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photo courtesy of Steve Weaver via Flickr                    photo courtesy of luc legay via Flickr




                  ...
WHO WE ARE
                         Tara Mahady
                         Follow me on Twitter
                         Joi...
photo courtesy of BenSpark via Flickr




         WHAT SIDE OF THE FENCE ARE
                  YOU ON?
Aleuromedia LLC   ...
Where are
           you?

                                       On the fence.
                                          ...
Just plain terrified.



                  YOU MAY BE RIGHT TO BE SCARED.


                     • If you are not particip...
Did you know?



    The following video can be found
    here -
    http://www.youtube.com/watch?
    v=jpEnFwiqdx8




A...
Did you know?




   All that information is already almost a year old.




Aleuromedia LLC               www.aleuromedia....
On this side of the fence:



       FEELING LIKE
       THERE’S TOO
       MUCH NOISE?


Aleuromedia LLC            www.a...
CONSIDER THIS




Aleuromedia LLC      www.aleuromedia.com   KSLeBlanc
CONSIDER THIS




                  It’s important to someone




Aleuromedia LLC         www.aleuromedia.com   KSLeBlanc
IT’S ABOUT RELEVANCY



            Twitter is like a
               hammer.


          One tool, two very
           dif...
IT’S ABOUT LISTENING TO
                      YOUR COMMUNITY



                  Is your community using Twitter?




Ale...
IT’S ABOUT LISTENING TO
                      YOUR COMMUNITY



                  Is your community using Twitter?


     ...
photo courtesy of D.Reichardt via Flickr




       THE EVOLUTION OF MARKETING

Aleuromedia LLC   www.aleuromedia.com     ...
EVOLUTION OF MARKETING




                  Social Media




Aleuromedia LLC    www.aleuromedia.com   KSLeBlanc
BROADCAST




                                           Photo credit : fxgeek's photostream
                             ...
EVOLUTION OF
                     MARKETING

 The audience participates on
   all levels now. Evaluating,
       promoting...
EVOLUTION OF
     MARKETING

                  Presence is no longer enough.
                  People are no longer going ...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
THE POWER HAS
     SHIFTED

           On-demand

           iTunes

           American Idol

           Reality TV



Al...
IT’S ABOUT THE PEOPLE


        Relationships are made between people

        Personal brands lend equity to the
        ...
photo courtesy of Automania via Flickr




            WHY SOCIAL MEDIA FOR THE
                 SOCIAL SECTOR?
Aleuromedi...
DONOR LOYALTY Q1 2009 -
                  ENVIRONMENTAL ORGS.




                                            Q1 2009 Inde...
5-YEAR INDEX REVENUE
                  AND DONOR TRENDS




                          Q1 2009 Index of National Fundraisin...
WHY DO HIGH NET
                     DONORS STOP GIVING?




 Bank of America 2008
 Study of High Net Worth
 Philanthropy
...
PEOPLE ARE TALKING...


                        http://mashable.com/2009/03/26/social-media-nonprofit-study/




Aleuromedi...
SOCIAL MEDIA DIALOGUE



                       http://mashable.com/2009/03/26/social-media-nonprofit-study/




Aleuromedi...
MEET YOUR CONSTITUENTS
           WHERE THEY ARE




  Photo courtesy of Dru
  Bloomfield, flickr
  creative commons




A...
BENEFITS OF AN ONLINE
   COMMUNITY




Aleuromedia LLC   www.aleuromedia.com   TMahady
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.




