ASY! Media Straight Outta Compton pt 1 context production distribution

3. >TRAILER ANALYSIS: GENRE?
AUDIENCE?

4.  Genre: Biopic, drama,
 What is a biopic? Other examples?

5.  Genre: Biopic, drama,
 What is a biopic? Other examples?
 Biopic: A biographical film, or biopic, is a film that dramatizes the life
of a non-fictional or historically-based person or people
 Can you name the following biopic films and the real life people/stories
they were based upon?

7. Queen/Freddie Mercury
Muhammad Ali
Neil Armstrong
Stephen Hawking
Mark Zuckerberg
(Abraham)
Solomon
Northup
Jordan Belfort

8. OTHER RAP/HIP HOP BIOPICS

9.  Genre: Biopic, drama,
 The film follows the story of notorious hip hop band N.W.A. in 1980s America.
Members of the band (Ice Cube and Dr. Dre) were co-producers.
 Active from 1986 to 1991, NWA were pioneers of the gangsta rap subgenre, and
are widely considered one of the greatest and most influential hip hop groups
ever.
 The lineup: Dr. Dre, Eazy-E,,Ice Cube, DJ Yella and MC Ren.
 Eazy-E, Ice Cube and Dr Dre went on to have hugely successful solo careers.
 Ice Cube is also a successful actor (Boys in Da Hood, XXX)
 Dr Dre, now has his own Aftermath record label (Eminem and Kendrick Lamar),
and founded Beats Electronics (headphones, etc) sold to Apple in 2014 for $3bn.

10.  Genre: Biopic, drama,
 The rap group endured controversy owing to their music's explicit lyrics, which
many viewed as being disrespectful to women, as well as glorifying of drugs and
crime.
 The group was subsequently banned from most radio stations. In spite of this,
the group has sold over 10 million units in the United States alone.
 Drawing on their own experiences of racism and excessive policing, the group
made inherently political music. They were known for their deep hatred of the
police system, which sparked much controversy over the years.
 The film title refers to the album and single of the same name
The album was one of the first to carry the "Parental
Advisory" labels

12. § The film portrays events set predominantly in mid-1980’s Compton (Los Angeles,
California, USA).
§ During 1940s/50s, after years of deep south racial segregation, a growth in
manufacturing (fuelled by the needs of WW2) meant Compton had became a
relatively prosperous town with a high black population.
§ But by 1970s/80s, Compton had become overrun by racial tension and gang crime.
§ 1965 Watts Riots nearby (6 days, 34 deaths & $40+ million in property damage
following alleged police brutality), caused 'white flight', leaving a high
black, working class population behind.
§ During 1970s, many manufacturing industries relocated to cheaper locations
outside of city, leaving fewer jobs
§ Growth of 'Bloods' and 'Crips' gangs led to surge in violent gang crime, fuelled
by dealing crack cocaine.
§ 1972 had highest murder rate per capita in USA (42 murders/80k population)
§ In 1992, LA riots saw tensions again between African Americans and Police,
following acquittal of 4 police officers who had been filmed beating Rodney
King. 6 days and 63 deaths followed.
§ http://www.city-data.com/crime/crime-Compton-California.html
§ https://en.wikipedia.org/wiki/1992_Los_Angeles_riots

13. §The portrayal of 1980’s California, and the possible
glorification of N.W.A. as agents of social change, may
have been revised or influenced by subsequent events.
NWA are constructed as heroic outlaws, with many
criticising the way the film ignored the misogynistic
lyrics and band members’ mistreatment of women.

14. §N.W.A (an abbreviation for Niggaz Wit Attitudes) were
among the earliest and most significant popularizers and
controversial figures of the gangsta rap subgenre.
§Their lyrics reflected the environment they came from,
surrounded by crime and hardship.

15. §N.W.A. were significant in terms of social change as
advocates for free speech, and anti-establishment
(government/police) producers of protest songs.
§They were also significant as highly successful black men
from disenfranchised American urban communities.
§N.W.A. were also heavily criticised for their misogynistic
lyrics and their promotion of a lifestyle that objectified
and marginalised women.

