Having good writing abilities can get you started as a content writer. However, to become a good content writer you need to develop certain skills and fine tune your abilities.

1. What is content writing?
It is a purpose-driven process of conceptualizing,
drafting and writing online content to
inform, engage and convert users.
It helps you achieve your marketing goals

2. Why content writing is important in
marketing?
It helps improve your SEO
Improves the sales covnersions
Builds a strong brand image
Expands your reach in the target market
Increases the recurring visits

3. 15 popular content writing types
 Website content
 Blog posts
 Social media posts
 Emailers
 Ebooks
 Case Studies
 White Papers
 Customer success stories
 Infographics
 Video Content
 Pillar pages
 Testimonials
 Frequently asked questions
(FAQs)
 Product descriptions and
knowledge bases
 User generated content

5. How to write content for websites?
 Research and find topics using keywords
 Create an outline
 Start writing
 Proofread the first draft
 Edit and proofread again
 Optimize the content and publish

6. Content writing tips
 Go beyond online research
 Create an impactful headline
 Add an impressive introduction
 Make the content SEO friendly
 Support the text with visuals
 Include relevant CTAs
 Interview experts to support your content
 Support your copy with examples