need to be sure, your career site shows the same "we are WITH IT" message as the peripheral sites.” www.RecruitingIn3D.wordpress.com http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    33. Listening to the New Owners of Your Brand ✤ “Unlike all the networking sites, Twitter posts, and job board forums where the disaffected go to vent their anger, Sidewiki makes it possible to post these comments directly to your site.” ✤ Lets talk about this...it is not the tool/platform ... it’s a change in how we communicate and evaluate. http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/ Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    34. Still Feeling Like There’s Too Much Noise? “One in five internet users are now on Twitter or another status update service” “Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are likely to also use Twitter: 35%, compared to 6% of internet users who do not use such social network sites.” http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    35. Voices ✤ Notice that 30 - 49 age bracket ✤ The 30 -49 ✤ The 18 - 29 “ “ http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    36. Consider This http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    37. Consider This It’s important to someone http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    38. It’s About Relevancy Twitter is like a hammer. One tool, two very different uses. http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    39. Examples October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    40. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    41. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    42. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    43. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    44. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    45. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    46. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    47. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    48. EMC2 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    49. Social Recruiting http://www.jonathanduarte.com/linkedin/starbucks- social-media-recruiting-strategyh Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    50. Zappos.com ✤ Online Shoe Retailer. >$1 Billion in annual sales. ✤ All 198 staff members are twitter users ✤ Lessons: ✤ Your relationships are your brand ✤ Deliver a positive experience ✤ Embrace transparency Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    51. Tools For your professional development. October 2009 Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    52. Tools... 50 million + 300 million + 40 yrs + 27 yrs + 68% over $60k LinkedIn Facebook 58% over $60k 80% college edu 43% college edu 54% male 46% male 77% of internet users 40 million + 37 yrs + 31 yrs + Blogs Twitter 31% over $60k 51% over $60k 63% college edu 55% college edu 45% male 47% male Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    53. Tools... http://www.trinet.com/best_practices/hr_minute_podcasts/default.htm Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    54. Resources ✤ http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/ ✤ http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyh ✤ http://www.slideshare.net/PewInternet/the-democratization-of-online-social-networks?src=embed ✤ http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1 ✤ http://beta.socialrecruiting.com/recent ✤ http://socialrecruitingsummit.com/2009fall/about/ ✤ http://www.readwriteweb.com/archives/zappos_twitter.php Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    55. Resources ✤ http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.linkedin.com/groupsDirectory? results=&sik=1256748620091&pplSearchOrigin=GLHD&keywords=human+resources ✤ http://www.jonathanduarte.com/linkedin/whos-tapping-your-talent-pipeline ✤ http://www.jonathanduarte.com/linkedin/linkedin-job-search-videos ✤ http://www.jonathanduarte.com/job-search/top-10-benefits-of-using-twitter-for-a-job-search ✤ http://www.fistfuloftalent.com/2009/10/a-success-story-using-social-media-to-recruit-and-there-are-more- final.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc
    56. Resources ✤ http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/ ✤ http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.linkedin.com/groups?gid=120142&trk=anetsrch_name&goback=.gdr_1256748620091_1 ✤ http://www.quantcast.com/ ✤ http://online.wsj.com/article/SB125417485682447495.html#printMode ✤ http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html ✤ http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

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