Brand standards for Distribion to help the company understand the use of logos, colors, and typography. This helps keep collateral cohesive for brand recognition when sales and marketing teams produce items to clients during sales calls and events.

1. B R A N D S TA N D A R D S

2. The following pages are
more than just colors, fonts
and layouts; they are the essence of our brand – who we are and how we
do business. As an industry leader, we are committed to maintaining the
highest standards for responsible and consistent marketing practices, and
we have proactively established these brand standards to ensure that we
deliver on that commitment for our own brand.
Get toknowus

3. T H E F O U N D A T I O N

4. 4
B R A N D V O I C E
AN END-TO-END MARKETING AUTOMATION SOLUTION
Email, social media, direct mail, surveys and more, on demand
and in tandem. Distribion gives corporate marketing departments
and their local agents a better way to manage and execute
automated, personalized marketing campaigns with real-time
performance reporting.
Manage.Engage.Measure.

5. 5
B R A N D V O I C E
Expandyour reachSPEND MORE TIME WITH CUSTOMERS AND LESS TIME ON SOFTWARE
Innovation isatourcoreTECHNOLOGYBUILTFORCHANGE

6. 6
B R A N D V O I C E
Marketing
A PLATFORM AS UNIQUE ASYOUR BRAND
DISTRIBUTED
FRANCHISE
MULTI-CHANNEL
LOCAL
made easy

7. 7
C O R E VA L U E S
PROFESSIONAL
We will conduct ourselves as professionals in
our actions, demeanor and appearance.
DEPENDABLE & TRUSTWORTHY
We say we will do it – consider it done.
100% CUSTOMER COMMITTED
We will ensure all customers are ecstatic
about being a reference.
INNOVATIVE
Every employee is committed to finding and
implementing better ways to do things.
PROBLEM SOLVER
There is no problem we cannot solve.
RELENTLESS
We are the hardest working company in the
industry. We will always out-hustle our competitors.

8. 8
L O G O U S A G E
Minimum spacing around logo
CORRECT USAGE
CORRECT USAGE
INCORRECT USAGE
INCORRECT USAGE
L O G O
S P A C I N G
CORRECT USAGE INCORRECT USAGE
I C O N
Versions of the logo preceding 2015 should no longer be used

9. 9
L O G O U S A G E
L O G O W I T H D M N m e d i a TA G L I N E
L O G O W I T H TA G L I N E
P A R T N E R S H I P S
CORRECT USAGE
CORRECT USAGE
CORRECT USAGE
INCORRECT USAGE
INCORRECT USAGE
INCORRECT USAGE
Local marketing made easy
Local marketing made easy
Equal visual weight and spacing for Distribion and partner logos
a DMNmedia company
a DMNmedia company a DMNmedia company
Distribion logo is too small with too little space around the dividing line Distribion logo is too large with too much space around the dividing line

10. 10
CORE BLUE
#003c5a
0/72/100/0
255/107/0
FORWARD BLUE
#009bbe
81/21/17/0
0/155/191
ELECTRIC RED
#e44045
5/90/75/0
228/65/69
FOUNDATION GRAY
#262626
0/0/0/85
38/38/38
C O R E B LU E F O R WA R D B LU E E L E C T R I C R E D F O U N D AT I O N G R AY
PROFESSIONALISM
The backbone of our brand is our
unwavering commitment to providing
the best products and services for
our clients.
INNOVATION
Our refreshingly modern approach
allows us to thrive in new and exciting
marketing environments.
PASSION
Zealous commitment to our clients
through the proven success of
marketing automation inspires our
planning and strategic initiatives.
DEPENDABILITY
We are dedicated to the fundamentals
of marketing that build trust between
audience and brand, paving the way
for mutually beneficial consumer
relationships.
Each of our primary colors relates to a specific and unique attribute of our brand.
P R I M A R Y C O L O R S

