2. How a star's image develops over time
through video
• I am Analyzing Curtis Jackson (AKA 50 cent) and how he developed over time.
• Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an
American rapper, actor, businessman, and investor. Born in the South Jamaica
neighborhood of the borough of Queens, Jackson began selling drugs at age
twelve during the 1980s crack epidemic. Although he left drug-dealing to pursue
a musical career, he was struck by nine bullets in a 2000 shooting. After Jackson
released the compilation album Guess Who's Back? in 2002, he was discovered
by Eminem and signed by Shady Records, Aftermath Entertainment and
Introscope Records. Short biography provided by Wikipedia.
He worked solely in the hip hop genre.
His early image was thuggish and stereotypical of what was perceived of a person
from the hood. Like in the song P.I.M.P in 2003 the point of the video was that he
was a pimp which is a stereotype of black men
3. How was his/her star established in the
earliest videos?
• Jackson began selling drugs at age twelve although he left drug-
dealing to pursue a musical career, he was struck by nine
bullets in a shooting.
4. Are they shown to play a character in
his/her career?
• He uses different aspects of his character and bases a song and makes
the one character in the video be focused on just that characteristic.
Like in the video of PIMP shows the fact that woman flock to him
because of his career. In the glow of a thug music he portrays a thug
which can be seen as a the way Curtis had to act a certain way to
survive in the place he grew up.
5. Characteristic feature Textual example How its demonstrated or developed
Low budget The glow of a thug It presents a lot of clips of one genre although
it is unorganised and unprofessional
Large budget and large personality (snoop
dogg) is in it
P.i.m.p They use professional camera work filming in a
mansion with a lot of actors
Large budget Window shopper They use lots of expensive cars and use the
setting from a rich place and shows the price of
the items in the video to show this.
Large budget ft justin Timberlake Ayo technology They use professional filming and lots of
editing and expensive items
Large budget Ok youre right They use lots of editing and expensive venues
like banks but he doesn't show off his wealth in
this one
Large budget ft. Chris brown No romeo no juliet They use lots of edits he doesn't show off his
wealth its simple lots of shots of girls and him
and Chris standing next to each other dancing.
