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Pinterest for Marketers
1.
1
2.
What is PINTEREST? 2
3.
A content sharing
service 3
4.
that allows members 4
5.
to "pin" images, 5
6.
videos and other
objects 6
7.
to their pinboard. 7
8.
Are you aware
about 8
9.
Users ? 9
10.
They aren’t just 10
11.
looking for creative 11
12.
inspiration on the network. 12
13.
They’re also… 13
14.
ready to buy. 14
15.
15
16.
MARKETERS? 16
17.
Are you interested
in 17
18.
raising your visibility on
Pinterest? 18
19.
19
20.
HOW MARKETERS USE PINTEREST 20
21.
Marketers uses Pinterest to
convert 21
22.
More Browsers Into
Buyers 22
23.
What’s unique about Pinterest
compared to 23
24.
to most social
media websites, 24
25.
is that it
reduces the number 25
26.
of steps from
discovery to conversion. 26
27.
This means that
visitors from Pinterest 27
28.
convert into leads
or sales faster 28
29.
than from other
social media sources. 29
30.
Take Twitter, for
example. 30
31.
If a user
sees a tweet regarding a product, 31
32.
it’s less likely
that a user will 32
33.
buy that product
from just one tweet 33
34.
unless maybe when
it's celebrity-endorsed. 34
35.
Josh Davis of
LLsocial.com clearly explains 35
36.
the workings of
Pinterest buying behavior: 36
37.
“For retailers, the
path to purchase from 37
38.
a social network
is no more direct 38
39.
than on Pinterest. 39
40.
‘See it, like
it, buy it’ happens frequently ... 40
41.
Even in cases
where the path to 41
42.
purchase is not
as direct, 42
43.
rarely do you
have a social network 43
44.
where linking to for-sale
items 44
45.
is done so
frequently. 45
46.
You have clear
social proof of the desire for the item, 46
47.
you see a
picture of it, 47
48.
and you are
only one or two clicks 48
49.
away from being
on an ecommerce site.” 49
50.
Here’s a pretty
crazy stat: By Sharon Hurley Hall 50
51.
Pinterest users pin
more than 3,400 pins a minute. 51
52.
That’s good news
for marketers 52
53.
using it in
their campaigns – 53
54.
the more time
people spend interacting with pins, 54
55.
the more exposure
they have to your 55
56.
brand and the
more likely they are to convert. 56
57.
And I’ve got
the numbers to prove it: 57
58.
Shopify research that shows
that Pinterest users are 10% 58
59.
more likely to
buy than those referred from other social sites. 59
60.
Pinterest drives 300% more
revenue per click 60
61.
than Twitter and
27% more than Facebook. 61
62.
With all this
opportunity to convert leads, 62
63.
people are finding
original and effective ways 63
64.
to use Pinterest to
achieve their KPIs. 64
65.
What is KPIs 65
66.
A key performance
indicator or (KPI) is 66
67.
a business metric
used to evaluate factors 67
68.
that are crucial
to the success of an organization. 68
69.
Business KPIs may
be 69
70.
net revenue or
a customer loyalty metric. 70
71.
MARKETERS uses PINTEREST to 71
72.
Delight followers and promote
campaigns with 72
73.
73
74.
When C. Wonder,
a luxury retail store for women, 74
75.
wanted to promote
a new product line, 75
76.
they created a Mother’s
Day contest to 76
77.
create awareness and drive
conversions. 77
78.
The terms of
the contest were simple: 78
79.
participants were asked to
pin their favorite 79
80.
C. Wonder monogrammed products
to their boards 80
81.
along with their
email address. 81
82.
The contest gained momentum because
it leveraged 82
83.
the power of
user-generated content and social proof: 83
84.
participants’ submissions were shared
with their followers 84
85.
and helped spread
the word. 85
86.
Marketers uses PINTEREST to 86
87.
Leverage 87
88.
user-generated content for powerful
social proof: 88
89.
participants’ submissions were shared
with their followers 89
90.
and helped spread
the word. 90
91.
What is UGC
or 91
92.
is defined as
"any form of content such as blogs, 92
93.
wikis, discussion forums, posts,
chats, tweets, podcasts, 93
94.
digital images, video, audio
files, advertisements and 94
95.
other forms of
media that was created by 95
96.
users of an
online system or service, 96
97.
often made available
via Social media websites. 97
98.
It’s your turn
Marketers to explore the uses of PINTEREST and 98
99.
Apply to your
own marketing campaigns. 99
100.
http://www.socialmediaexaminer.com/pinterest-marketing-tips/ http://unbounce.com/social-media/how-successful-marketers- use-pinterest-to-drive-conversions/ www.wikipedia.com http://blog.hubspot.com/blog/tabid/6307/bid/31147/ The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx#sm. 00001pc5pq5kdae3tsov5i6jane59 100
101.
101