Complete branding package for "Adventure: Fayette County," a coalition of volunteers focused on addressing the substance abuse problems by encouraging young children to get outside. Branding package included logo, typography set, color swatches, and other graphical assets

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STYLESHEET — v. 1.1
updated (09-24-20)
JULIAN TAYLOR DESIGN

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TABLE OF CONTENTS
LOGOS – – – – – – – – – – – – – – – – – – – – – – – 3
COLORS– – – – – – – – – – – – – – – – – – – – – – 6
PRIMARY COLORS· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 7
NEUTRAL COLORS· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 8
FONTS – – – – – – – – – – – – – – – – – – – – – – – 9
USAGE – – – – – – – – – – – – – – – – – – – – – – 11
TEXT EXAMPLES· · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · 12
LOGO EXAMPLES AND USAGE· · · · · · · · · · · · · · · · · · · · · · · · · 15

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LOGOS

4. 4
FUL
L-BL
ACK
FULL-W
HIT
E

5. 5
I
CON-BL
ACK
I
CON-CO-BL
ACK
BACGE-BL
ACK
BACGE-OT-BL
ACK
IC
ON
-WHITE
ICO
N
-C
O-WH
IT
E
BADGE-WH
ITE
BADGE-OT-WHIT
E

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COLORS

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Shaved Ice Electric Slide Desert Sunset
Gold
Grape
Flvaoring
Galaxy Sky
#F7FFFE
RGB: 247, 255, 254
HSV: 172, 3, 100
CMYK: 3, 0, 0, 0
LAB: 99, -3, 0
#63FFEF
RGB: 99, 255,239
HSV: 174, 61, 100
CMYK: 61, 0, 6, 0
LAB: 92, -45, -5
#FFBE33
RGB: 255, 190, 51
HSV: 41, 80, 100
CMYK: 0, 25, 80, 0
LAB: 81, 12, 73
#7448B5
RGB: 116, 72, 181
HSV: 264, 60, 71
CMYK: 36, 60, 0, 29
LAB: 41, 42, -51
#1B1226
RGB: 27, 18, 38
HSV: 267, 53, 15
CMYK: 29, 53, 0, 85
LAB: 7, 10, -12
PRIMARY COLORS
Use either in place of white,
or anything that you’d like to
be slightly off-white.
This color represents
excitement, energy, and
action. So use this color
anytime you want to
accentuate something
with energy, or to make
something flashy.
Use this color for anything
warm, inviting, and hopeful.
Do not use this color on its
own, but rather accenting
one of the Principal Colors.
Make sure it is not used
MORE than the Principles
Colors.
This color is meant to be
the opposite of the “Electric
Slide,” so this will be for
anything that is soothing,
grounded, or courageous.
This is a deeper, darker
version of the “Grape
Flavoring” color. Works well
on backgrounds, borders, or
text.
PRINCIPAL COLOR PRINCIPAL COLOR

8. 8
white River Clay Black Rubber Ball
#FFFFFF
RGB: 255, 255, 255
HSV: 0, 0, 100
CMYK: 0, 0, 0, 0
LAB: 100, 0, 0
#666155
RGB: 102, 97, 85
HSV: 42, 17, 40
CMYK: 0, 5, 17, 60
LAB: 41, 0, 8
#0A0A0A
RGB: 10, 10, 10
HSV: 0, 0, 4
CMYK: 0, 0, 0, 96
LAB: 3, 0, 0
NEUTRAL COLORS
White. Good for just about anything! This color can be used for in place for grey.
Works well on text that is less prominent or for
watermarks (with a reduced opacity).
Use this in place of black. It is almost black,
but with a slightly reduced black ink coverage,
which adds a nice subtle touch to your
material, but also helps reduce ink coverage in
print materials.

9. 9
FONTS

10. 10
SHARE
Regular, Italic, Bold, Bold Italic
Aestetico
Thin, Thin It, ExtraLight, Extra Light It, Light, Light It, Regular, Regular
It, Medium, Medium It, SemiBold, SemiBold It, Bold, Bold It, ExtraBold,
ExtraBold It, Black, Black It
Rock Salt
Regular
Ibarra Real Nova
Regular, Italic, SemiBold, SemiBold Italic, Bold, Bold Italic
Use this font for titles, subtitles, and headings. Best when pared
with all capitalized letters.
This should be your main go-to font for public usage, meaning
promo materials, signs, social media, merchandise, and more. Use
for main paragraph and body text, smaller headings.
This is an alternate font for professional, administrative use
only, such as writing grant requests, reports, budget narratives,
etc.
This font is harder to read when used with longer text, so
use this font only in short bursts, like tags, small titles, or call-
outs. Since it is already an “all caps” font, it’s best NOT to use all
capitalized letters. It is also has a slightly larger character spacing
(or “tracking”) than other fonts, so you may want to reduce the
tracking slightly.
Google Fonts link: https://fonts.google.com/specimen/Share
Click here for MyFonts webkit.
Click here for Google Drive link to font file
Google Fonts link: https://fonts.google.com/specimen/Ibarra+Real+Nova
Google Fonts link: https://fonts.google.com/specimen/Rock+Salt

