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1. Purpose of analysis: tofindoutthe keyelementswhichare consistentinthe genre of musicandin
the musicvideoIam analysing,thisgenre beingMetal/MetalEDM.
KeyElements:
- Dark settingbutlightsonthe areas of higherimportance,forexampleatthe start whenthe
drummerwasdrumming – The effectof thisbeingthatitmakesthe area whichhisis
performinginlookmore mysterious,possiblythreateningoraggressive ashe is usinglarge
amountsof force andpossiblyoverexaggeratinghismovementstoshow more emotions.
Alsothe lightsare verybrightbut onlyonthe specificareastheyare on makingagainthe
restof the room dark andthe drummersface itself isn’tactually litupandyoucan’t even
see it.Thisshowinghe maynot actuallybe if any importance.Hisonlypurpose istoplaythe
drums. Alsowiththe settingthere ismistorsmoke behindthe drummerwhichislitup,
maybe linkingtoweatherinaway sopatheticfallacyandsince metal issort of gothicin a
sense withthe clothingandsettingandsuchthiscouldlinktoa gothicsort of theme.Onthe
leftandrightof the drummerthere are screenscuttingbetweenwhatlookslike germsor
bacteriato the moon,all of the imageshavingadark purple sortof shade overthe time,
againwitha darkcolour.
There are alsomanycuts for example from12secondsto 25 secondsthere are 15 cuts
betweeneach action(meaningeachtime he hitsthe drums).Thisagainshowingthe idea
that the drummerisn’trelevantbutalsothattheyare againexaggeratingthe drumsand
drummingaseach time he hitsit cutsand you can see the aggressionineachbeat.
28 Secondsintothe videothe place inwhichtheyare filmingisdark withonlyablurry
purple face showing.Italsoglitchesspasmodicallyeachtime yousee the face and37
secondsintothe videothe screenisblackexceptasingle line nearthe topof the videowith
the artist himself therewithbrightpurplelightsonhisface butthe backgroundstill being
dark. The significance of thispossiblybeing/showingthathe is now the most relevantpartof
the videowithhimbeingthe singerandthe onlythingonthe screenat thispointintime.

2. The singerthenputshishands infrontof himself thenpullsthemawayandthe areathe
videoisat on the scene expandssoall of itis now filledwithhimwearingthe lightsas
glasses.The sidesof the videoare darkercomparedtowhere hisface isin the screen.His
face is alsointhe middle,andthe onlythingthere showinghissignificance inthe video.The
wayhe movesisalsonearlyroboticwithitalsocuttingeveryfew secondstohimbeingina
previousposition,soone he wasina couple secondsprior.Thisobviouslymakinghis
movementslookroboticandthe significance of thisisthatjoinedwiththe musicaswell with
it soundingverydigitalandjumpingalso(butstayinginthe same pitch) making itfitwithhis
movementsandwiththembeingdigital sound’sseeminglike the artisthimself isn’thuman?
At 55 secondsithisface blursagain and the camera lenseschangessoitmakeshisface
seemmore 2D, possible linkingbacktohimbeingmore roboticpossibly.Alsoatthispartin
the musicvideotheymake itseemasthoughlightingorelectricityis passingthroughhim
and hisface glowspossiblybrighter,andhe givesof analmostpainfilledexpression. This
beingsignificantbecause eventhoughalotof the videosofar seemsasthoughhe istrying
to make himself lookroboticitshowshe still hashumanlike aspects,suchasemotion.
At 1:13 it changesback to the drummerwiththe same fastcuttingfor each of the beats. It
alsocuts to the singeragainduringthis.
At 2:32 the camerastarts to shake whenon
the drummerand whenitswitchesbackto
the singerhe movesmore franticallyandyou
can see he is possiblyinabox.
The significance of thismaybe thatit
connotesthathe istrapped,andwiththe
name of the songbeingcalledFrozenitcouldlinktothat alsointhe sense that when
somethingisfrozentheycan’tmove andina way are trapped.
At 4:47 the screenbrightenstowhite and
goesback to the drummeras he was at the
start, witha blankface and to hisleftand
rightthere bingprojectionsof bacteriaand
the moonetc, withthe lightsilluminatingthe
importantpart if the room e.g.the drums.

