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"Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals

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Presentation given at the 2009 AFP, NNE (Association of Fundraising Professionals, Northern New England) Annual Conference "Essential tool constructing the future of philanthropy". This presentation was entitled "Sharing Your Social, the four P's and ABC's of Social Media"

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"Sharing Your Social, the Four P's and ABC's of Social Media" - Association of Fundraising Professionals

  1. 1. Tara Mahady Aleuro Kelley-sue LeBlanc On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google Profiles and Facebook too. Profiles, MySpace, Plaxo, and Facebook too. Social Media for the Social Sector II AleuroSolutions www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com
  2. 2. An Analogy 1313 Mockingbird Lane = www.yourwebsite.org KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  3. 3. An Analogy MySpace, Facebook YouTube LinkedIn Twitter KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  4. 4. Four P’s • Plan • Policy • Privacy • Participate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  5. 5. ABC’s of Planning • Assess - Research & Evaluate • Blueprint - Define & Plan • Cultivate - Educate, Participate, Iterate KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  6. 6. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  7. 7. snap shot from the web http://sites.google.com/site/wharman/social-media-strategy-handbook KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  8. 8. Let’s Explore Some of the More Common Goals KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  9. 9. Marketing Goals • Marketing - Social Media is not inherently marketing or advertising, but it can help to achieve Marketing and Communication goals. It should be considered as part of the overarching integrated Marketing & Communications Plan & Strategy. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  10. 10. The Evolution of Marketing Social Media KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  11. 11. Relationship Goals • Community Development - Social Media is, in its truest form, about people and their relationship with each other. A social network is a collection of people with common goals or similar interests. Your constituency is a social network and social media can facilitate the exchange of ideas and build stronger relationships. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  12. 12. Awareness Goals • Thought Leadership - Social Media provides tools that enable even the smallest voice to reach a wide audience. Demonstrating knowledge of your domain can be achieved by dynamically linking your content to a collection of content you curate on behalf of your community or network. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  13. 13. Fundraising Goals • Fundraising - Social Media is NOT another mailing list or call sheet and it is NOT another donate now button. When used properly it can, however, augment your fundraising efforts by weaving together the access and interaction of online communications and calls to action. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  14. 14. Service Goals • Service - Social Media platforms can enable your organization to provide enhanced services, education, and programming through digital content and dynamic networking. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  15. 15. Let’s take a look at how some organizations are using Social Media to achieve these goals. KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  16. 16. Social Media Marketing • Fan pages • Advertising • Event Promotion/Ticket Sales • Recruitment KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  17. 17. NHPR KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  18. 18. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  19. 19. snap shot from the web http://www.nhpr.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  20. 20. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  21. 21. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  22. 22. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  23. 23. snap shot from the web http://www.facebook.com/nhpublicradio KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  24. 24. snap shot from the web http://twitter.com/nhpr KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  25. 25. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  26. 26. snap shot from the web http://www.flickr.com/photos/nhpr/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  27. 27. Music Hall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  28. 28. snap shot from the web http://www.themusichall.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  29. 29. snap shot from the web http://www.themusichall.org/now/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  30. 30. snap shot from the web http://twitter.com/MusicHall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  31. 31. snap shot from the web http://www.facebook.com/musichall KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  32. 32. Community Development • Groups and networking • Conversation - Relationship building • Video and audio content • Mentoring KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  33. 33. Humane Society KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  34. 34. snap shot from the web http://www.humanesociety.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  35. 35. snap shot from the web http://twitter.com/HumaneSociety/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  36. 36. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  37. 37. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  38. 38. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  39. 39. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  40. 40. snap shot from the web http://www.facebook.com/humanesociety KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  41. 41. Thought Leadership • Blogs, Micro Blogs • Podcasts, Vlogs • Curating Content • Public Profiles KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  42. 42. Institute for Sustainable Communities KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  43. 43. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  44. 44. snap shot from the web http://www.iscvt.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  45. 45. snap shot from the web http://twitter.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  46. 46. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  47. 47. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  48. 48. snap shot from the web http://www.facebook.com/SustainableComm KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  49. 49. Fundraising • Cause Marketing • Event-driven calls to action • Digital gaming • Mobile Marketing KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  50. 50. American Red Cross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  51. 51. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  52. 52. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  53. 53. snap shot from the web http://www.redcross.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  54. 54. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  55. 55. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  56. 56. snap shot from the web http://www.facebook.com/redcross
  57. 57. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  58. 58. snap shot from the web http://www.facebook.com/redcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  59. 59. snap shot from the web http://search.twitter.com KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  60. 60. snap shot from the web http://twitter.com/shipmanredcross KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  61. 61. Service • Open/Closed networks • Online webinars • Discussion groups • Alerts KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  62. 62. American Public Health Association KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  63. 63. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  64. 64. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  65. 65. snap shot from the web http://www.apha.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  66. 66. snap shot from the web http://www.gsil.org/ KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  67. 67. Measures • Profits (Yes, I said profit) • Membership/Retention • Search & Web Metrics • Engagement KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  68. 68. Engagement • Measuring the amount and impact of interaction • Measuring how much & what has been shared • Identifying your key influencers KSLeBlanc @KSL www.aleuromedia.com kelley@aleurosolutions.com
  69. 69. AleuroSolutions AleuroSolutions http://www.aleuronpo.com www.aleurosolutions.com www.aleuromedia.com Tara Mahady Aleuro Kelley-sue LeBlanc On Twitter Follow @TMahady On Twitter Follow @Aleuro On Twitter Follow @KSL Find Tara on LinkedIn, Google Find AleuroSolutions on Facebook Find Kelley on LinkedIn, Google Profiles and Facebook too. Profiles, MySpace, Plaxo, and Facebook too.

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