Ethics of Computing in Pharmaceutical Research, Computers in Market Analysis. Computer Aided Drug Design (CADD). As per M.Pharmacy 1st Year, 2nd Semester.

1. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 1
Ethics of Computing in Pharmaceutical Research,
Computers in Market Analysis.
COMPUTER AIDED DRUG DESIGN
Under Guidance of
Dr. Nawaz M.Pharm, Ph.D.
Associate Professor
Department of Pharmaceutics
Presented by
Abul Hassan Junaid
21L81S0303
M. Pharmacy
1st semester

2. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721
Computer Ethics
• Introduction:
• Moral guidelines and principles that are followed by positive use of
a computer system or information system.
• Ex:
• It is unethical to copy a software without permission of its owner.
• A computer should not be used to harm or disturb other people.
• It is totally unethical to access and destroy the data/information of
other people.
• Developing and intentionally spreading viruses in computers is
unethical.
2

3. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 3
 Reading other peoples email messages is unethical, this is attack on their privacy.
 It is a crime to access the bank accounts of a company or a person illegally
through computer network and transfer money to other accounts.
 Spreading rumors or false news through the use of computers is also a serious
crime.
 Software is an intellectual product. Getting illegal copies of copyrighted software
is ethical wrong.
 Hacking a computer system or any electronic system is unethical.
 Installing a software without the permission of its author is unethical.

4. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 4
 Always develop such programs or software that are not harmful for society.
 Always use computer hardware, software, data with responsibility and carefully.
INTELLECTUAL PROPERTY RIGHTS:
Something you own, protected by law. It is illegal to use them without permission of
owner or producer.
COPYRIGHT © :
All rights reserved. “©” this symbol shows the material to be the sole property of
owner. It is unlawful and unethical to use them without permission of owner.

5. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 5
Software Piracy:
End – User Piracy : copy of software
Internet Piracy: Unauthorized copies downloaded over internet
Pre – installed Software Piracy : Use for more than one computer
Counterfeiting : Duplicate CD’s.
Online auction Piracy: Selling of software by unauthorized person.
Computer Crimes:
Hackers, Crackers, Virus Programmers, Breachers and Information warriors, Dark
web.

6. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 6
INTRODUCTION:
 Computer technology is excellent almost all types of applications most business types of
business are relying on computers for automating their traditional as well as modern
Operational procedures.
 Many soldiers have changed the nature, scope and structure of the marketing business.
Market is increasingly changing in the market and the number of information has
increased.
 Many people see traditional marketing as art, and some see it as science, the new
marketing method "marketing engineering" is a new term, which means that after
studying on a computer-based basis, it is concluded to describe this new marketing ethos.
 Computer aided Systems is the world's most used in survey-based marketing system. In
this case, different pharmaceutical products should be used in the sales market, how much
is the balance, how much will be required, and what should be done for product
consumption study and analysis to computer.
 A market analysis and special market focus in a particular industry makes repairs and
dynamics with the help of computer.
Computer in Market Analysis

7. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 7
 For the purpose of this study, computer-based information is defined as a system for
collecting system processing and communication is directly supported to marketing
Strategic.
 The marketing Strategic Development of Strategic Marketing Planning. The study
related computer-based information system includes database system spreadsheets,
marketing information systems, executive information systems, decision support
systems, fuzzy logic, artificial neural networks, and other computer-based information
system.
 Marketing professionals used computer technology to design, manage and monitor
campaigns.
 By analyzing the data on the computer, they can increase the accuracy of the marketing
campaign, personalize the customer and potential communications, and improve
customer relationship management.
 Computer technology also makes it easy for marketing professionals to cooperate with
co-operatives, agencies and suppliers. The used for computer technology in marketing
like various benefits.

8. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 8
How computer used in marketing:
• To achieve success for a small enterprise, a product or service fulfilling customer's
requirement is necessary, but only a strong concept is not enough to make a profit.
• In small businesses, customers must find ways to deliver these products in order to try and
succeed in a new product. Computers can be an effective tool to help small companies in
many aspects of marketing of new products and services.
Web-Based Promotion:
• It provides Internet professionals with an advertising channel that can potentially reach
millions of customers worldwide.
• With many in-text ads on web advertising banners and popular websites, emails sent to
previous or prospective customers and video ads played before or during the online video
can take many forms.
• Advertising on the web can be cheaper than traditional advertisements via TVs, radio and
print, which can make new companies attractive.

9. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 9
Market Research:
• Market research is a data collection related to the market, current priority and current status
of competitors. Survey management is one of the common methods of running a market
research in a business.
• Computer companies actually offer a way out of going out and providing surveys without
meeting customers.
• You can collect data by using a third-party Internet Survey service or sending an email
questionnaire by conducting surveys on your own official website for business.
Creating Advertisements for Other Media:
• Internet companies allow companies to use computers for promotion, research and
distribution, while computers help create advertising for other media.
• For example, modern print magazines and newspapers often use computers to help design a
layout of pages. Graphic designers and media experts use computers to edit video for audio
and TV commercials for photos, radio spots for print media ads.

10. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 10
Distribution:
• The method used by a company to distribute products and services to customers is a key component of
its overall marketing strategy.
• The computer allows users to distribute their products and services remotely, without requiring a
physical office or retail storefront.
• Digital distribution can be beneficial to small companies, who want to sell to all customers across the
country and keep up the cost of start-ups.
COMPUTER IN MARKETING ANALYSIS
Marketing Information Systems (Mis):
• A planned, computational-based system designed to provide streamlined decision-making
information related to their area of ​​responsibility. Continuously monitors the marketing
environment and provides immediate information.
Marketing Decision Support Systems (Mdsss):
• The Marketing Decision Support System (MDSS) is a decision maker affiliate marketing
information system component associated with the associated information and analysis tools.
To develop raw data is useful information for decision making process.

11. RIPER
AUTONOMOUS
NAAC &
NBA (UG)
SIRO- DSIR
Raghavendra Institute of Pharmaceutical Education and Research - Autonomous
K.R.Palli Cross, Chiyyedu, Anantapuramu, A. P- 515721 11
THANK YOU