16. STRAIGHT OUTTA COMPTON (2015)
PRODUCTION CONTEXT
 Director: F. Gary Gray
 Production: The people/company who makes the film
 Distribution: the people/company who pay the production company to
make the film, in return for the rights to sell it around the world to
theatres/audiences
 Produced by:
 Legendary Pictures,
 New Line Cinema,
 Cube Vision,
 Crucial Films
 Distributed by:
 Universal Pictures

17.  Rose to fame as award-winning hip hop/R&B music
video director
 "It Was a Good Day" by Ice Cube (1992)
 "Call Me a Mack" by Usher (1993)
 "I Ain't Goin' Out Like That" and "When the Ship Goes
Down" by Cypress Hill (1993)
 "Truthful" by Heavy D (1993)
 "Fantastic Voyage" by Coolio (1993)
 "Natural Born Killaz" by Dr. Dre and Ice Cube (1994)
 "Saturday Nite Live" by Masta Ace Incorporated (1994)
 "Black Hand Side" by Queen Latifah (1994)
 "Keep Their Heads Ringin'" by Dr. Dre (1995)
 "Pretty Girl" by Jon B. (1995)[12]
 "Come On" by Barry White (1995)
 "I Believe in You and Me" by Whitney Houston (1995)
 "Waterfalls" and "Diggin' on You" by TLC (1995)
 "How Come, How Long" by Babyface (1996)
 "If I Could Turn Back the Hands of Time" by R. Kelly
(1999)
 "Southernplayalisticadillacmuzik" (1994) and "Ms.
Jackson" by OutKast (2000)
 "Bang Bang Boom" by Drag-On (2004)
 "Show Me What You Got" by Jay-Z (2006)
 "Super High" by Rick Ross (2010) This Photo by Unknown author is licensed under CC BY-SA.
Directed by:
F. Gary Gray

18. This Photo by Unknown author is licensed under CC BY-SA.
F. GARY GRAY MUSIC VIDEO
PLAYLIST

19.  Since 1995, F. Gary Gray has been making
feature films, often collaborating with artists
from the Hip Hop scene who have ventured into
film, such as Ice Cube (Friday), Queen Latifah
(Set It Off) and Mos Def (The Italian Job)
This Photo by Unknown author is licensed under CC BY-SA.
Year Film
1995 Friday
1996 Set It Off
1998 The Negotiator
1999 Ryan Caulfield: Year One
2003
The Italian Job
A Man Apart
2005 Be Cool
2009 Law Abiding Citizen
2015
The Sea of Trees
Straight Outta Compton
2017 The Fate of the Furious
2019 Men in Black: International

20. Why do you think F. Gary Gray
was chosen to direct this film?
This Photo by Unknown author is licensed under CC BY-SA.

21. Why do you think F. Gary Gray was chosen to
direct this film?
 Previous work with hip hop artists and Ice Cube
and Dr Dre (from NWA) specifically – personal
relationship
 Experience and knowledge of hip hop
genre/scene
 Successful feature films in similar
genre/audience
This Photo by Unknown author is licensed under CC BY-SA.

22. Research online to find definitions/explanations of the following
terms
 Conglomerate
 Convergence
 Cross Media
 Horizontal Integration
 Oligoply
 Subsidiary
 Synergy
 Vertical Integration
 Viral marketing

23. In business, Vertical
Integration refers to
when one institution
owns several businesses
in an industry but at
different stages of the
production process.
Horizontal Integration
is when a company may
own several businesses
at the same stage of the
production process

24. SM Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
SM Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
SM Productions
Invest money and make films
Fox Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
Fox Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
Fox Productions
Invest money and make
‘indie/arty’, niche films
Warner Bros. Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
Warner Bros. Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
Warner Bros. Productions
Invest money and make children’s
films
All 3 film production companies owned by one big company (Strode Media)

