1.
Tara Mahady Aleuro Kelley-sue LeBlanc
On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL
Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google
Profiles and Facebook too. Profiles, MySpace, Plaxo, and
Facebook too.
Social Media
for the Social Sector II
AleuroSolutions
www.aleuronpo.com
www.aleurosolutions.com
www.aleuromedia.com

2.
An Analogy
1313 Mockingbird Lane = www.yourwebsite.org
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

3.
An Analogy
MySpace,
Facebook
YouTube
LinkedIn Twitter
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

4.
Four P’s
• Plan
• Policy
• Privacy
• Participate
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

5.
ABC’s of Planning
• Assess - Research & Evaluate
• Blueprint - Define & Plan
• Cultivate - Educate, Participate, Iterate
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

6.
snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

7.
snap shot from the web
http://sites.google.com/site/wharman/social-media-strategy-handbook
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

8.
Let’s Explore Some of the
More Common Goals
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

9.
Marketing Goals
• Marketing - Social Media is not
inherently marketing or advertising,
but it can help to achieve Marketing
and Communication goals. It should be
considered as part of the overarching
integrated Marketing &
Communications Plan & Strategy.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

10.
The Evolution of Marketing
Social Media
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

11.
Relationship Goals
• Community Development - Social Media
is, in its truest form, about people and
their relationship with each other. A
social network is a collection of people
with common goals or similar interests.
Your constituency is a social network and
social media can facilitate the exchange
of ideas and build stronger relationships.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

12.
Awareness Goals
• Thought Leadership - Social Media
provides tools that enable even the
smallest voice to reach a wide audience.
Demonstrating knowledge of your
domain can be achieved by dynamically
linking your content to a collection of
content you curate on behalf of your
community or network.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

13.
Fundraising Goals
• Fundraising - Social Media is NOT
another mailing list or call sheet and it is
NOT another donate now button. When
used properly it can, however, augment
your fundraising efforts by weaving
together the access and interaction of
online communications and calls to
action.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

14.
Service Goals
• Service - Social Media platforms can
enable your organization to provide
enhanced services, education, and
programming through digital content
and dynamic networking.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

15.
Let’s take a look at how
some organizations are
using Social Media to
achieve these goals.
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

16.
Social Media Marketing
• Fan pages
• Advertising
• Event Promotion/Ticket Sales
• Recruitment
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

17.
NHPR
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

18.
snap shot from the web
http://www.nhpr.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

19.
snap shot from the web
http://www.nhpr.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

20.
snap shot from the web
http://www.facebook.com/nhpublicradio
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

21.
snap shot from the web
http://www.facebook.com/nhpublicradio
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

22.
snap shot from the web
http://www.facebook.com/nhpublicradio
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

23.
snap shot from the web
http://www.facebook.com/nhpublicradio
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

24.
snap shot from the web
http://twitter.com/nhpr
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

25.
snap shot from the web
http://search.twitter.com
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

26.
snap shot from the web
http://www.flickr.com/photos/nhpr/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

27.
Music Hall
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

28.
snap shot from the web
http://www.themusichall.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

29.
snap shot from the web
http://www.themusichall.org/now/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

30.
snap shot from the web
http://twitter.com/MusicHall
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

31.
snap shot from the web
http://www.facebook.com/musichall
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

32.
Community Development
• Groups and networking
• Conversation - Relationship building
• Video and audio content
• Mentoring
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

33.
Humane Society
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

34.
snap shot from the web
http://www.humanesociety.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

35.
snap shot from the web
http://twitter.com/HumaneSociety/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

36.
snap shot from the web
http://www.facebook.com/humanesociety
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

37.
snap shot from the web
http://www.facebook.com/humanesociety
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

38.
snap shot from the web
http://www.facebook.com/humanesociety
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

39.
snap shot from the web
http://www.facebook.com/humanesociety
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

40.
snap shot from the web
http://www.facebook.com/humanesociety
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

41.
Thought Leadership
• Blogs, Micro Blogs
• Podcasts, Vlogs
• Curating Content
• Public Profiles
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

42.
Institute for Sustainable
Communities
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

43.
snap shot from the web
http://www.iscvt.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

44.
snap shot from the web
http://www.iscvt.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

45.
snap shot from the web
http://twitter.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

46.
snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

47.
snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

48.
snap shot from the web
http://www.facebook.com/SustainableComm
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

49.
Fundraising
• Cause Marketing
• Event-driven calls to action
• Digital gaming
• Mobile Marketing
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

50.
American Red Cross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

51.
snap shot from the web
http://www.redcross.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

52.
snap shot from the web
http://www.redcross.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

53.
snap shot from the web
http://www.redcross.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

54.
snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

55.
snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

56.
snap shot from the web
http://www.facebook.com/redcross

57.
snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

58.
snap shot from the web
http://www.facebook.com/redcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

59.
snap shot from the web
http://search.twitter.com
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

60.
snap shot from the web
http://twitter.com/shipmanredcross
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

61.
Service
• Open/Closed networks
• Online webinars
• Discussion groups
• Alerts
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

62.
American Public Health
Association
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

63.
snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

64.
snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

65.
snap shot from the web
http://www.apha.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

66.
snap shot from the web
http://www.gsil.org/
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

67.
Measures
• Profits (Yes, I said profit)
• Membership/Retention
• Search & Web Metrics
• Engagement
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

68.
Engagement
• Measuring the amount and impact of
interaction
• Measuring how much & what has been
shared
• Identifying your key influencers
KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com

69.
AleuroSolutions
AleuroSolutions
http://www.aleuronpo.com
www.aleurosolutions.com
www.aleuromedia.com
Tara Mahady Aleuro Kelley-sue LeBlanc
On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL
Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google
Profiles and Facebook too. Profiles, MySpace, Plaxo, and
Facebook too.