11. 11
S E C O N D A R Y C O L O R S
G R A P H I C C O LO R S
CHAR TS, GRAPHS & INFOGRAPHICS
ICONS
DARK BLUE
#0082a0
81/21/17/20
0/130/160
FORWARD BLUE
#009bbe
81/21/17/0
0/155/191
MEDIUM BLUE
#52b4cd
63/10/15/0
83/180/205
POWDER BLUE
#94c7d0
41/7/16/0
149/200/208
LIGHT BLUE
#aedfe4
30/0/10/0
175/223/228
CORE BLUE
#003c5a
0/72/100/0
255/107/0
WHITE
#ffffff
0/0/0/0
255/255/255
LIGHT GRAY
#bbbdc0
0/0/0/30
188/190/192
LIME GREEN
#bed63a
30/0/95/0
190/215/59
LIGHT BLUE
#aedfe4
30/0/10/0
175/223/228
ORANGE
#fcba63
0/30/70/0
253/186/99
FORWARD BLUE
#009bbe
81/21/17/0
0/155/191
ELECTRIC RED
#e44045
5/90/75/0
228/65/69
MEDIUM GRAY
#6d6e70
0/0/0/0
109/110/113
LO G O C O LO R S

12. T Y P O G R A P H Y

13. 13
T Y P E FA C E S
CAPLINE
Helvetica LT STD Roman
UPPERCASE
MEANLINE
X-HEIGHT
WIDTH
BASELINE
LEFT APEX
Helvetica is one of the most popular typefaces in the world. It’s a
sans serif Grotesque typeface inspired by the Akzidenz-Grotesk
typeface created by Berthold around 1898.1
1 The original Helvetica was designed in Switzerland in 1957 by Max Miedinger
and Eduard Hoffmann at the Haas type foundry (Haas’sche Schriftgiesserei).
NEUE THIN
abcdefghijklmnopqrstuvwxyz 1234567890
LIGHT
abcdefghijklmnopqrstuvwxyz 1234567890
ROMAN
abcdefghijklmnopqrstuvwxyz 1234567890
CONDENSED
abcdefghijklmnopqrstuvwxyz 1234567890
CONDENSED BOLD
abcdefghijklmnopqrstuvwxyz 1234567890
MEDIUM
abcdefghijklmnopqrstuvwxyz 1234567890
SEMIBOLD
abcdefghijklmnopqrstuvwxyz 1234567890
H E LV E T I C A
R A L E WAY
LIGHT
abcdefghijklmnopqrstuvwxyz 1234567890
REGULAR
abcdefghijklmnopqrstuvwxyz 1234567890
CONDENSED LIGHT
abcdefghijklmnopqrstuvwxyz 1234567890
CONDENSED BOLD
abcdefghijklmnopqrstuvwxyz 1234567890
O P E N S A N S
Alternative Font

14. 14
T I T L E S , H E A D I N G S & S U B H E A D I N G S
R A L E WAY S E M I B O L D • all caps, open spacing, Electric Red
S L I D E H E A D E R
T I T L E H E A D L I N E S U B H E A D I N G 1
S U B H E A D I N G 2
C H A R T S , G R A P H S & I N F O G R A P H I C S
R A L E WAY M E D I U M
R A L E WAY M E D I U M
• all caps, open spacing
• thin enclosing box and arrows
• all caps, open spacing
• thin Electric Red arrow to the left of title
HELVE TICA CONDENSED • all caps, medium spacing, Forward Blue
HELVE TICA CONDENSED • all caps, medium spacing, Core Blue
HELVE TICA CONDENSED • all caps, medium spacing, Foundation Gray
HELVETICA CONDENSED BOLD • all caps, medium spacing, Forward Blue
R A L E WAY S E M I B O L D
• all caps, open spacing, reversed out
of graphic colors (see page 10)
Dark Blue Forward Blue MediumBlue Powder Blue