25. Somerset Media Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
ACME Media Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
SM Shine Productions
Invest money and make
mainstream ‘blockbuster’ films
Odeon Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
Flight Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
SM Applecore Productions
Invest money and make
‘indie/arty’, niche films
Cineworld Cinemas
Buy in the films to show to
audiences, making money from
ticket sales
Lion Distribution
Buy the rights to films and gets
them into cinemas across the
country/globe
SM Moggy Cat Productions
Invest money and make children’s
films
All 3 film production companies owned by one big company (Strode Media)

26. One big company/conglomerate (SM) owns several companies in different, but
related industries and is able to cross-promote products across different sectors.
SM Films produce and release a
new movie ‘Robodog’
SM Music releases soundtrack and
single for the movie ‘Robodog’
SM Games releases Video Game
and App for the movie ‘Robodog’
SM Magazine features exclusive
interviews with stars of the movie
‘Robodog’ with favourable reviews
and heavy advertising

27. STRAIGHT OUTTA COMPTON (2015)
PRODUCTION CONTEXT
 Director: F. Gary Gray
 Production: The people/company who makes the film
 Distribution: the people/company who pay the production company to
make the film, in return for the rights to sell it around the world to
theatres/audiences
 Produced by:
 Legendary Pictures,
 New Line Cinema,
 Cube Vision,
 Crucial Films
 Distributed by:
 Universal Pictures

28. The process which ensures a films’ release is done in such a way
that the product will reach the widest and largest audience
possible.

29.  Acquires the rights to the film.
 Decides the number of prints to be made and
released to exhibitors.
 Negotiates a release date for the prints.
 Arranges delivery of prints to cinemas.
 Provides trailers and publicity material for
exhibitors.
 Puts together a package of advertising and
publicity to promote the film.
 Negotiates related promotional and/or
merchandising deals.

30. Legendary Pictures (AKA
Legendary Entertainment) is
a multimedia, TV film and
publishing company
It is a subsidiary of Chinese
conglomerate Wanda
Legendary Owns several further
subsidiaries including Legendary
comics and digital networks
/ youtube channels
Until 2014, Legendary had an
agreement to co-finance films with
Warner Bros (New Line Cinema).
Since 2014, this has changed to
Universal Pictures instead.
Between 2005
and 2018,
Legendary has
produced 53
feature films.

31. 'Arthouse'
production/distribution
arm: Atomic Blonde,
Blackkklansman, Lady
Bird, Mary Queen of
Scots, Suffragette
Animation: Despicable
Me/Minions, Secret Life
of Pets, Sing, The Lorax,
The Grinch
E.T., Jaws, Jurassic Park/World, Fast &
Furious, Mamman Mia, Fift Shades of
Grey, Meet The Fockers, Insidious, Get
Out, Bridesmaids, Johnny English, Kick
Ass, Jason Bourne, Back To The Future,
Schindler's List, American Pie, Bridget
Jones, It's a Wonderful Life, Psycho,
UMG Artists: 1975, 5 seconds of summer, ABBA, Amy Winehouse, Avicii, Beatles, J
Beiber, Boyzone, Dr Dre, Miley Cyrus, Gorillaz, GnR, Michael Jackson, Jessie J, Jay
Z, Killers, Lady Gaga, Bob Marley, Metallica, Muse, Taylor Swift, Take
That, Vamps, Who, Wolfmother, Wil.I.Am,
...https://en.wikipedia.org/wiki/List_of_Universal_Music_Group_artists
4 Weddings, Atonement, Bridget
Jones, Johnny English, Baby
Driver, Hot Fuzz, Darkest Hour,
Interscope records
(Dr Dre/NWA)

32. WHAT ARE THE BENEFITS AND
DRAWBACKS OF
HORIZONTAL/VERTICAL
INTEGRATION?
Consider impact upon integrated companies,
smaller, independent companies, and audiences
Benefits Drawbacks
Industries
Audiences