iDesignX Presentation

1. UNLEASHING
SUPERHEROES
WE NEED TO TALK ABOUT THE
WAY WE DESIGN AND DELIVER
ELEARNING
A Growth Engineering Presentation
Created: February 2018
WWW.GROWTHENGINEERING.CO.UK
@GROWTHENGINEER / @JULIETTEDENNY

2. LEARNER
ENGAGEMENT
WHO ARE WE?
SUPERHEROES

5. ARE
LEARNING
TECHNOLOGIES
WORKING?

6. COMPLIANCE TRAINING
OR COMPLIANCE
PERFORMANCE?
61% RECEIVE SAME
LEARNING CONTENT DESPITE
EACH ROLE BEING UNIQUE.
43% RATED MOBILE
LEARNING AS THE GREATEST
IMPACT. ONLY 25% USE
MOBILE TABLETS AND 7%
USE SMARTPHONES
46% REPORT A BARRIER TO
LEARNING IS DULL CONTENT
AND DELIVERY IS LACKING
ENGAGEMENT
SOURCE: SAI GLOBAL

7. FIVE STEP
BEHAVIOURAL
CHANGE
MEANINGFUL NARRATIVE
MOBILE
BITE-SIZED
SOCIAL
GAMIFIED

8. MEANINGFUL
NARRATIVE
LEARNER JOURNEY
VISION, VALUES AND
OBJECTIVES IN THE
TRAINING
TIES ORGANISATIONAL
AND INDIVIDUAL GOALS

9. MOBILE
MOBILE CENTRIC SOCIETY
ACCESSIBILITY
REMOTE WORKERS STAY
CONNECTED
EASY-TO-USE

10. BITE-SIZED
LEARNING
FORGETTING CURVE
ADAPT TO SHORT
ATTENTION SPAN
90% OF LEARNING
LOST
INFORMATION FED
OVER TIME

11. SOCIAL
ORGANISATIONAL
COMMUNITY
COMPETITION
INVOLVING REMOTE
WORKERS
ALL LEVELS OF THE
BUSINESS INTERACTING
TOGETHER

12. GAMIFIED
BADGES
LEADERBOARDS
UNIQUE TO EACH
BRAND
IMMEDIATE REWARDS
IMMEDIATE
REINFORCEMENT AND
FEEDBACK

13. WANT ELEARNING
WITH AN IMPACT?
WILL IT MAKE LEARNERS
WANT TO SHARE THEIR
EXPERIENCE?
ARE YOU USING
TECHNOLOGY FREQUENTLY
USED IN YOUR OWN LIFE?
ARE YOU A RULE-BREAKER
AND CHANGE MAKER?

14. IMPLEMENTING
THE CHANGE
QUESTS – TRADITIONAL
ELEARNING ON MOBILE
BATTLES – LEARNERS
COMPETE AGAINST
EACH OTHER IN QUIZ-
BASED COMBAT
CHALLENGES – SET
LEARNING TASKS THAT
PUT NEW KNOWLEDGE
TO THE TEST

15. BATTLE OF THE
BRAINS
ISM SALES TRAINING
INFOSECURITY
SERIOUS LEARNING GAMES
OFF-THE-SHELF LEARNING
CONTENT

16. THANK YOU FOR
LISTENING!