"Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals

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Presentation given at the 2009 AFP, NNE (Association of Fundraising Professionals, Northern New England) Annual Conference "Essential tool constructing the future of philanthropy". This presentation was entitled "Sharing Your Social, the four P's and ABC's of Social Media"

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  • NOTE: This is an excellent overall social media slide show.
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  • "Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals

    1. 1. Tara Mahady Aleuro Kelley-sue LeBlanc On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google Profiles and Facebook too. Profiles, MySpace, Plaxo, and Facebook too. Social Media for the Social Sector II AleuroSolutions www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com
    2. 2. An Analogy 1313 Mockingbird Lane = www.yourwebsite.org KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    3. 3. An Analogy MySpace, Facebook YouTube LinkedIn Twitter KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    4. 4. Four P’s • Plan • Policy • Privacy • Participate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    5. 5. ABC’s of Planning • Assess - Research & Evaluate • Blueprint - Define & Plan • Cultivate - Educate, Participate, Iterate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    6. 6. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    7. 7. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    8. 8. Let’s Explore Some of the More Common Goals KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    9. 9. Marketing Goals • Marketing - Social Media is not inherently marketing or advertising, but it can help to achieve Marketing and Communication goals. It should be considered as part of the overarching integrated Marketing & Communications Plan & Strategy. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    10. 10. The Evolution of Marketing Social Media KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    11. 11. Relationship Goals • Community Development - Social Media is, in its truest form, about people and their relationship with each other. A social network is a collection of people with common goals or similar interests. Your constituency is a social network and social media can facilitate the exchange of ideas and build stronger relationships. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    12. 12. Awareness Goals • Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    13. 13. Fundraising Goals • Fundraising - Social Media is NOT another mailing list or call sheet and it is NOT another donate now button. When used properly it can, however, augment your fundraising efforts by weaving together the access and interaction of online communications and calls to action. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    14. 14. Service Goals • Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    15. 15. Let’s take a look at how some organizations are using Social Media to achieve these goals. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    16. 16. Social Media Marketing • Fan pages • Advertising • Event Promotion/Ticket Sales • Recruitment KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    17. 17. NHPR KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    18. 18. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    19. 19. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    20. 20. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    21. 21. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    22. 22. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    23. 23. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    24. 24. snap shot from the web http://twitter.com/nhpr KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    25. 25. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    26. 26. snap shot from the web http://www.flickr.com/photos/nhpr/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    27. 27. Music Hall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    28. 28. snap shot from the web http://www.themusichall.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    29. 29. snap shot from the web http://www.themusichall.org/now/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    30. 30. snap shot from the web http://twitter.com/MusicHall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    31. 31. snap shot from the web http://www.facebook.com/musichall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    32. 32. Community Development • Groups and networking • Conversation - Relationship building • Video and audio content • Mentoring KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    33. 33. Humane Society KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    34. 34. snap shot from the web http://www.humanesociety.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    35. 35. snap shot from the web http://twitter.com/HumaneSociety/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    36. 36. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    37. 37. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    38. 38. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    39. 39. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    40. 40. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    41. 41. Thought Leadership • Blogs, Micro Blogs • Podcasts, Vlogs • Curating Content • Public Profiles KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    42. 42. Institute for Sustainable Communities KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    43. 43. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    44. 44. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    45. 45. snap shot from the web http://twitter.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    46. 46. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    47. 47. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    48. 48. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    49. 49. Fundraising • Cause Marketing • Event-driven calls to action • Digital gaming • Mobile Marketing KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    50. 50. American Red Cross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    51. 51. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    52. 52. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    53. 53. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    54. 54. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    55. 55. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    56. 56. snap shot from the web http://www.facebook.com/redcross
    57. 57. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    58. 58. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    59. 59. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    60. 60. snap shot from the web http://twitter.com/shipmanredcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    61. 61. Service • Open/Closed networks • Online webinars • Discussion groups • Alerts KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    62. 62. American Public Health Association KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    63. 63. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    64. 64. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    65. 65. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    66. 66. snap shot from the web http://www.gsil.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    67. 67. Measures • Profits (Yes, I said profit) • Membership/Retention • Search & Web Metrics • Engagement KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    68. 68. Engagement • Measuring the amount and impact of interaction • Measuring how much & what has been shared • Identifying your key influencers KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
    69. 69. AleuroSolutions AleuroSolutions http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Tara Mahady Aleuro Kelley-sue LeBlanc On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google Profiles and Facebook too. Profiles, MySpace, Plaxo, and Facebook too.

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