Aleuromedia LLC ...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
BENEFITS OF AN ONLINE
   COMMUNITY

     •    Reinforces all other fundraising and marketing tactics.
     •    Builds you...
SOME INFORMATION FROM YOUR
     NONPROFIT COLLEAGUES




Aleuromedia LLC   www.aleuromedia.com   TMahady
photo courtesy of a river runs through via Flickr




                  THE TOOLS AVAILABLE

Aleuromedia LLC         www.a...
TOOLS




Aleuromedia LLC   www.aleuromedia.com   KSLeBlanc
TOOLS

        SlideShare
                     •   Google
                                               •   Flickr

     ...
WEB 2.0 TOOLS FOR
             PROFESSIONALS



Aleuromedia LLC   www.aleuromedia.com   KSLeBlanc
                        ...
LINKEDIN




Aleuromedia LLC                                            www.aleuromedia.com                               ...
PLAXO




Aleuromedia LLC                                            www.aleuromedia.com                                  ...
XING




Aleuromedia LLC                                            www.aleuromedia.com                                   ...
FACEBOOK




Aleuromedia LLC                                            www.aleuromedia.com                               ...
GOOGLE PROFILE




Aleuromedia LLC                                           www.aleuromedia.com                          ...
CREATE A PLAN




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC                  www.aleuromedia.com
         ...
CREATE A PLAN
               You have to start with a plan

                      Be selective and choose tools you will u...
CREATE A PLAN
               You have to start with a plan

                      Be selective and choose tools you will u...
CREATE A PLAN
               You have to start with a plan

                      Be selective and choose tools you will u...
CODE OF CONDUCT




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC
                                            ...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history




Aleuromedia LLC
   Kelley-Sue L...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history

               Be transparent - po...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history

               Be transparent - po...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history

               Be transparent - po...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history

               Be transparent - po...
CODE OF CONDUCT

               Be honest - do not inflate your skills or work history

               Be transparent - po...
MAINTAIN AND
         MEASURE




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC
                              ...
MAINTAIN AND
         MEASURE
               As with anything you choose to do; do it well.

                      do keep...
MAINTAIN AND
         MEASURE
               As with anything you choose to do; do it well.

                      do keep...
MAINTAIN AND
         MEASURE
               As with anything you choose to do; do it well.

                      do keep...
MAINTAIN AND
         MEASURE
               As with anything you choose to do; do it well.

                      do keep...
WEB 2.0 TOOLS FOR
             ORGANIZATIONS



Aleuromedia LLC   www.aleuromedia.com   TMahady
WIGGIO




Aleuromedia LLC                                            www.aleuromedia.com                                 ...
FLOCK




Aleuromedia LLC                                            www.aleuromedia.com                                  ...
TWITTER




Aleuromedia LLC                                            www.aleuromedia.com                                ...
SOCIAL ACTIONS




Aleuromedia LLC                                            www.aleuromedia.com                         ...
FACEBOOK




Aleuromedia LLC                                           www.aleuromedia.com                                ...
CAUSES




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC                  www.aleuromedia.com
                ...
YAMMER




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC
                                                     ...
MGIVE




Aleuromedia LLC
   Kelley-Sue LeBlanc for Aleuromedia LLC
                                                      ...
photo courtesy of MGSpillar via Flickr




                  STEPS ALONG THE PATH

Aleuromedia LLC          www.aleuromedi...
THE THREE P’S




Aleuromedia LLC      www.aleuromedia.com   KSLeBlanc
THE THREE P’S




          Policy




Aleuromedia LLC       www.aleuromedia.com   KSLeBlanc
THE THREE P’S




          Policy
                        Plan



Aleuromedia LLC       www.aleuromedia.com   KSLeBlanc
THE THREE P’S




          Policy
                        Plan
                                            Privacy

Aleur...
PLANNING AND STRATEGY


      You must start with a plan.

      There is no social media kit.


                       Aw...
PLANNING AND STRATEGY



            Marketing and Fundraising oriented goals
            can be achieved through Social M...
ABC’s


   Assess                           Research & Evaluate

         Blueprint                  Define & Plan

      ...
Before You Start


              Is your audience using social media now?


              Will social media help your busi...
Ask Yourself


     What operational goals do
     we want to achieve?
     What marketing goals do
     we want to achiev...
Develop Policies



                        How will we handle negatives?