15. 15
PA R A G R A P H S T Y L I N G
H E R O P A R A G R A P H C O P Y 1
H E R O P A R A G R A P H C O P Y 2
B O D Y C O P Y
Nam fugiatiundis suntemquate deles vereicid
quid quia es int as aut elluptaturem et oditat rest,
niae simusam, con nitempe rionse nam hariam in
con earumquibus aut et fugitias eatis doloremque
doluptas cus, consequid quat et aut mo es mossi
derem faccatusa errum natiund andebit, ilit,
eseque sam eos a que es voles modio. Ut autatur,
inveles ipsum la et rerae pror
Faccatia de nonseque eosam que sandaesciis dolorrorem
idellaboriae asped estentia sa aut viducipis int que dolorem
dolo ditiberit apedio exped es sin re id et elis elluptate nobis
est et untisimos de eos quos assinum quam sed maiore libus
earionsequae vella venderferum vent
Magnis saped minum eniment quis as ex earchil iatinto ommol ese alia
ipiditatios ani untio odictem quam velecersped maximo cumIrionsup
icivehebus. Sa iaedio, patum dii peceri ingullabis moltorivivid deo, et
acrum ia inatu sedes? Publibus omne is An aciestrum in Etrit fachice
rioriondam senatil icernius.
B U L L E T P O I N T C O P Y ( P H R A S E )
B U L L E T P O I N T C O P Y ( L I S T )
D E S C R I P T I O N C O P Y
• Ote, qui es, Palest am pro constuu
• Edees comnit vis rescepere, mo prit
Dacredo nequam
• Verursulius hilne molis ficaudacia inat
audela mei pero.
• Em nonsinaris, uterivatrae ac tum
Romnes, utus converum.
• Edees comnit vis rescepere,
• Hilne molis ficaudacia inat
• Em nonsinaris
• Uterivatrae ac tum romnes
• Palest am pro constuu
• Ficaudacia inat
• Verursulius hilne molis
• Iqui optatias excepro
• Od eat iusant doluptati
• Dolor sita nis pa qui
• Helvetica Light
• medium spacing
• open leading
• Helvetica Light
• tight spacing
• tight leading between double lines
• open leading between bullet points
• Helvetica Light
• tight spacing
• open leading between bullet points
• Helvetica Condensed Light
• medium spacing
• open leading between bullet points
• Helvetica Light
• tight spacing
• medium leading
• Helvetica Condensed
• medium spacing
• medium leading
optional callouts–
Electric Red or Forward Blue
Forward Blue
Foundation Gray
Foundation Gray
Foundation Gray
Foundation Gray
body copy– Foundation Gray

16. 16
P R E S E N TAT I O N S T Y L I N G
I N T R O P A G E C O N T E N T
C O N T E N T P A G E W I T H I M A G ES E C T I O N B R E A K
N O N E S E Q U I R E P E L I S S I M U S A M
N O N E S E Q U I R E P E L I S S I M U S A M
T I T L E PA G E S U B H E A D I N G
Sus abore nonesequi repelis simusam nis doluptat que
suntur? HenieneOtate sus, solo es simetus sent adit
moloris ute endempe enihiciam.
Sus abore nonesequi repelis simusam nis doluptat que
suntur? HenieneOtate sus, solo es simetus sent adit
moloris ute endempe enihiciam.
Sus abore nonesequi repelis simusam
nis doluptat que suntur? HenieneOtate
sus, solo es simetus sent adit
moloris ute endempe enihiciam.
Helvetica Condensed
open spacing
Helvetica Thin
Helvetica Light
HelveticaCondensedLight
Helvetica Condensed Bold
reversed out logo
Forward Blue bar
Forward Blue
Forward Blue
Core Blue
Helvetica Condensed
Helvetica Condensed Bold
(for emphasis)
Loremipsum
Loremipsum
Raleway Bold
open spacing
Core Blue bar
Electric Red arrow
HelveticaCondensedLight
Helvetica Condensed Bold
Core Blue
reversed out Core Blue bar

17. G R A P H I C S

18. 18
S T Y L E & T R E AT M E N T
• thin strokes (1-2 pt.)
• thin strokes
• Raleway Medium
• open spacing
• used to separate sections of content
• 1 pt. stroke (enlarged here)
• used to separate larger sections of content
• footer usage
• icons
• photo overlays
• headings
A R R O W S
R E C TA N G L E H O L D I N G S H A P E
I L L AC E S VO LU P TA S
I L L AC E S VO LU P TA S
P E R S P I C I AT I S C O N S E C T E T U R
C I R C L E T R I A N G L E
D O T T E D L I N E
D O T S
ElectricRed
LimeGreen
Orange
Forward Blue

