New Hampshire State Council Human Resources Leadership Conference Oct 2009

Social Media for HR Professionals
Recruiting, research, organizational and personal brands.

October 2009
Aleuromedia LLC www.aleuromedia.com TNMahady KSLeBlanc

Who We Are

AleuroSolutions
http://www.aleuronpo.com
www.aleurosolutions.com
www.aleuromedia.com

Aleuromedia
PO Box 10251
Bedford NH 03110
(603) 233-5078
info@aleuromedia.com
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Tara Mahady Kelley-sue LeBlanc
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Which side of the fence are you on?

Already using it
and want to
On the fence.
know more.
Don’t believe it has a role
in your organizations.

Social Media

Just plain terriﬁed.


Evolution of Marketing

Social Media


Broadcast

Photo credit : fxgeek's photostream
licensed through Creative Commons
Photo credit: Human Productivity Lab,
licensed through Creative Commons

All of these channels pushed a message.
The audience participated by listening and buying.

Aleuromedia LLC www.aleuromedia.com KSLeBlanc

Evolution of Marketing

The audience participates on
all levels now. Evaluating,
promoting, advising,
requesting.


The Power has Shifted

✤ On-demand
✤ iTunes
✤ American Idol
✤ Reality TV


It’s about the people

✤ Relationships are made between people
✤ Personal brands lend equity to the organizational
brand
✤ Humanizing the organization and the mission is
key


Why is this all relevant to HR?

✤ Your Employerʼs HR Policy
- what does social media cost with
respect to worker productivity?
- what is the impact of a closed policy?
- what about harassment?
promotions? hiring? etc., etc.,

✤ Your Research Efforts
- source candidates
- staying competitive in the market


Why is this all relevant to HR?

✤ Your Recruitment Efforts
- low cost, rapid access to candidates
- demonstrated corp culture
- demonstrated corp transparency

✤ Your Professional Development Efforts
- continuing education
- mentor attainment, mentorship
-career opportunities


Policies and Plans
Have you considered Social Media?

October 2009

Social Media Hazards

CAUTION


Productivity Myth?

✤ The cost of social media to worker productivity: $2.25 billion
- http://mashable.com/2009/10/26/social-media-productivity-cost/


Productivity Myth?

✤ “The analysis is seriously flawed.
Productivity is measured by dividing
output by input. There's no way you
can simply conduct a survey and make
any valid conclusions about the impact
on productivity.”


Productivity Myth?

✤ “So we know that staff spend a lot of time on these sites, but wonder
what percentage is work related content! To me it shows there is a
culture of Web 2.0 within the business but no tools to channel this! If
they had, then they could benefit on the conversations (i.e. someone
unhappy because their monitor keeps flickering (health & safety) or
somebody potentially slagging off a customer (reputation).”


Productivity Myth?

✤ “These numbers seem to ignore the
hidden benefits of employees using
social media while at work. They
assume that every minute (dollar)
spent on a social media site is a lost
dollar, which is not the case, given the
usefulness of those sites to business.”


Productivity Myth?


✤ ”Social networking websites allow many opportunities for employees
to stay current with the news in their field. With facts and news flying
around these sites constantly, the ability to gather information
becomes easier for those active in social media.”


Productivity Myth?

✤ ”I think more and more businesses
should implement the use of these
social networking sites for their
businesses in order to grown in a
constant changing world of
technology.”


Productivity...

✤ Don’t Ban Facebook
- http://marketingteaparty.com/2009/10/25/dont-ban-facebook/

“I’ve got no research to support this, but my
bet is that an employee that spends excessive
time on Facebook is an employee who:
• Isn’t happy in his/her job, or
• Isn’t challenged enough in his/her job, or
• Doesn’t have an appropriate workload, or
• Isn’t sufficiently interacting with his/her
boss and colleagues.”


The Four P’s

✤ Plan
✤ Policy
✤ Privacy
✤ Participate


The ABC’s

Assess Research & Evaluate

Blueprint Define & Plan

Educate, Participate
Cultivate
& Iterate


Recruiting
Social recruiting?