                  Who will respond on behalf o...
Ask More Questions

       How much time and money are
       we willing to risk?
                                What bud...
MEASURE,
         MEASURE, MEASURE



Aleuromedia LLC   www.aleuromedia.com   KSLeBlanc
MEASURE WHAT?



                  Do traditional web
                   metrics apply?




   Sometimes.




Aleuromedia ...
ROI AND RISK MANAGEMENT




         Jeremiah Owyang suggests, Social Media measurement is
             more like a “GPS, ...
ROI AND RISK MANAGEMENT



          “what makes social media so confounding for so many is
            that its success h...
ROI AND RISK MANAGEMENT



                  Profits               Engagement

                  Prospects             Bra...
EXAMPLES

Aleuromedia LLC    www.aleuromedia.com   TMahady
National Wildlife Foundation



                  An Example


Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Squam Lakes Natural
                    Science Center



                         An Example


Aleuromedia LLC         ww...
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Clean Air Cool Planet



                         An Example


Aleuromedia LLC          www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
Aleuromedia LLC   www.aleuromedia.com   TMahady
photo credit: TMahady




                  LAST THOUGHTS

Aleuromedia LLC      www.aleuromedia.com                       ...
Revolution or Evolution

         The following video can be
         found here -

         http://www.youtube.com/
     ...
THANK YOU
                 Aleuromedia
                PO Box 10251
              Bedford NH 03110
               (603) 23...
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Social Media and Community Development Presentation - Given on behalf of the National Association of Nature Center Adminstrators 2009

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Aleuromedia presentation on Social Media and Community Development prepared and given on behalf of the National Association of Nature Center Administrators at the 2009 Summit, held at Squam Lake, in Holderness, NH.

Major topics include introduction to social media platforms tools and concepts. The importance of social media policies, plans and strategies and initial guidance for policy and plan development.

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Social Media and Community Development Presentation - Given on behalf of the National Association of Nature Center Adminstrators 2009

