UAL Creative Media Production L3 Unit 12 Specialist Study introduction and overview (edit)

1. Creative Media Production & Technology

2. UNIT 12 SPECIALIST STUDY
INTRODUCTION
• This unit is designed to provide an opportunity for you to take
greater control of your own learning by independently
researching and presenting an investigation into a area of
personal interest within creative media production and
technology.
• It is intended that the personal investigative study should be a
precursor to the final extended project and may be used to
influence and inform direction and decision making for your
final project proposals.

3. UNIT 12 SPECIALIST STUDY
INTRODUCTION
• For this unit you will need to research and critically examine
the influence of historical and contemporary contexts on your
own practice.
• The unit will enable you to demonstrate a greater depth of
understanding of your discipline and place within it.

4. UNIT 12 SPECIALIST STUDY
INTRODUCTION
• The unit requires you to identify and understand the
principles and practices of your chosen subject and to
demonstrate your conclusions in an appropriately skilful
manner using the correct academic conventions to ensure
successful communication of ideas.
• You should relate your own experiences to the work of other
practitioners within your chosen disciplines.

5. UNIT 12: SPECIALIST STUDY
LEARNING OUTCOMES
Understand the principles
and practices of a chosen
discipline in creative media
production.
ASSESSMENT CRITERIA
1.1 Critically describe a range of contextual perspectives
influencing a chosen discipline in creative media
production.
1.2 Apply knowledge of critical perspectives to inform own
practice.

6. UNIT 12: SPECIALIST STUDY
LEARNING OUTCOMES
Understand the principles
and practices of a chosen
discipline in creative media
production.
Be able to locate and
evaluate information from a
range of sources.
ASSESSMENT CRITERIA
1.1 Critically describe a range of contextual perspectives
influencing a chosen discipline in creative media
production.
1.2 Apply knowledge of critical perspectives to inform own
practice.
2.1 Identify a range of relevant academic and cultural
sources for a personal research project.
2.2 Critically evaluate information from a range of sources to
inform ideas.

7. UNIT 12: SPECIALIST STUDY
LEARNING OUTCOMES
Understand the principles
and practices of a chosen
discipline in creative media
production.
Be able to locate and
evaluate information from a
range of sources.
Be able to communicate
ideas and arguments in a
variety of forms.
ASSESSMENT CRITERIA
1.1 Critically describe a range of contextual perspectives
influencing a chosen discipline in creative media
production.
1.2 Apply knowledge of critical perspectives to inform own
practice.
2.1 Identify a range of relevant academic and cultural
sources for a personal research project.
2.2 Critically evaluate information from a range of sources to
inform ideas.
3.1 Apply academic conventions in the production and
presentation of ideas.
3.2 Effectively communicate ideas in appropriate formats.

8. UNIT 12 SPECIALIST STUDY
SUMMARY
• We will study and discuss a range of critical perspectives and
contexts in relation to various creative media productions.
• You will choose an area of personal interest and conduct an in
depth study using the ideas we have studied in class and your
own research to write an extended essay (1500 words).
• You will carry out a range of research, looking at different
sources of information to build your argument.
• Your essay will need to follow the correct format for referencing
the sources of information you have used in your research.

9. UNIT 12 SPECIALIST STUDY
EXAMPLE TITLES
• You should begin thinking now about what area of the media
you would like to study for your investigation.
• It can be into any area of the media and ideally should lead on
to inform your final major project.
• It is often good to frame your study title as a question that
needs answering. Here are some example titles…

10. UNIT 12 SPECIALIST STUDY
EXAMPLE TITLES
• Music video: Art or advert?
• Infodemic – social media vs the truth
• How has the representation of women in the media improved since #Metoo
(2006)?
• Can a single documentary ever tell the whole story?
• When is a music video a short film, or a short film a music video?
• Can minority groups be overrepresented in the media?
• Franchises, formats, spin-offs and sequels. Is creativity dead?
• Are media stereotypes a necessary evil?
• Why franchises succeed and fail: Marvel vs DC
• Are video games GOOD for your health?
• ‘Refugees Good, Migrants Bad’? Exploring the representation of immigration in
the UK media
• Cartoons for Grown ups? What is the appeal of animation to older audiences?

11. DEBATE TOPICS
• In an era of fake news, there is no such thing as truth
• Minority groups are now overrepresented in the media
• Free speech means there should be no regulation of the media
• We no longer need public service broadcasting
• Social media means society is better informed about what is really happening
• Media stereotypes are a necessary evil

12. UNIT 12 SPECIALIST STUDY
SUGGESTED PLAN OF ACTION
• Decide your area of study/investigation
• Begin (secondary) research into topic. Keep a record of all the sources you look at.
• Use secondary research to explore and develop key issues/debates relating to your
chosen area
• Formulate either:
– A question you will try to answer, or
– An argument (point of view) you will try to advance
• Use primary research
– To apply ideas learnt from from secondary researchSupport/oppose sides of the
argument/debate
– To answer your question
• Formulate your conclusion
• Write up your essay, using the correct format.