October 2009

Recruiting

✤ Your need a strategy

✤ Your top recruits are
evaluating you -
looking for the
“Match.com” love
match employer

✤ Your culture needs to
live and breath in the
social space


Recruiting

...“What are they finding?
✤ Your top recruits are We are here!
evaluating you - We are a great company to work for!
Come, see for yourself!
looking for the
or
“Match.com” love
match employer We don't get it!"
We don't care!"...
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-
✤ Your culture needs to recruiting-is-your-company-saying-we-/

social space


Recruiting

Social Media Recruiting is "Social". (That's the hardest
part to understand)
✤ Your top recruits are It's not about writing the bigger check than you
evaluating you - competitors.
And, it's not JUST about how many hires you generate.
looking for the It's about getting your message out and engaging your
“Match.com” love Top Recruits, on their terms, on the sites they use, how
they want it, when they want it.
match employer
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-
✤ Your culture needs to recruiting-is-your-company-saying-we-/

social space


Recruiting...

“You have to use a "circular" approach. Building a good FB page, with links to
Twitter, which links to LinkedIn, YouTube, etc. is the way to go. That should all
drive them back to your career site, and create a buzz. That said, if you do all of
this, you need to be sure, your career site shows the same "we are WITH IT"
message as the peripheral sites.”

www.RecruitingIn3D.wordpress.com
http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/


Listening to the New Owners of
Your Brand

✤ “Unlike all the networking sites, Twitter posts, and job board
forums where the disaffected go to vent their anger, Sidewiki
makes it possible to post these comments directly to your site.”
✤ Lets talk about this...it is not the tool/platform
... it’s a change in how we communicate and evaluate.

http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/


Still Feeling Like There’s Too
Much Noise?
“One in ﬁve internet users are now on
Twitter or another status update
service”
“Internet users who already use social
network sites such as MySpace,
Facebook or LinkedIn are likely to also
use Twitter: 35%, compared to 6% of
internet users who do not use such
social network sites.”
http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1


Voices
✤ Notice that 30 - 49 age
bracket

✤ The 30 -49

✤ The 18 - 29

“ “

http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1


Consider This

http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html


Consider This

It’s important to someone

http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html


It’s About Relevancy

Twitter is like a
hammer.

One tool, two very
different uses.

http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html


Examples
October 2009

EMC2


Social Recruiting

http://www.jonathanduarte.com/linkedin/starbucks-
social-media-recruiting-strategyh


Zappos.com

✤ Online Shoe Retailer. >$1 Billion in annual sales.

✤ All 198 staff members are twitter users

✤ Lessons:

✤ Your relationships are your brand

✤ Deliver a positive experience

✤ Embrace transparency


Tools
For your professional development.

October 2009

Tools...

50 million + 300 million +
40 yrs + 27 yrs +
68% over $60k LinkedIn Facebook 58% over $60k
80% college edu 43% college edu
54% male 46% male

77% of internet users 40 million +
37 yrs + 31 yrs +
Blogs Twitter
31% over $60k 51% over $60k
63% college edu 55% college edu
45% male 47% male


Tools...

http://www.trinet.com/best_practices/hr_minute_podcasts/default.htm


Resources

✤ http://community.ere.net/blogs/jonathan-duarte/2009/10/social-media-recruiting-is-your-company-saying-we-/

✤ http://www.jonathanduarte.com/linkedin/starbucks-social-media-recruiting-strategyh

✤ http://www.slideshare.net/PewInternet/the-democratization-of-online-social-networks?src=embed

✤ http://pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1

✤ http://beta.socialrecruiting.com/recent

✤ http://socialrecruitingsummit.com/2009fall/about/

✤ http://www.readwriteweb.com/archives/zappos_twitter.php


Resources

✤ http://www.linkedin.com/groups?gid=3761&trk=anetsrch_name&goback=.gdr_1256748620091_1

✤ http://www.linkedin.com/groupsDirectory?
results=&sik=1256748620091&pplSearchOrigin=GLHD&keywords=human+resources

✤ http://www.jonathanduarte.com/linkedin/whos-tapping-your-talent-pipeline

✤ http://www.jonathanduarte.com/linkedin/linkedin-job-search-videos

✤ http://www.jonathanduarte.com/job-search/top-10-benefits-of-using-twitter-for-a-job-search

✤ http://www.fistfuloftalent.com/2009/10/a-success-story-using-social-media-to-recruit-and-there-are-more-
final.html


Resources

✤ http://www.ere.net/2009/10/26/google-gives-hr-something-new-to-worry-about/



✤ http://www.quantcast.com/

✤ http://online.wsj.com/article/SB125417485682447495.html#printMode

✤ http://www.aleuromedia.com/blog/2009/06/too-much-dust-noise.html

✤ http://www.aleuromedia.com/blog/2009/05/kslism-twitter-is-like-hammer.html


New Hampshire State Council Human Resources Leadership Conference Oct 2009

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New Hampshire State Council Human Resources Leadership Conference Oct 2009

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