  1. 1. photo courtesy of Steve Weaver via Flickr photo courtesy of luc legay via Flickr SOCIAL NETWORKS FOR COMMUNITY DEVELOPMENT AleuroNPO presentation for ANCA - 8/27/09 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  2. 2. WHO WE ARE Tara Mahady Follow me on Twitter Join My LinkedIn Network Check out my Google Profile Kelley-sue LeBlanc LinkedIn Follow Me on Twitter My Google Profile AleuroSolutions Aleuromedia info@aleuromedia.com http://www.aleuronpo.com PO Box 10251 Follow AleuroSolutions on Facebook www.aleurosolutions.com Bedford NH 03110 Follow AleuroSolutions on Twitter www.aleuromedia.com (603) 233-5078 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  3. 3. photo courtesy of BenSpark via Flickr WHAT SIDE OF THE FENCE ARE YOU ON? Aleuromedia LLC www.aleuromedia.com TMahady
  4. 4. Where are you? On the fence. Already using it Social and want to know more. Don’t believe it has a role in your organizations. Media Just plain terrified. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  5. 5. Just plain terrified. YOU MAY BE RIGHT TO BE SCARED. • If you are not participating you are at risk. • If you are participating without a policy or a plan you are at risk. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  6. 6. Did you know? The following video can be found here - http://www.youtube.com/watch? v=jpEnFwiqdx8 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  7. 7. Did you know? All that information is already almost a year old. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  8. 8. On this side of the fence: FEELING LIKE THERE’S TOO MUCH NOISE? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  9. 9. CONSIDER THIS Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  10. 10. CONSIDER THIS It’s important to someone Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  11. 11. IT’S ABOUT RELEVANCY Twitter is like a hammer. One tool, two very different uses. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  12. 12. IT’S ABOUT LISTENING TO YOUR COMMUNITY Is your community using Twitter? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  13. 13. IT’S ABOUT LISTENING TO YOUR COMMUNITY Is your community using Twitter? Are you listening to them? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  14. 14. photo courtesy of D.Reichardt via Flickr THE EVOLUTION OF MARKETING Aleuromedia LLC www.aleuromedia.com TMahady
  15. 15. EVOLUTION OF MARKETING Social Media Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  16. 16. BROADCAST Photo credit : fxgeek's photostream licensed through Creative Commons Photo credit: Human Productivity Lab, licensed through Creative Commons All of these channels pushed a message. The audience participated by listening and buying. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  17. 17. EVOLUTION OF MARKETING The audience participates on all levels now. Evaluating, promoting, advising, requesting. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  18. 18. EVOLUTION OF MARKETING Presence is no longer enough. People are no longer going to accept a one-sided dialogue with the brands they consume. Jennifer Leggio Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  19. 19. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  20. 20. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  21. 21. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  22. 22. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  23. 23. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  24. 24. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  25. 25. THE POWER HAS SHIFTED On-demand iTunes American Idol Reality TV Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  26. 26. IT’S ABOUT THE PEOPLE Relationships are made between people Personal brands lend equity to the organizational brand Humanizing the organization and the mission is key Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  27. 27. photo courtesy of Automania via Flickr WHY SOCIAL MEDIA FOR THE SOCIAL SECTOR? Aleuromedia LLC www.aleuromedia.com TMahady
  28. 28. DONOR LOYALTY Q1 2009 - ENVIRONMENTAL ORGS. Q1 2009 Index of National Fundraising Performance www.blackbaud.com/targetanalytics Aleuromedia LLC www.aleuromedia.com TMahady
  29. 29. 5-YEAR INDEX REVENUE AND DONOR TRENDS Q1 2009 Index of National Fundraising Performance www.blackbaud.com/targetanalytics Aleuromedia LLC www.aleuromedia.com TMahady
  30. 30. WHY DO HIGH NET DONORS STOP GIVING? Bank of America 2008 Study of High Net Worth Philanthropy http:// newsroom.bankofameric a.com/index.php? s=23&item=105 Aleuromedia LLC www.aleuromedia.com TMahady
  31. 31. PEOPLE ARE TALKING... http://mashable.com/2009/03/26/social-media-nonprofit-study/ Aleuromedia LLC www.aleuromedia.com TMahady
  32. 32. SOCIAL MEDIA DIALOGUE http://mashable.com/2009/03/26/social-media-nonprofit-study/ Aleuromedia LLC www.aleuromedia.com TMahady
  33. 33. MEET YOUR CONSTITUENTS WHERE THEY ARE Photo courtesy of Dru Bloomfield, flickr creative commons Aleuromedia LLC www.aleuromedia.com TMahady
  34. 34. BENEFITS OF AN ONLINE COMMUNITY Aleuromedia LLC www.aleuromedia.com TMahady
  35. 35. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. Aleuromedia LLC www.aleuromedia.com TMahady