3. It alsozoomsout fromthe drummer,so the opposite tothe start showingthe songisending
and nowyoucan see the roomagain.The lightsstartto turn of slowly,asdo the proections
on eitherside tohimsoit all indarkness,sonow there isonlya blck screenleft.
Thenat the veryendithas the purple/pinklightsthe singerhadonhisface on the righthand
side withthe name of the artistspresentandfeature as well asthe songin the bottomleft.
Keyconventionsof genre:
In the videowe see there are manyinstancesof itlinkingbacktothe Metal EDM genre.
Firstlywithitbeingfilmedinadark room, withonlythe lightsfromthe projector andthe
drumsto illuminateit(whenitiswiththe drummer). Darknessanddarkcoloursetc.being
an importantreoccurringtheme inthe metal androck genre together.Drumsare alsoan
instrumentyesusedalotinmusicgenerally,butinthe metal genre specificallyasitisone of
the maininstrumentswithitbeingloudandthe factthat evenif youdon’tentirelyknow a
lotof metal an instrumentyoutendtolinktoitwouldbe the drums.
Alsothe hairstyle of the
drummer,eventhoughyou
can’t reallysee himthatwell
youcan see thatit isin a sort of
Mohawkstyle,whichis
conventional forthisgenre of
music.
Whenthe musicvideogoestothe singeryousee he isalsoin a dark room, and isalsothe
onlythinginthe room that isvisible.Sortof conventional forthe genre as itshowshe is the
mainpart of the video(inthissection) withimportance
Withthe singeralsoyousee he hasa piercingonhisface,conventionalforthe genre
because usuallywhenyousee ametal artisttheytend toweardark clothes,andhave a lot
of piercings.Alsowhenyousee the artisthalf wayintothe videohe ismovingaroundmore
franticallyandina way ismore aggressive withhismovements.Thisbeingconventional for

4. the genre of musicbecause whenyou compare thisto otherMetal music videosthere
movementsseemtobeingabitmore over-exaggeratedwiththe examplepossiblyof head
bangersand theytendtoshowtheiraggressionoccasional withpossiblythemstompingon
the groundor hittingthingsetc.
Keyconventionsof form:
In thismusicvideowe see thatitalsolinkstoother videosingeneral.Firstlywiththe placein
whichitwas set,so ina small area,for the drummer,large enoughforthe drumsand
himself,alongwiththe projectorsoneachside.Andthenwiththe singerthe roomfrom
whatI can see onlyseemstobe bigenoughforhim.Thisbeingconventional forthe form
because the settingisstereotypical forthe musicvideoitis,soforanothermusicvideofor
maybe a pop songthe setting wouldbe brightandprobablyoutside,butsince thisismetal it
isdark, mostlikelyinside withasmall amount of lighting,sobothof the settingssuitingthe
genre of music.
Nexta conventionof formiswiththe camerawork.Soforthisvideoitismainlyclose-upsof
the singer,soyou can onlysee hisface,showinghe isthe one of importance inthe video,
and withthe drummeritis a wide-shotsoyoucan see him, andwhen it cuts itusesclose-
upsagain to showhimhittingthe drums.Thisconventionalforformbecause alongwith
othermusicvideosbecause theywouldgenerallyfocusonthe artistastheyare obviously
the most importantsince the songwouldgenerallybe aboutthemandwiththe drummer
alsoit focusesonhima lot.This beingconventional forformbecause if we were tocompare
it to a popsong yousee that the camera wouldgenerallybe eitherfocusingonthemor the
bandbehindthemandthencuttingbetweenthemandmaybe some sortof narrative too,
witha pop songand themgenerically beingaboutlove you’dsee thatthe storywouldbe
themtryingto getwithwhoeverthe otherpersontheyare focusingonwith.Sothe video
cuttingfromthe singerandthe band to the storyalsosort of relevant.
Anotherexamplewouldbe thatatthe end the musicfadesoutsince ithas endedandso
doesthe video.Thisbeingconventional forformbecause atthe endof mostmusicvideos
since the songhas endedinsteadof itjuststoppingittendstofade outand thenendas
there maystill be some sortof narrative presentorwiththisendingitisalmostanti-
climacticbecause the musicwasloudandin a way tense,andthenitfadesoutand the
viewerisjustleftwithablankscreen.
A final conventionof formbeingthatat the veryendit hasthe name of the songand the
artistspresentaswell asthe purple glow fromthe singerslightsbeingthe onlythingslefton
screen.Thisbeingaconventionbecause if the viewerdidn’tsee the name thenyoucansee
it at the end. At the endalsoit showsall the producersof the videoaswell asthe
cameramenandsuch. Sortof like the endcreditsof a film, thisbeingnon-conventional
because usuallythe videojustendsoronlyhasthe namesof the singerandfeaturingartists
etc.Not all the people thathelpedmake itas well.

5. Conclusion:
- Overall Ihave foundthe keyconventionsof mygenre andthe formof mymusicvideowhich
will helpme inthe future whenmakingmyownasI can now identifythe areasinwhichmy
videocanbe conventionalforbothgenre andform, helpingme make myvideobetter.Also
alongwiththe analysisof the videoitself,thiswill helpingwhenitcomestomakingmyown
videoasI was able toanalyse inmore detail the areaswhichwere significantinthe video,so
inmy ownwhenitcomesto makingit I can see where itwouldbe appropriate touse
somethingsimilarinmyownvideotomake itas conventionaltomygenre andthe form
together.