slide deck

1. Knowledge Strategy-
What and How?
Minu Mittal, Senior Manager
PDM Knowledge Management
KM Health Check, Culture & Change
KM Showcase 2020
Arlington, VA

2. 2

3. 3

4. KM is a tree or a butterfly??
MaturityChange

5. 5

6. 6

7. 7
New to
Gilead
New to
Project
Team
Subject
Matter
Experts

8. 8
Create
Capture
OrganizeAccess
Use

9. 9
2016
KM Team
Formed
2017
Tools Piloted
2018
Tools
Launched
2019
Dedicated KM
effort
2020
Accelerate KM
Use Case- Phase KM in

10. 10
Use Case- KM innovation framework
ScalePrototype
In-demand, and new
with not much of
existing experience
(half to un-cooked)
Identify blind
spots with
global outlook
House-
keeping
of our
experienceCash cows
incumbent expertise
Opportunistic
Invest
in
External
Internal
$ Impact
Low/ long-
term
(Capability
building)
Medium
(near
future)
High/
immediate
Time
1
2
3
Commercialize
Same practice
cross geography
Cross-practice
/departments
Competitors
search
Renovate
Asset
generation
Commercial
Innovate

11. 11
• Recognition (beyond rewards) creates intrinsic
motivation for seamless and generous knowledge
sharing and balances the reward systems based on
bookings and utilization
• Feedback loops that go beyond the sporadic one-to-
one and allow mentors and other leaders to understand
and consider expertise and knowledge contributions
• Meaningful metrics allow everyone to visualize the own
internal impact and contribute to the personal brand,
overcoming a concern that sharing knowledge reduces
opportunities
• Connections between peers to exchange knowledge
are fast and easy to establish and innovation happens as
the required skills and experiences find their ways to
connect
• Communities of our leading thinkers on a topic
emerge and collaborate organically, instead of being
orchestrated (and often disappear before reaching
maturity and impact)
Collaborate
CelebrateCalibrate
Use Case- KM 3C Culture

12. A.T. Kearney 10/53786d/uucJJrQklImkzln107 12
xxx knowledge zone
Service maturity (years): 2
Top sponsorship1: 5
Geographical footprint2: 8
Client impact1: 8
Digital USP1 (best practice): 5
Collaboration3: 10
Capability building (xxx)
Service Maturity (Years): 2
Top Sponsorship1: 10
Geographical Footprint2: 10
Client Impact1: 5
Digital USP1 (Best Practice): 10
Collaboration3: 10
IT benchmarking databases
Service maturity (years): 7
Top sponsorship1: 5
Geographical footprint2: 8
Client impact1: 10
Digital USP1 (best practice): 9
Collaboration3: 9
Digital partner ecosystem
Service maturity (years): 2
Top sponsorship1: 10
Geographical footprint2: 10
Client impact1: 7
Digital USP1 (best practice): 10
Collaboration3: 9
Proposal factory
Service maturity (years): 4
Top sponsorship1: 10
Geographical footprint2: 9
Client impact1: 10
Digital USP1 (best practice): 9
Collaboration3: 10
Digital Business library
Service maturity (years): 2
Top sponsorship1: 4
Geographical footprint2: 9
Client impact1: 8
Digital USP1 (best practice): 10
Collaboration3: 6
1 2
43
5
1. All the KPIs are on the scale of 1 to 10 with 10 being the best.
2. The figure is based on count of 3 regions- Americas, EMEA, APAC
3. The collaboration of/with consultants, cross-practice and region, other GKMs, digital research, functions (finance, marketing, web, etc.)
6
Client impact1 Top sponsorship1 Digital USP1 (best practice) Service maturity (years) Geographical footprint Collaboration3
Use Case- KPI KM value analysis

13. 13
Use Case- KPI KM value analysis
Impact Measurement Success Criteria
Enhance productivity and
Utilization of knowledge
staff
• As per a recent McKinsey study1, any knowledge worker is expected to spend
28% of workweek in reading and answering e-mails and other 14%
communicating internally. All these are productivity viruses.
• The results states that an efficient KM setup can save up to 20-25% of knowledge
staff time. If we assume a rate of $225 per hour and a count of 10 employees (not
all 35), still this would mean an annual savings of $1.3 MM.
• Leadership commitment and
management focus
• Think big, but then start small
and manageable
• What’s in it for them? Know
and communicate
• Celebrate small wins. Build
on what works
• Acknowledge it in periodic
reviews
Releases consultants’
bandwidth for more
billable work1
• Above leading to higher productivity will enable knowledge staff support
consultants on various BD activities, and hence release their bandwidth for more
billable work
• Quick Ramp up (Speed)
• Enhanced collaboration by using communities for wider range of benefits, such as
having standardized sales pitch documents, Marketing documents, Proposal and
qualifications pack, etc.
Enhances output quality,
and strengthens client’s
trust and repeat
business.
Effective KM will release consultants’ bandwidth for client focus, allow commercial reuse and enhance output quality

14. Nurture to Grow
14
Increase Depth
Expand Scale
Broaden Scope

15. “Nudge”
15
Collaborate Calibrate Celebrate

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Thank You