  36. 36. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. Aleuromedia LLC www.aleuromedia.com TMahady
  37. 37. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. Aleuromedia LLC www.aleuromedia.com TMahady
  38. 38. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. Aleuromedia LLC www.aleuromedia.com TMahady
  39. 39. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. Aleuromedia LLC www.aleuromedia.com TMahady
  40. 40. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. Aleuromedia LLC www.aleuromedia.com TMahady
  41. 41. BENEFITS OF AN ONLINE COMMUNITY • Reinforces all other fundraising and marketing tactics. • Builds your brand. • Allows constituents to connect with you & your organization regularly. • Creates dialogue & allows a way for you to address questions, concerns, and ideas directly. • Another way for you to interact with your constituents regularly without always ‘asking’ them for something. • Provides an ongoing ‘listening lab’ for you to understand what is most important to your constituents. • Eventually allows another fundraising and advocacy channel. Aleuromedia LLC www.aleuromedia.com TMahady
  42. 42. SOME INFORMATION FROM YOUR NONPROFIT COLLEAGUES Aleuromedia LLC www.aleuromedia.com TMahady
  43. 43. photo courtesy of a river runs through via Flickr THE TOOLS AVAILABLE Aleuromedia LLC www.aleuromedia.com TMahady
  44. 44. TOOLS Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  45. 45. TOOLS SlideShare • Google • Flickr Yammers • Causes • AboutUS YouTube • Facebook • WordPress Twitter • TechSoup • Network for Good Creative • NetSquared Commons • GoodSearch ... to name a few Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  46. 46. WEB 2.0 TOOLS FOR PROFESSIONALS Aleuromedia LLC www.aleuromedia.com KSLeBlanc TMahady
  47. 47. LINKEDIN Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  48. 48. PLAXO Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  49. 49. XING Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  50. 50. FACEBOOK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  51. 51. GOOGLE PROFILE Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  52. 52. CREATE A PLAN Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  53. 53. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  54. 54. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Set goals for building your network Choose businesses, organizations, and individuals with whom you want to build a relationship Invite them to connect with you Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  55. 55. CREATE A PLAN You have to start with a plan Be selective and choose tools you will use regularly Create rules for how and when you’ll make updates Set goals for building your network Choose businesses, organizations, and individuals with whom you want to build a relationship Invite them to connect with you Choose leaders and mentors and ask them for help Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  56. 56. CODE OF CONDUCT Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  57. 57. CODE OF CONDUCT Be honest - do not inflate your skills or work history Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  58. 58. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  59. 59. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  60. 60. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  61. 61. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  62. 62. CODE OF CONDUCT Be honest - do not inflate your skills or work history Be transparent - post all your relevant jobs and experience Be consistent - do not be one personality in one network and another in a different network Be helpful, answer questions, take time to be a good internet citizen Be respectful of your connections time and privacy - do not forward every thought or make introductions that are not validated Check your facts - do not publish fallacies Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  63. 63. MAINTAIN AND MEASURE Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  64. 64. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  65. 65. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  66. 66. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  67. 67. MAINTAIN AND MEASURE As with anything you choose to do; do it well. do keep your profiles up to date lagging for years and only updating them when looking for new professional opportunities makes people feel used Discontinue your memberships in networks you are not enjoying or getting anything from Break connections with individuals who are misusing the tools and who are not demonstrating good citizenship Google yourself - make sure the professional and personal images of you are Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  68. 68. WEB 2.0 TOOLS FOR ORGANIZATIONS Aleuromedia LLC www.aleuromedia.com TMahady
  69. 69. WIGGIO Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  70. 70. FLOCK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  71. 71. TWITTER Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  72. 72. SOCIAL ACTIONS Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  73. 73. FACEBOOK Aleuromedia LLC www.aleuromedia.com KSLeBlanc Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleurosolutions.com PO Box 10251, Bedford NH 03110
