1. AbuDhabiGrandPrix2014
Social Media Impact
Social Engagement
On-site mobile engagement
Marketing Efficiency
Customer Satisfaction
2014 data is pending
New
GP
36%
48%
53%
73%
20132012201120102009
ATTENDED AT LEAST
1 EYGP EARLIER
CUSTOMERS
LOYAL
AWESOME
Marketing efficiency drive from
percentage of event revenue
60% to 6.5%
2009–2014
2009 2010 2011 2012 2013 2014
20%
60%
100%
60.3%
18.2%
10%
8.6% 7.7% 6.5%
Publication Record
841
1,198
1,576
2,145
3,430
7,659
201420132012201120102009
7-day publication progression since 2009
delivered by a record number of attended
media personnel number of
articles published
(440 vs. 372 Melbourne,
second best ever)
ACHIEVED
1.9BILLIONimpressions globally on Twitter
Downloaded YasHUB
mobile application
of attendees
88.7%
OVER
Note: Above 67% on any world event is considered "very high" 2014 data is pending
Source: Repucom, Twitter, Starcom, Edelman, Media Monitor, ADMM
CUSTOMER
SATISFACTION
88% 86%
92% 89% 87%
67%
20132012201120102009
Trended Worldwide
on Twitter During Sunday’s Race
#1
Relative Social Media Score (2013 GP host circuits,
100 = best presence in each medium; May 1st to Nov 30th, 2014)
88%Yas Marina Circuit
Silverstone
Circuit of The Americas
Australian Grand Prix
Bahrain International Circuit
Singapore GP
Circuit de Barcelona
Sepang Circuit
Spa-Francorchamps Circuit
Autodromo Nazionale Monza
Grand Prix du Canada
42%
25%
7%
3%
2%
2%
2%
2%
1%
0%
26%61%
39%3%
15%10%
7%
3%
2%
2%
2%
2%
1%
EYGP2014 Social Media Presence
Facebook Twitter