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USAGE

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BIG TITLE
Delit odit eseque saperfe rferspero inullor atist, occum doluptatem
assunt as iunte ad et quatqui offic torum fuga. Obis iuntionsequi
vid eum ipsam eatiae. Tem voluptamus ipsae nienesciis raeptur aut
officim possimusda dolore, sequodi psamet is sequi alit pa voluptam
dis rercitat aliquiae enis ipsa deliandis ellab inverum rempore quideri
tinihillore porem quatempores quundant apelestio con nulliquo
bearchil idestrum alique dolupta quibus, quaera conet, offictorro
es delias et aborpor as id quis et faccae volorem dis archili caborer
spelluptium venis cullaudita sundi tectium faciust iusapid millabo
restissit as minusdandam.
HEADING
To consed ut postias volendam simporio odi aut lab idionsed quis et
et ad quiae es recusae por sit eaque eos ex et velibusapis as quid quo
magnatur? Bo. Nequo quibus aut eum, od quam faces con perio. Unt.
SMALLER HEADING
Ovitae volenetum es dit, conse lacim aut quaerum volorro vident
ea dolor aut audae nos magnienis es eossi utem volora sit, conseque
aut plitat laborem que opta earitist voluptam verehenient, omnihiliate
nos est, officab oreped molorep rectur solut oditi doloria cuptaque
cus cusaper natius volupta tibusda cum volest faceratis mossed
estem eum eumque que susant, si nusciende sunt, voluptiis es ne
perfere providunt, quae por sande eum re cor sinverfero to berat
elique iunt etur maios qui temquas nectiostrum eum fugit eum dolori
consequossit hil eos ent porem quamet iniendicime simin cor.
TEXT EXAMPLES
Share — Bold Italic
(ALL CAPS)
Aestetico — Regular
Aestetico — Bold
(ALL CAPS
Share — Regular
(ALL CAPS)
Rock Salt
SHAVED LAKE
ICE
(80% opacity)
BLACK RUBBER
BALL
Gradient of
BLACK RUBBER BALL
and
GALAXY SKY
(85% opacity)
Call-out!

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Puditatati occae non nonsentia id quid mo odigendia saepra net
volo que pedignisqui blacimi niatas re vellatiusam voluptat.
Orum qui tem sequasperis resed quis nus commo et volorest atur
sitas sum quid escieni net, corrum re a dolorernatur sit, tendicabore,
nestest oremos dolorion eiur aut labo. Aquossunt est, odia quuntist
eum eatque perum dolo venihicime volupiendit quissit odit essin
rempor si arunto test resti temoluptis dolor sam ant.
ANOTHER HEADING
Iditi nam, suntendis prepere, qui odi derum rem ducit aut aut
estiasimi, od quid quassint vent eat unt vitiatatur aut aspersp erchica
ecerore preic te solorro ruptatem repelitis autentotas dolorep uditiur
alitam et fugia nitiore pudanim oluptatus moluptatur minctempora
nus simpor repudio nsendici ut laccabore es simo ommolup tatur,
elesciis mi, adio. Moleceaque coresto rehenihil imin perio. Nemos
idendita doluptur aut re dis cuscimus.
Estem fuga. Sam, est ut molorit hic to el ma vellessit, inci
dolupitatum voluptatur?
ELECTRIC SLIDE
GRAPE
FLAVORING
FULL LOGO —
WHITE
with highlights
ICON ONLY LOGO
as watermark
DESERT SUNSET
GOLD
SHAVED LAKE ICE
Aestetico — Medium

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Date
Address
To whom it may concern:
Onsequas dolorem explic tecae cuptat quunt
voluptiustis aborentur se non pore volor sincitisciam
debist apit essum doluptam volore venimust qui
re, nosaperferum harcimpe ne cusdam dendit quo
berias unt et volento riaspit asimus nobitatet, eum
enissed quibus, ut aut accuptae. Comnihicabo.
Onsequuntium restios dolor sit qui omnis et
arumquatis etur rae sin et remporeped et voluptae
pel ium sumquae velique nobit velentur?
Id magni ommollaut unt as alisquiam ut alitatem
escidi od maio. Nequatur sumquid ucilicitem invera
quaescit quate peristecto conseditia dist, cum
demoluptate nimus etus.
As alis res et reperro toribus, nonse net ende nobis
sequia volorem faceped iciantius.
Ehendis soluptaeror asimporibusa
Name
Title
email@email.com
Ibarra Real Nova — Regular
Aestetico — Regular
GRAPE
FLAVORING
BLACK RUBBER
BALL FULL LOGO —
BLACK

15. 15
LOGO EXAMPLES AND USAGE
ELECTRIC SLIDE
GALAXY SKY
SHAVED LAKE ICE
BADGE-OT LOGO
Place logo either in the center of
the frame or off to the left.
Do not place on the right-hand side.
BADGE LOGO
ICON-CO LOGO
Nope!

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