  74. 74. CAUSES Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  75. 75. YAMMER Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  76. 76. MGIVE Aleuromedia LLC Kelley-Sue LeBlanc for Aleuromedia LLC www.aleuromedia.com www.aleuromedia.com www.aleurosolutions.com KSLeBlanc PO Box 10251, Bedford NH 03110
  77. 77. photo courtesy of MGSpillar via Flickr STEPS ALONG THE PATH Aleuromedia LLC www.aleuromedia.com TMahady
  78. 78. THE THREE P’S Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  79. 79. THE THREE P’S Policy Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  80. 80. THE THREE P’S Policy Plan Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  81. 81. THE THREE P’S Policy Plan Privacy Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  82. 82. PLANNING AND STRATEGY You must start with a plan. There is no social media kit. Awareness? Set goals - Cost Reduction? Engagement? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  83. 83. PLANNING AND STRATEGY Marketing and Fundraising oriented goals can be achieved through Social Media Marketing initiatives. Advocacy and Community Cultivation may be served by Social Networks Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  84. 84. ABC’s Assess Research & Evaluate Blueprint Define & Plan Cultivate Educate, Participate & Iterate Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  85. 85. Before You Start Is your audience using social media now? Will social media help your business deliver additional value customers? What additional value can we deliver? What additional value can we gain? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  86. 86. Ask Yourself What operational goals do we want to achieve? What marketing goals do we want to achieve? How can the our organization listen, act and respond? Does the organization manage and promote change well? Does the corporate culture support a social media plan? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  87. 87. Develop Policies How will we handle negatives? Who will respond on behalf of the organization? How will you manage employee/volunteer interaction? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  88. 88. Ask More Questions How much time and money are we willing to risk? What budget does this belong to? How will you measure success and identify failure? How agile can we be? What are the organizations social media policies? Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  89. 89. MEASURE, MEASURE, MEASURE Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  90. 90. MEASURE WHAT? Do traditional web metrics apply? Sometimes. Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  91. 91. ROI AND RISK MANAGEMENT Jeremiah Owyang suggests, Social Media measurement is more like a “GPS, which tells you where you've been, where you are, and where you're going...more like business intelligence..” Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  92. 92. ROI AND RISK MANAGEMENT “what makes social media so confounding for so many is that its success has less to do with tactics than it does with organizational strategy and the ability to effect cultural change for a common goal.” Susan Etlinger Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  93. 93. ROI AND RISK MANAGEMENT Profits Engagement Prospects Brand metrics & PR Revenue Search metrics Retention Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  94. 94. EXAMPLES Aleuromedia LLC www.aleuromedia.com TMahady
  95. 95. National Wildlife Foundation An Example Aleuromedia LLC www.aleuromedia.com TMahady
  96. 96. Aleuromedia LLC www.aleuromedia.com TMahady
  97. 97. Aleuromedia LLC www.aleuromedia.com TMahady
  98. 98. Aleuromedia LLC www.aleuromedia.com TMahady
  99. 99. Aleuromedia LLC www.aleuromedia.com TMahady
  100. 100. Aleuromedia LLC www.aleuromedia.com TMahady
  101. 101. Aleuromedia LLC www.aleuromedia.com TMahady
  102. 102. Aleuromedia LLC www.aleuromedia.com TMahady
  103. 103. Aleuromedia LLC www.aleuromedia.com TMahady
  104. 104. Squam Lakes Natural Science Center An Example Aleuromedia LLC www.aleuromedia.com TMahady
  105. 105. Aleuromedia LLC www.aleuromedia.com TMahady
  106. 106. Aleuromedia LLC www.aleuromedia.com TMahady
  107. 107. Aleuromedia LLC www.aleuromedia.com TMahady
  108. 108. Aleuromedia LLC www.aleuromedia.com TMahady
  109. 109. Clean Air Cool Planet An Example Aleuromedia LLC www.aleuromedia.com TMahady
  110. 110. Aleuromedia LLC www.aleuromedia.com TMahady
  111. 111. Aleuromedia LLC www.aleuromedia.com TMahady
  112. 112. Aleuromedia LLC www.aleuromedia.com TMahady
  113. 113. Aleuromedia LLC www.aleuromedia.com TMahady
  114. 114. photo credit: TMahady LAST THOUGHTS Aleuromedia LLC www.aleuromedia.com TMahady
  115. 115. Revolution or Evolution The following video can be found here - http://www.youtube.com/ watch?v=sIFYPQjYhv8 Aleuromedia LLC www.aleuromedia.com KSLeBlanc
  116. 116. THANK YOU Aleuromedia PO Box 10251 Bedford NH 03110 (603) 233-5078 info@aleuromedia.com Follow AleuroSolutions on Facebook Follow AleuroSolutions on Twitter http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Aleuromedia LLC www.aleuromedia.com KSLeBlanc

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