Propaganda is a form of communication that aims to influence people's attitudes and perspectives by presenting only one side of an argument. It is usually repeated over various media to attract a wider audience. There are several techniques used in propaganda, including card stacking which shows only positive features and omits problems, name-calling which links people or ideas to negative symbols, and glittering generalities which uses emotionally appealing words to attract attention without substance. Other techniques are appealing to common folk, using flattery, implying everyone else is doing something, testimonials from authorities, transferring qualities between objects, oversimplifying issues, and loaded words.

1. Propaganda
It is form of communication that is
aimed at influencing the attitudes,
perspectives and emotions of
people or communities toward
some cause or position by
presenting only one side of an
argument.

2. Propaganda
It is usually repeated and
presented over a wide variety
of media in order to attract the
interests of a greater majority.

3. Types of Propaganda
Techniques

4. 1. Card Stacking
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- This is a technique that shows the
product’s best features, tells half-
truths, and omits its potential
problems.

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6. 2. Name-calling
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- This is the use of names that may
evoke fear or hatred among the
viewers.
- The name-calling technique links
a person or idea, to a negative
symbol.

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8. 3. Plain Folks
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-This is the use of common people
to sell or to promote a product or
service.
- Advertisements appear to
associate a person or groups of
individuals to be one of common

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10. 4. Glittering Generalities
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-This is the use of words or ideas
that evoke a positive emotional
response from an audience.
-Brands appear to use hyperboles,
metaphors, or lyrical phrases to
attract more attention.

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12. 5. Soft Soap
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- This is the use of flattery or
insincere compliments designed to
get the audience on the side of the
speaker.

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14. 6. Bandwagon
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-This is a technique that persuades
people by showing them that
everyone else are doing the same
thing.
-It also implies that one must
accept or reject an idea because
everyone else is accepting or

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16. 7. Testimonial
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-This is a technique wherein a
famous or seemingly authoritative
person recommends a product or
service, and vouches for its value.

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18. 8. Transfer
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-This is a technique used in
propaganda and advertising known
as association.
-This technique of projects positive or
negative qualities of a person, entity,
object, or value to another in order to
make the second more acceptable or

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20. 9. Simplification
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-This is used to reduce crucial
issues to basic ideas and
packages them with catchy
slogans and images.
- It usually targets uninformed
readers or customers.

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22. 10. Loaded Words
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-This technique uses words in
attempting to influence an
audience by using emotional
appeal or stereotypes that cannot
be supported by concrete
evidences.

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