19. 19
I C O N S
W I T H C I R C L E
W I T H O U T C I R C L E
T I T L E O F I C O N
LightBlue
LightBlue
CoreBlueWhite White
Electric Red
Raleway Semibold all caps
STYLE A STYLE C STYLE DSTYLE B
CoreBluegradient
CoreBluegradient
• Helvetica Condensed Bold
• all caps
• two lines
Light BlueCore Blue Forward Blue

20. 20
C H A R T S & I N F O G R A P H I C S
equal visual weight for each logo
thin dotted line
disconnected corners to add space
headings can be flipped vertically
C H A R T S C L I E N T L O G O U S A G E
SUPPORT
COMMENTSINCLUDED? CATEGORY DETAILS
Powder Blue
Medium Blue
Forward Blue
Dark Blue
HOSPITALITY
FINANCIALSERVICES/
INSURANCE
HEALTHCARE/
PHARMACEUTICAL
TECHNOLOGYHOSPITALITY
grayscale logos for consistency
white space, centered logo
separated by
white bars
spacearound
type
dotted line

21. 21
I L L U S T R AT I O N S T Y L E
• simple, clean lines and shapes
• use of Electric Red to highlight
• cross hatch to show content area
• white space
• anonymity in people and places
• arrows in Forward Blue
A P P L I C AT I O N S C O M M O N E L E M E N T S
LOCAL AGENT POTENTIAL CUSTOMER
your company
Local Producer chooses an
email template which is
automatically personalized
and sends the email to a
potential customer.
System automatically
sends a confirmation email
to the local agent
system automatically
sends a follow up
after 5 days
system moves
lead to a
cold lead folder
your company
your company
RESPONSE
NO
RESPONSE
RESPONSE
NO
RESPONSE

22. P H O T O G R A P H Y

23. 23
C AT E G O R I E S
MOVEMENT
Colorful images with a sense of energy
and movement provide visual interest while
conveying the speed and performance of
our product.
WORKSPACE
Interesting angles and crops of workspace
environments bring a sense of authenticity,
style and collaboration. Bright woodgrain
desks used against our blue tones provide
a warm, dynamic contrast.
TECH
Clean, smooth, technological-based
images reflect our digital platform
conveying innovation and efficiency.
High depth of field images provide
variance for a wide-range of uses.
CITY
Images of compelling cityscapes provide
visual texture symbolizing the detailed
and orderly framework of our platform.
PEOPLE
A human element brings personality
and approachability to our technology
acknowledging that every brand’s goal
is to connect with real people.

24. 24
• 85-90% Core Blue with multiply effect
• asymmetrical placement
• 100% Forward Blue with multiply effect
• asymmetrical placement
• asymmetrical layout • asymmetrical layout
• centered layout
• image too dark
• Electric red overlay on full page
• using Light Blue
• image too light
• centered layout
F U L L P A G E C I R C L E T R E AT M E N T
P H O T O G R A P H Y T R E AT M E N T
Core Blue Forward Blue
Electric Red Forward Blue
CORRECT USAGE CORRECT USAGE
INCORRECT USAGE INCORRECT USAGE

25. 25
F U L L C O L O R G R I D
prominent logo
with offset subhead
Core Blue stripe when
reversing out content
icontreatment
withoutcircles
70% of background area uses
blue duotone overlay treatment
icon overlay
• asymmetricalimageplacement
• colorful images from different
categories based on usage
transparent Forward Blue overlays
A P P L I C AT I O N S C O M M O N E L E M E N T S
Email Marketing Best Practices Guide
360THINK
Support local agents by providing one simple distributed
marketing automation platform that allows users to create, customize,
distribute and measure multi-channel marketing campaigns.

26. 26
M O N O T O N E G R I D
grayscale image
white transparent squaresCore Gray
transparent
squares
image fades
to white
A P P L I C AT I O N S C O M M O N E L E M E N T S
Email Marketing Best Practices Guide

27. E X PA N D Y O U R R E A C H